Experience PLUS program

When it comes to celebrating a lifelong dream or simply indulging in the ultimate car lover’s fantasy, the Experience PLUS program in Maranello offers a rare chance to get close to Ferrari’s legendary world. For around $340 per person, you’ll enjoy a 20-minute Ferrari test drive, visits to both the Ferrari Museum and Enzo Ferrari Museum, a four-course Italian lunch, and a scenic bus tour of the Fiorano circuit and Enzo Ferrari Road — all packed into roughly six hours.

One thing we love about this experience is its combination of adrenaline, education, and culture — it’s a balanced mix of driving thrill and genuine insight into Ferrari’s history. Plus, the reviews showcase how well-run and memorable the experience is, often highlighted by personalized touches like the video recording of your drive. However, a consideration worth noting is that transportation between sites isn’t included, meaning you’ll need to arrange your own transfers, which can add to overall planning.

This tour is perfect for car enthusiasts, thrill-seekers, or anyone with a soft spot for luxury brands. It suits those looking for an immersive, well-rounded experience that captures Ferrari’s spirit without breaking the bank. Whether you’re celebrating a special occasion or simply want to tick a lifelong dream off your bucket list, this package provides authentic moments that are both fun and meaningful.

Key Points

• Authentic Ferrari Experience: Drive a Ferrari 458 or 488 Spider for 20 minutes, with a video keepsake.
• Educational and Cultural: Visit both Ferrari and Enzo Ferrari Museums, with insights into the brand’s history.
• Scenic Tour: Enjoy a panoramic bus ride around Fiorano circuit and Enzo Ferrari Road.
• Gourmet Lunch: Savor a four-course Italian meal at a local restaurant.
• All-Inclusive: Ticket entrance, lunch, DVD, insurance, and museum visits are covered.
• No Hotel Pickup: Transportation between attractions is not included, so plan accordingly.

What to Expect from the Itinerary

Stop 1: I Love Maranello — Ferrari Test Drive

Your day kicks off at the Via Alfredo Dino Ferrari, where you’ll meet your guide and get into the driver’s seat of a Ferrari 458 or 488 Spider. The test drive lasts about 20 minutes and takes place on public roads — so you’ll need a valid driver’s license over 18 plus at least one year of driving experience. Reviewers like Steven_B share that this moment was a lifelong dream fulfilled, especially memorable on his 50th birthday. The staff are praised for being friendly and professional, making even nervous first-timers feel at ease.

Stop 2: Ferrari Museum — Discover Ferrari’s Heritage

Next, you’ll visit the Museo Ferrari, where the history of Ferrari’s iconic cars comes to life. Expect to see vintage models, current racers, and exhibits showcasing technological innovation. One reviewer, David_P, mentions how his family enjoyed the visit, appreciating the chance to see the actual cars that made Ferrari a legend. It’s a great stop for those keen on understanding how Ferrari evolved from a racing team into a luxury brand.

Stop 3: Museo Casa Enzo Ferrari — Dive into the Man Behind the Brand

The Enzo Ferrari Museum in Modena offers a closer look at the man himself. Expect a 45-minute guided tour that covers Enzo’s life story, his passion, and the company’s milestones. The museum’s setting, with its modern architecture and nostalgic exhibits, leaves a strong impression. Visitors like Preston R note that even if their initial interest in cars was limited, they left with a newfound respect for Ferrari’s craftsmanship and innovation.

Scenic Bus Tour: Fiorano Circuit & Enzo Ferrari Road

After museum visits, a panoramic bus tour rounds out the day, taking you around the Fiorano circuit, where Ferrari tests its cars, and along Enzo Ferrari Road — an opportunity to see the world of Ferrari from a different perspective. This segment is especially praised for offering stunning views and a relaxed way to digest the morning’s excitement. Reviewers often comment on the well-paced tour and the chance to see Ferrari’s testing grounds up close.

