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Discover Madeira’s stunning landscapes on this full-day East tour, featuring Pico Arieiro, Laurel forest walks, traditional houses, and rum tasting.
Embarking on the East Madeira tour promises a full day of exploring a landscape that constantly surprises with its variety—from soaring mountains to lush forests and rugged coastlines. This experience offers a great way to soak in some of Madeira’s most iconic sights without the hassle of planning multiple excursions yourself.
One of the most appealing aspects of this tour is how it balances stunning viewpoints like Pico Arieiro with immersive nature walks through the UNESCO-listed Laurel forest. Plus, the visit to Santana’s traditional thatched houses and the Old Rum factory adds authentic cultural touches.
However, the tour’s 8-hour length and multiple stops mean it’s quite packed—so if you prefer a more relaxed pace or have mobility concerns, this might feel a bit fast-paced. Still, it’s ideal for travelers eager to see a diverse slice of Madeira in a single day, especially those who love a mix of scenery, history, and local flavor.


This full-day guided trip captures some of Madeira’s most iconic sights, from towering peaks to lush forests and dramatic coastlines. For just $34, you’ll enjoy a well-rounded experience that’s perfect for travelers wanting to maximize their time on the island without worrying about logistics.
What makes this tour stand out is the combination of breathtaking panoramic views like those from Pico Arieiro, along with immersive nature walks through the UNESCO World Heritage site at Ribeiro Frio. Plus, the visit to Santana’s traditional thatched houses and the historic rum factory introduce travelers to Madeira’s rich culture and history.
One of the things we love about this tour is its variety—it’s not just about pretty views, but also about exploring local traditions and tasting regional specialties. The guide, often praised for their knowledge, helps bring the experience alive with stories and context.
That said, the tour’s full schedule means it moves quickly, and you’ll be on your feet quite a bit. For those looking for a leisurely, unhurried day, this might feel a bit brisk. But for active explorers eager to see a broad swath of Madeira in one go, it hits the sweet spot.
If you enjoy exploring Madeira on foot, these walking tours might also suit your style

Your day begins with a pickup from your pre-arranged location, followed by a scenic drive to Pico Arieiro at 1,818 meters. Here, the air feels crisp, and the views are truly jaw-dropping. The guide, often Norbert according to one review, will point out the distinctive Alpine-like terrain and help you navigate around the area.
You’ll love the chance to walk around and take photos of the layered mountain ranges and possibly spot some of Madeira’s famous cloud formations. The altitude and open vistas make this a highlight that truly showcases the island’s dramatic topography.
Next, you’ll head to Ribeiro Frio, a part of Madeira’s World Heritage-listed Laurisilva forest. The levada walk here is gentle and short, but incredibly lush—an oasis of greenery and peacefulness. Walking next to the levada (irrigation channel), you’ll get a close-up experience of the forest’s ferns, mosses, and endemic flora.
Many reviewers mention how knowledgeable guides like Norbert make these walks engaging—adding stories about the forest’s biodiversity and history. It’s an ideal spot for nature lovers wanting to see Madeira’s unique subtropical flora.
From the forest, the tour takes you to Santana, renowned for its triangular, thatched-roof houses. These bright, colorful buildings are a living piece of Madeira’s heritage, and you’ll have time to stroll around and admire their charming architecture. This stop offers great photo opportunities and a chance to soak in local rural traditions.
You might find that the relaxed pace here allows for some leisurely browsing, and many travelers appreciate the glimpse into Madeira’s agricultural roots. You’ll also have time for a lunch break, typically at your own expense, where you can enjoy local cuisine.
After lunch, the journey continues to Porto da Cruz, home to an old sugar mill that still produces rum and molasses. This is a real highlight for many, especially since tasting the aged rums produced on-site is often included in the experience.
Feeling adventurous? Several reviews note that the guide is happy to facilitate tastings, which add a delicious, authentic touch. Learning how Madeira’s sugar industry shaped the island’s economy and culture enriches the visit, making it more than just a flavor experience.
The next stop is the Machico viewpoint, where you can marvel at the first landing spot of Portuguese explorers back in 1419. Here, the views stretch across the Atlantic to the Porto Santo island, on a clear day. This spot shows how Madeira’s location made it a crucial harbor for Portuguese navigation.
Then, your drive takes you past Caniçal, Madeira’s export harbor, leading to the final scenic stop at Ponta do Rosto. From here, you’ll see both the north and south coasts, the busy airport, and, if the weather cooperates, the distant island of Porto Santo and its golden beaches.
The tour concludes with a drive back to Funchal, often at the same location where you were picked up. Keep in mind that the order of stops could be reversed for safety or weather reasons, as the guide reserves the right to do so. This flexibility helps ensure the experience remains enjoyable and safe.

