From Lake Como or Milan: Serravalle VIP shopping and Wine Tasting

Introduction

Looking for a day that combines luxury shopping with a taste of Italy’s finest wines? This VIP shopping and wine tasting tour promises just that, and it’s designed for those who want to indulge in high-end brands while savoring authentic Gavi wines in an elegant setting. We’ve seen reviews that highlight how smooth and comfortable this experience is, whether you’re coming from Milan or Lake Como, thanks to private transfers and exclusive access.

What we love most about this tour is how it balances shopping with relaxation. It’s not just about snapping up designer deals; it’s about doing so in style, in a safe and scenic environment. Plus, the feature of a luxury wine tasting at a Villa awarded the “Wine Star Award” as Europe’s best winery adds a genuine touch of Italy’s wine heritage.

A potential consideration is the cost, which at around $875 per person, isn’t the cheapest option out there. However, when you factor in personalized transfers, VIP lounge access, a generous shopping discount, and a memorable wine experience, the value starts to become clearer.

This tour is perfect for luxury travelers, shopping enthusiasts, and wine lovers seeking a day of indulgence without the hassle of planning. If you prefer a structured, all-in-one experience that blends shopping and wine in an elegant setting, this is well worth considering.

Key Points

• Comfortable Private Transfers: From Milan or Lake Como, ensuring a stress-free start and end to your day.
• Luxury Shopping at Serravalle Outlet: Europe’s largest designer outlet with high-end brands and VIP extras.
• Exclusive Wine Tasting: Guided tour of a top European winery, with vineyard walks and historic cellars.
• Added Benefits: Hands free shopping, VIP lounge access, and a Fashion Passport voucher for discounts.
• Authentic Experience: A blend of modern luxury shopping and traditional Italian wine craftsmanship.
• Intimate Group Setting: Only your group participates, making for a personalized experience.

A Deep Dive into the Experience

The Pickup and Transfer

One of the standout features is the private transfer service. Reviews consistently praise the comfort and professionalism of the drivers, with some noting that the journey feels more like a luxury ride than a typical coach tour. The pickup options from Milan or Lake Como make it accessible and flexible, especially if you’re staying in the more scenic Lake Como region and want to avoid the hassle of navigating by yourself.

The drive to Serravalle Designer Outlet takes roughly two hours, during which you can relax, enjoy some scenic views, or even get some tips from your driver about the region’s hidden gems. Reviewers have appreciated the friendly, storytelling drivers who made the journey enjoyable, often sharing anecdotes about the area.

Serravalle Designer Outlet: A Shopper’s Paradise

Once at the Serravalle Designer Outlet, you’re stepping into a luxury shopping haven. With a collection of both Italian and international brands, it’s easy to see why reviewers describe this as “heaven” for shoppers. Many mention that all their favorite high-end labels were present—think Prada, Gucci, Valentino, and more.

Your voucher includes a 10% discount in participating stores, although this doesn’t apply to sale or promotional items. Still, it’s a nice perk, especially when combined with the Hands Free Shopping service, allowing you to shop without lugging bags around. Instead, your purchases are stored securely, and you can continue browsing comfortably.

The VIP lounge is another highlight. Reviewers rave about the relaxation area, where you can enjoy drinks, snacks, or simply take a break from the shopping frenzy. It’s a thoughtful addition that makes the experience feel truly exclusive.

The Wine Tasting Experience

A key part of this tour is the guided visit to a renowned winery, which has won the “Wine Star Award” for best European winery. The Gavi wines produced here are among Italy’s most celebrated whites, and the tour offers a behind-the-scenes look at the vineyards and historic cellars—still meticulously maintained and full of character.

Guests can expect to stroll through scenic vineyards, learn about the production process from knowledgeable guides, and sample a selection of Gavi wines. The reviews highlight the friendly and informative guides who make the experience engaging and accessible, even for wine novices. The tasting takes place in a beautiful villa, adding a sense of elegance and tradition to the experience.