Lunch: Traditional Italian Cuisine

No Ferrari experience would be complete without a delicious four-course lunch at a local restaurant. The meal is a highlight for many, offering authentic regional dishes that showcase Italy’s culinary richness. It’s a relaxed break to reflect on the morning’s adrenaline and indulge in good food, with many reviewers emphasizing the quality and value of the meal.

What Included and What Not

The tour covers all entrance tickets, lunch, DVD of your drive, insurance, and the test drive itself, offering excellent value for the experience. However, hotel pickup and transportation between attractions aren’t included — so travelers should plan their own transport to and from the meeting point.

The experience is designed for participants over 18 with a valid driver’s license, and most travelers—regardless of prior driving experience—have found the activity accessible. The reviews mention that even those who weren’t initially car enthusiasts found themselves appreciating Ferrari’s craftsmanship and history.

Authentic Feedback from Participants

Reviewers consistently praise the professionalism and friendliness of the staff. Steven_B describes the staff as “warm and friendly,” making the experience even more special. Fabio, the guide during the drive, is highlighted for his excellent coaching and clear instructions that enhanced the thrill of driving the Ferrari. Many mention the video footage as a treasured keepsake, capturing that unforgettable moment behind the wheel.

While one guest noted a car being unavailable due to servicing, they still reported having a comparable and equally fun experience with another Ferrari model. This flexibility in the fleet is beneficial, ensuring that the thrill isn’t lost even if the exact model isn’t available.

Who Will Love This Experience?

This tour suits anyone with a passion for cars or a dream to drive a Ferrari. It’s an ideal gift for milestone celebrations like birthdays or anniversaries and offers a perfect blend of adventure, culture, and culinary delights. If you’re looking for a luxury experience that combines education with thrill, this tour ticks all those boxes.

It’s also great for families or groups, given the personalized nature and the small group setting. Keep in mind, because of the driver’s license requirement and age restriction (18+), it’s not suitable for younger car enthusiasts or non-drivers, but spectators can still enjoy the museums and scenic views.

Final Thoughts

The Experience PLUS program in Maranello offers a solid value for the price, especially considering the multiple highlights and the authentic Ferrari atmosphere. The chance to drive a Ferrari on public roads, combined with visits to the museums and a scenic tour, creates a well-rounded day that combines adrenaline, insight, and Italian charm.

Many travelers walk away with memories of their life-changing drive, a deeper appreciation for Ferrari’s legacy, and some stunning photos and videos to keep the experience alive. It’s clear this tour is thoughtfully designed for those who want more than just a quick ride — they want a meaningful, engaging, and fun immersion into Ferrari’s world.

For anyone dreaming of feeling the roar of a Ferrari engine and exploring Italy’s automotive heartland, this tour offers authenticity, value, and a dash of glamour — making it one of the best options for a truly memorable day in Maranello.

FAQ

Is hotel pickup included?
No, transportation to and from the meeting point in Maranello is not included, so you’ll need to organize your own transfer.

What is the minimum age to participate?
Participants must be over 18 years old with at least one year of driving experience and a valid driver’s license. International licenses are required for non-EU citizens.

Do I need an international driving license?
Yes, if you are from outside the EU, you should have an international driving license or an official translation.

Can I cancel the tour?
Yes, free cancellation is available up to 24 hours before the start time for a full refund.

What’s included in the price?
The price covers the Ferrari test drive, museum entrances, lunch, a DVD of your drive, insurance, and local taxes.

How long does the entire experience last?
The tour lasts around 6 hours, including the drive, museum visits, lunch, and scenic tour.

Is this tour suitable for non-drivers?
While non-drivers can enjoy the museums and scenic bus tour, the test drive requires a valid driver’s license and participation as a driver.

This tour offers an unforgettable glimpse into Ferrari’s legacy with a thrilling drive, captivating museums, and authentic Italian hospitality. Whether you’re a die-hard car buff or simply looking for a luxurious experience in Italy, it’s a day that promises excitement and memories to last a lifetime.