For $34, the tour provides guided transportation from your chosen pickup point and a knowledgeable guide fluent in multiple languages, including English. The transportation is comfortable and timely, making logistics one less thing to worry about.
However, lunch and entrance fees are not included, so you’ll want to bring some cash or a credit card for meals or souvenirs. Sampling rum at the Porto da Cruz factory is usually optional but highly recommended, and tasting is often possible.
Make sure to pack a windbreaker—the mountain areas can be breezy or chilly—and your smartphone or camera to capture the incredible vistas. Also, bring cash or credit cards for extras, and wear comfortable walking shoes (preferably not high heels, as per safety guidelines).
This 8-hour tour is pretty full-on, so wear comfortable shoes, stay hydrated, and be prepared for some walking. The guide’s discretion to reverse the route depending on weather or traffic keeps safety at the forefront, so flexibility is key.

Multiple reviews mention Norbert, the guide, as being particularly knowledgeable and engaging—adding depth to the sites and stories that make the experience memorable. One reviewer noted how lucky they were with brilliant weather, which made the panoramic views even more spectacular.
Travelers appreciated the variety of landscapes covered—mountains, forests, and coastlines—and felt the stops were well-balanced, providing both scenic awe and cultural insight. The opportunity to taste locally produced rum adds a delicious and authentic touch that many found quite memorable.
This expedition suits active travelers who enjoy moving around and appreciate diverse scenery. It’s perfect for those interested in nature, history, and local traditions, especially if they want a guided experience that saves planning time. Despite the packed schedule, it offers excellent value for those eager to see a broad spectrum of Madeira’s highlights in one day.
If you’re looking for a relaxed, slow-paced day with plenty of downtime, this might be a bit too brisk. But for most, it strikes a nice balance, delivering a rundown of the island’s east side.

The East Madeira tour offers a well-rounded, scenic, and culturally rich experience that showcases the island’s most iconic sights without the hassle of organizing multiple trips. From panoramic mountain vistas and lush forests to traditional houses and rum tastings, it provides an authentic taste of Madeira’s diverse landscape and heritage.
Priced reasonably at just $34, the tour packs in a full day of exploration—perfect for curious travelers who want to maximize their time. The knowledgeable guides, often praised for their storytelling skills, add value and insight that elevates the experience beyond just sightseeing.
While the schedule is quite full, the variety of highlights ensures there’s always something new around each corner. It’s especially suitable for active explorers, nature lovers, and those eager to learn about Madeira’s history in a fun, engaging way.
This tour offers great value for money and a chance to see Madeira’s east side in a way that’s both practical and memorable. Whether you’re a first-time visitor or returning for a second look, it’s a fantastic way to deepen your understanding and appreciation of this unique island.
Is transportation included in the tour?
Yes, the tour includes transport from and to your pre-arranged pick-up point, making logistics simple and stress-free.
How long does the tour last?
The tour lasts approximately 8 hours, with several stops along the way. Check the availability for specific starting times.
Are meals included?
No, lunch and refreshments are not included, so you should plan to bring cash or a credit card for meals and snacks.
Can I taste rum during the tour?
Yes, at the Porto da Cruz rum mill, it’s mostly possible to taste some of the aged rums produced on-site, adding an authentic flavor experience.
Is the tour suitable for families?
The tour’s active nature and multiple walking stops make it more suitable for active travelers. It’s best for those comfortable with a full, busy day.
What should I wear?
Comfortable shoes and a windbreaker are recommended, especially for the mountain and forest walks. Bring a charged smartphone for photos.
What if the weather is bad?
The guide reserves the right to alter the route or stops for safety reasons, so the itinerary may reverse or change depending on weather conditions.
Is there a maximum weight limit?
Yes, the tour is not suitable for people over 331 lbs (150 kg), ensuring safety and comfort for all participants.
Whether you’re after stunning viewpoints, cultural insights, or a taste of Madeira’s legendary rum, this East Madeira tour ticks many boxes. It’s a lively, engaging way to see the best of the island’s east side in one memorable day.