Some reviewers appreciated that they could enjoy their wines in a luxurious setting, which complements the overall upscale vibe of the day. The tasting is more than just sipping wine; it’s about understanding Italy’s wine craft and appreciating the care that goes into every bottle.

Additional Perks and Practicalities

The voucher includes a Fashion Passport, giving you discounts or special offers at the outlet, and entry to the Guest Lounge, where you can relax before or after your shopping spree. Reviewers mention how these small extras make the whole experience feel more personalized and luxurious.

With a total duration of around 5 hours, this tour balances enough time for shopping, wine tasting, and travel without feeling rushed. The private group setup means you won’t be jostling for space or feeling overwhelmed—ideal for a relaxed yet indulgent day.

What’s Not Included

Lunch is not part of the package, so you might want to plan ahead or bring some snacks. Also, any purchases outside the included discounts or additional personal expenses are on you. The tour is non-refundable, so it’s worth confirming your plans beforehand.

Why This Tour Offers Great Value

At nearly $900 per person, the price might seem steep at first glance, but consider what’s included: private transportation, VIP lounge access, a guided winery tour with tastings, and a vast designer outlet. For those who appreciate luxury, convenience, and exclusivity, this package provides a curated experience without the hassle of planning multiple appointments.

Most reviews echo satisfaction, citing the quality of guides, the comfort of the transfer, and the authenticity of the wine tasting. Several travelers mentioned that this trip was a highlight of their time in Italy, especially for those who love several of these experiences but don’t want to arrange them independently.

Who Would Love This Tour?

This experience is ideal for luxury travelers who prioritize comfort and exclusivity. It’s perfect for shoppers eager for designer deals in a relaxed environment, and wine enthusiasts looking to deepen their appreciation of Italian wines. The private nature makes it suitable for couples, small groups, or even special occasion celebrations.

If you’re someone who prefers a structured, all-in-one experience that combines indulgence with ease, this tour ticks all the boxes. Keep in mind, it’s best suited for those willing to spend a bit more on a premium experience, rather than budget travelers looking for a quick shopping trip.

The Sum Up

This VIP shopping and wine tasting tour offers a seamless blend of luxury, culture, and comfort. From the moment you’re picked up in a private vehicle to the time you relax in the exclusive lounge, everything is designed to make you feel special. You’ll enjoy a world-class wine experience in a stunning Villa and shop in one of Europe’s largest designer outlets with added discounts and convenience.

It’s a perfect choice if you want a refined day out that combines retail therapy with authentic wine craftsmanship, all delivered in a relaxed, intimate setting. The thoughtful touches—like the VIP lounge and Hands Free Shopping—show this is more than just a shopping trip; it’s a carefully curated day meant to pamper and delight.

For travelers who love luxury, comfort, and authenticity, this experience delivers on all fronts. Just be ready for the price tag, and come prepared to indulge yourself in one of Italy’s most elegant shopping and wine experiences.

FAQs

Is pickup available from Milan or Lake Como?
Yes, private transfers are included from both Milan and Lake Como, making the journey comfortable and convenient.

How long is the total tour?
The entire experience lasts approximately 5 hours, giving you enough time for shopping, wine tasting, and travel without feeling rushed.

Are there discounts on shopping?
Yes, a 10% discount is offered at participating shops, although it doesn’t apply to sale or promotional items.

What’s included in the wine tasting?
You get a guided visit to a top European winery, vineyard walks, and wine tastings of Gavi wines in a beautiful villa setting.

Can I bring my own lunch?
Lunch is not included, so you may want to bring snacks or plan to eat before or after the tour.

Is this a group or private experience?
It’s a private tour, meaning only your group will participate, ensuring a personalized and intimate experience.

This comprehensive tour balances sophistication with practicality, making it ideal for those seeking a day of indulgence in Italy’s renowned shopping and wine culture.