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Discover Florence through vintage Polaroid photography on this 2.5-hour guided tour, capturing iconic sights and hidden gems with expert tips.
Exploring Florence with a vintage twist—this Polaroid photography tour offers a fascinating way to see the city through a different lens. Over approximately two and a half hours, you’ll stroll through some of Florence’s most famous neighborhoods while learning how to take stunning instant photos. The tour is led by Francesco, a guide with over a decade of experience with Polaroids, who combines photography lessons with storytelling about Florence’s secrets and history.
One of the biggest draws? The opportunity to create tangible, vintage-style souvenirs of your trip. We love how this experience combines urban exploration, storytelling, and hands-on photography, making it both educational and fun. However, it’s worth considering that since this is a walking tour focused on photography, it requires some patience and an interest in capturing the moment rather than just sightseeing. Perfect for creative travelers, photography enthusiasts, or anyone looking for a unique way to experience Florence.


This isn’t your typical Florence stroll. The real magic lies in learning to shoot with a vintage Polaroid camera while exploring the city’s vibrant neighborhoods. For just over two hours, you’ll be equipped with a Polaroid camera, one pack of color film, and Francesco’s expert advice. The goal? To help you develop a keen eye for compelling compositions and to produce one-of-a-kind instant photos that you can take home.
Reviewers consistently praise Francesco’s friendly demeanor, patience, and extensive knowledge about both Polaroids and Florence itself. His approach isn’t just about pointing and clicking; it’s about understanding how to frame your shots, use the environment creatively, and get the most out of each frame. Many reviewers mention how Francesco’s tips transformed their approach to photography, whether they were total beginners or seasoned shooters.
Photography lovers can capture Florence through these guided photo tours

Your starting point is the Piazza Santa Maria Novella, a grand square with striking architecture. Francesco hands out the cameras and film here, making sure everyone is comfortable with their gear. Expect a quick but thorough tutorial on camera operation—an essential first step to feeling confident.
Next, you dive into the lively streets of San Lorenzo. This area bursts with street life, offering plenty of opportunities for dynamic, candid shots. Visitors often mention the energy of this neighborhood as a perfect setting to experiment with motion and human subjects.
While you won’t go inside the Duomo, Francesco takes you to a spot from where you can capture its façade from a rare angle, revealing a different perspective. He also shares a few secret tips about photographing this icon of Florence, making this stop particularly valuable for those wanting unique shots.
Known as Florence’s “living room,” this square exudes romance and history. Francesco encourages capturing the vibe—maybe some street performers or couples strolling by. The atmosphere here is ideal for shots that tell a story of everyday Florence life.
Standing among the statues and the Fontana del Nettuno, you’ll find the best angles to capture Florence’s timeless essence. Francesco points out vantage spots that avoid crowds and highlight the grandeur of the surroundings.
This bustling piazza offers more than just its impressive basilica. Francesco shares stories about the neighborhood, and you’ll discover hidden photo spots that most travelers overlook. It’s a favorite among many for its authentic, local feel.
The iconic bridge is a must-shoot location. Francesco tells stories about its history and the jewelers lining the bridge while guiding you to the best angles for capturing its charm. This stop often results in stunning, postcard-worthy photos.
Venture into the artistic heart of Florence’s less touristy side. Piazza della Passera and a hidden terrace with a spectacular river view are among the highlights. Francesco’s tips here help you find those secret spots that make your photos stand out.
A sweet pause—literally. Francesco treats you to artisanal gelato in a charming location, giving you time to relax and reflect on your shots. It’s also an opportunity to chat more about photography techniques and Florence’s history.
Your tour wraps up in this lively square, soaked in local atmosphere. You’ll review your photos, discuss creative ideas, and take home your unique vintage souvenirs.

Meeting Point: Piazza Santa Maria Novella, at the benches in the middle of the square. The start and end locations are easy to reach via public transport, which is a plus for travelers staying centrally.
Tour Duration: About 2 hours 30 minutes—long enough to explore thoroughly without fatigue. The pace is relaxed, with plenty of time for questions and picture-taking.
Group Size: This is a private experience, so only your group participates, making it more personalized and flexible.
Cost & Value: At $132.53 per person, you receive a Polaroid camera, a pack of color film, expert instruction, and the chance to produce tangible, vintage-style photographs. Many reviewers note that Francesco’s patience and expertise elevate the value, turning a simple walk into a memorable artistic journey.
Weather: As an outdoor activity, good weather is essential. If canceled due to rain or poor conditions, a different date or full refund is offered, ensuring no stress on your part.

