Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Explore Turin’s hidden gems on a 2-hour guided walk through historic shops, pharmacies, cafes, and esoteric sites with licensed guides.
Discovering Turin’s Historic Shops and Pharmacies: A detailed look at a charming city tour
If you’re visiting Turin and want to get beyond the typical landmarks, a tour focusing on the city’s historic shops, pharmacies, and cafés offers an authentic glimpse into the local soul. For just $22 per person, this two-hour experience takes you through the narrow streets of the city center, revealing stories behind centuries-old pharmacies, confectionery delights, and beloved coffee spots. What makes this tour special is its focus on hidden treasures and traditional shops that often go unnoticed by conventional sightseeing routes.
One thing we love about this experience is its small group size and knowledgeable licensed guides. This means you get personalized attention and rich storytelling filled with curiosities and historical tidbits. However, given its short duration, some might find it a bit light on time for exploring deeply. Still, it’s ideal for those who want a quick yet meaningful taste of Turin’s heritage, especially if you enjoy discovering off-the-beaten-path spots with a local touch.
This tour is perfect for travelers with a curious mind, history buffs, and families looking for a fun, educational walk. It suits those who appreciate small-group experiences and want to see the city through an authentic, local lens rather than just ticking off major attractions.

When exploring Turin, most visitors focus on grand palaces or major museums, but this tour shines by spotlighting the charming, often overlooked historic shops and pharmacies that have served locals for centuries. It’s a walk that promises more than just photos—it offers stories and secrets from the city’s past, conveyed by guides who are passionate about Turin’s hidden corners.
One of the standout features is the chance to see original period furnishings in some shops, allowing you to step back in time. Plus, the inclusion of confectioneries and traditional remedies provides a sensory dimension—think sweet treats and aromatic herbal cures—making the tour engaging for the senses.
A potential drawback is its relatively short duration—just two hours—which is perfect for a quick overview but might leave some wanting more detail or time at each stop. Still, the tight schedule ensures you won’t get bogged down and keeps energy high for the entire walk.
This experience best suits travelers who love authentic, small-group tours that blend history, culture, and a bit of mystery—all in a relaxed environment. It’s especially great for those with a curiosity for Turin’s lesser-known stories and a desire to support local, historic businesses.
Looking for more options in Turin? Here are some other experiences worth considering.

Your journey begins in front of the Bicerin café, an iconic spot that’s more than just a meeting place—it’s a symbol of Turin’s coffee culture. From here, the guide will lead you through the historic center, pointing out shops that have stood the test of time. Expect to see centuries-old pharmacies, where traditional remedies are still displayed alongside vintage bottles and period furnishings. These spaces tell stories of well-guarded secrets, herbal cures, and old medicinal practices.
We loved the way these pharmacies serve as living museums. They’re not just selling products—they are preserved corners of history. The guide, often a licensed expert, shares tales of how these stores operated in centuries past, and some may even feature original fixtures that evoke the atmosphere of a bygone era.
Next, we wander into traditional confectioneries, where the scents of sugar and cocoa fill the air. These shops have kept alive recipes and techniques passed down through generations. Expect to see handmade candies, chocolates, and regional specialties. One reviewer noted the experience as “interesting,” emphasizing how these stops reveal the culinary traditions that have persisted for decades.
A highlight is visiting some of Turin’s most beloved coffee spots, including one where the atmosphere remains unchanged since the early 20th century. Original period furnishings and vintage decor make each sip of coffee a small journey back in time. Such spots aren’t just about caffeine—they’re about living history, where locals have gathered for generations.
Throughout the tour, guides sprinkle in stories about Turin’s esoteric and mystical side—touching on figures like Gustavo Rol, a man shrouded in both fascination and skepticism. While the core focus is on shops and pharmacies, the stories about Rol and Turin’s symbolic and mysterious stories add a layer of intrigue for those interested in the city’s hidden symbolism.

The tour lasts exactly two hours, making it easy to fit into a day of sightseeing. Starting promptly at 10 am or 2 pm (check availability), it begins in front of the Sanctuary of the Consolata—a central, easily accessible meeting point. Arriving 10 minutes early is advised to ensure a smooth start.
All tours are conducted in Italian by licensed guides with extensive experience. If language is a concern, keep in mind that some content may be in its original language, though guides often adapt to the group’s needs.
The tour is wheelchair accessible, making it inclusive for visitors with mobility concerns. The group size is typically small, which enhances the chance for questions and personalized stories.
The fee of $22 per person offers very good value for a curated, storytelling-rich experience, especially considering the access to original furnishings and insider stories. The tour also includes tales of local traditions and curiosities that aren’t documented in guidebooks.
Based on a recent review, one traveler described the tour as “interesting” and highly recommendable. That simplicity hints at its straightforward but engaging approach. It’s not about flashy attractions but authentic local charm, presented by guides who are passionate and knowledgeable.
The focus on traditional remedies and confectioneries means you’ll see the original setups that have kept their charm over the centuries. These aren’t commercialized tourist traps but genuine, working shops that serve as a window into Turin’s past.
The tour also balances historical facts with storytelling, making it engaging for families and curious travelers alike. Kids will enjoy the stories, while adults will appreciate the historical context and preservation efforts.
This tour is perfect for travelers who:
It’s less suitable for those looking for a fast-paced, extensive sightseeing day or with limited mobility, but overall, it offers a meaningful slice of Turin’s authentic charm.
If you’re after a relaxed, authentic experience that reveals a different side of Turin, this walking tour offers excellent value. It’s a smart choice for curious visitors eager to understand how the city’s traditions, remedies, and culinary delights weave together with its stories of mysticism and symbolism.
The focus on preserved historic shops and pharmacies gives the tour a tangible sense of stepping back in time—perfect for those who enjoy immersive, story-driven experiences. The small group size and licensed guides mean you’ll get a personalized, engaging narrative that makes history come alive.
While it’s not a comprehensive city tour, it’s a wonderful add-on or prelude to your broader exploration of Turin, offering a taste of its soul that’s both charming and educational.
Ideal for history buffs, families, and lovers of authentic local culture, this tour delivers a memorable, insightful glimpse into Turin’s lesser-known treasures.
How long does the tour last?
It lasts exactly 2 hours, making it a perfect short activity that provides a meaningful experience without taking up your whole day.
Where does the tour start?
The meeting point is in front of the Bicerin café, at Piazza della Consolata. It’s a central location, easy to find, and close to other major sights.
Is the tour accessible for people with mobility issues?
Yes, the tour is wheelchair accessible, ensuring all visitors can enjoy the experience.
What language is the tour conducted in?
All tours are conducted in Italian. Some content may be shown in its original language, but guides are experienced in engaging with different groups.
What does the tour include?
It includes a guided walk through historic stores, discovery of pharmacies with traditional remedies, visits to confectioneries and coffee shops, and stories about local traditions and curiosities.
Is there a possibility to cancel?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility in planning.
Would this tour suit families?
Absolutely. It’s described as suitable for the whole family, combining education and fun in an easygoing pace.
Is the price reasonable?
At $22, it offers very good value—especially given the insight, stories, and access to historic interiors that you wouldn’t easily find on your own.
In sum, this tour offers a charming, authentic way to explore Turin’s lesser-known but deeply meaningful corners. Perfect for those who love stories and history served with a side of local flavor.