Reviewers highlight Francesco’s friendly, approachable demeanor and his knack for teaching photography in a way that’s easy to understand. Multiple reviews mention how he quickly builds confidence with the camera, which is crucial since Polaroids can be tricky for beginners. One reviewer shared, “He explained all of the aspects of using a Polaroid camera really well and showed me a lot of options for great shots,” emphasizing how personalized the guidance is.
Many appreciated the stories about Florence—from secret spots to historical tales—that Francesco shares as they walk. One reviewer called it a “fun and memorable” experience, noting how the excitement of watching their photos develop added an element of anticipation and joy.
The value is often praised not just for the unique souvenirs, but also for the knowledge imparted. As one reviewer put it, Francesco was “generous with his expertise and encouragement,” making sure everyone left feeling more confident in their photography skills.

This experience is ideal for creative travelers, photography lovers, or those curious about Florence’s secret corners. It’s perfect for families, solo explorers, or small groups seeking a meaningful, hands-on activity that produces tangible memories. If you enjoy learning new skills or want a different perspective of Florence beyond the usual sightseeing, this tour hits the mark.
However, those looking for a fast-paced, inside-the-museum experience might find it less suitable. Since it’s a walking tour focused on urban exploration and photography, it’s best for people comfortable with some walking and outdoor exposure.

The Capture Florence on Polaroids tour offers a delightful blend of urban discovery, storytelling, and hands-on photography. For just over two hours, you’ll explore iconic sights and hidden gems while honing your skills with a vintage camera. Francesco’s guiding makes even beginners feel confident, and the instant photos you take home will be treasured keepsakes.
This experience offers great value for those wanting to combine sightseeing with creative expression. It’s especially well-suited for travelers who love visual storytelling, vintage aesthetics, or simply want to try something different in Florence. The personal attention, expert tips, and unique souvenirs make it a memorable part of any trip to Italy’s art capital.
If you’re after a fun, authentic activity that results in tangible, beautiful mementos—and you don’t mind some outdoor walking—this tour is a fantastic choice to see Florence from a fresh perspective.

Is this tour suitable for beginners without photography experience?
Absolutely. Francesco provides clear instructions and is very patient, so even those new to photography or Polaroids can quickly learn and enjoy capturing their surroundings.
How many photos will I take home?
You’ll receive one Polaroid film pack included with the tour, and you’ll likely produce several shots during the walk. The exact number depends on your pace, but you’ll walk away with at least a few distinctive instant photographs.
Can I bring my own camera?
The tour provides a Polaroid camera and film, so it’s designed for that gear. If you have your own Polaroid or instant camera, you might check with the provider beforehand, but typically, the experience is centered around their equipment.
What kind of neighborhoods will I explore?
Expect to visit Florence’s most famous spots—like San Lorenzo, Piazza del Duomo, Ponte Vecchio—as well as less touristy areas like Oltrarno and Santo Spirito, giving you a well-rounded snapshot of the city’s diverse character.
Is the tour outdoor or inside?
It’s fully outdoors, walking between neighborhoods. There’s no inside visit to the Duomo or other buildings, but Francesco shows you the best angles from outside.
What should I wear or bring?
Comfortable shoes for walking are recommended. Bring layers if needed, as outdoor weather can change. The tour provides the camera and film, so no need to carry extra photography gear unless you want to.
Can I cancel if the weather is poor?
Yes, cancellations due to bad weather are free, and you’ll be offered an alternative date or a full refund—so there’s no risk in rescheduling for a clearer day.
This Florence Polaroid tour offers a charming, creative way to discover one of Italy’s most beloved cities. Whether you’re a photography hobbyist or just looking for a memorable, tactile souvenir of your trip, it’s a worthwhile experience that turns sightseeing into an art form.