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Discover Italy's luxury supercars with this full-day tour visiting Lamborghini and Ferrari museums, factory, plus include lunch and private transport.

If you’re passionate about luxury cars, a trip to Italy is incomplete without a peek into the worlds of Lamborghini and Ferrari — two names that dominate the automotive elite. This Black&Red tour offers a well-organized, half-day journey through these iconic brands, with round-trip transport from Bologna, skip-the-line access to museums, and a carefully curated itinerary that covers history, models, and production insights.
What makes this experience particularly appealing is the combination of museums and a factory tour, giving you a comprehensive glance at how these legendary cars are born. Plus, the included lunch in Maranello adds a nice touch of local flavor. The private transport ensures a smooth, comfortable day, allowing you to relax and focus on the scenery and stories.
That said, some travelers noted that the Lamborghini factory tour is temporarily canceled (until August 2022), which may impact your overall experience. If you’re a car enthusiast or looking for an easy, hassle-free day trip—this tour caters well to those wanting to see the best of Italy’s supercar scene without the stress of planning.
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This tour is designed for those who want to see Italy’s automotive giants without the stress of navigating on their own. The day kicks off with pickup from your Bologna hotel, making it easy to start your adventure without worrying about transportation logistics. The private vehicle whisks you comfortably towards Maranello, home of Ferrari, and the scenic roads of Emilia-Romagna.
The first official stop is the Automobili Lamborghini Museum at the MUDETEC complex. Here, you’ll get a close-up view of classic models like the Lamborghini 350GT, Miura, Countach, plus recent icons like the Urus, hybrid Asterion, and the Huracan Performante. The museum’s layout is thoughtfully curated, showcasing prototypes, special editions, and ongoing production models.
From the reviews, we learn that visitors loved the insights into Lamborghini’s evolution, with one noting that the museum highlights “cars from Ferruccio’s visionary days to today’s hybrid models.” While the museum itself is impressive, some guests, like Elaine, felt it was somewhat “ok,” suggesting that if you’re not a die-hard Lamborghini fan, the experience might feel a bit underwhelming compared to the thrill of the other stops.
Next, the tour heads to Maranello’s Ferrari Museum, which spans 1.5 hours of immersive exhibits. The museum vividly captures Ferrari’s racing victories, innovative design, and the evolution of models. You’ll see everything from the reconstructed Enzo Ferrari office — giving you a sense of the man behind the brand — to sleek models like the Ferrari 812 Superfast and the Portofino.
The highlight for many is the Formula One section, which celebrates Ferrari’s racing heritage with race cars, trophies, and stories of legendary drivers. Visitors have praised the museum for its engaging displays, with Tracy describing her visit as “AMAZING,” especially her son’s fascination with the F1 cars.
Culture seekers can explore more Bologna museums and galleries
A key part of this experience is the Ferrari factory tour, which is conducted via a small bus around the factory complex. You’ll pass the Wind Tunnel, designed by Renzo Piano, where aerodynamics are tested, and see the Development Department, the Painting area, and the Assembly lines. This tour offers a rare glimpse into the manufacturing process, highlighting Ferrari’s commitment to precision and innovation.
One of the most exciting moments is arriving at the Fiorano Track, Ferrari’s private test circuit. If you’re lucky, you might witness a car being tested or even a glimpse of a Ferrari on the move. Guests have found this part especially memorable, with Tracy noting it as a highlight, emphasizing the exclusivity of the private circuit.
It’s worth mentioning that the Lamborghini factory tour is currently canceled until August 2022, which may be disappointing if you hoped to see both factories in action. This means your visit focuses more on the museum exhibits and Ferrari’s production facilities. Always check current availability before booking.
No tour of Italy is complete without a good meal, and this experience includes a lunch in Maranello. The menu features pizza or two-course options, with beverages included, providing a relaxing break in a local restaurant. Guests have praised the quality of the food, calling it “top-notch.” It’s a nice opportunity to unwind, chat about the morning’s highlights, and enjoy some authentic regional flavors.
The private transport is a major plus, ensuring a seamless transition between stops. The tour operates Monday through Saturday, with pickups scheduled between 8:30 am and 11:00 am, giving some flexibility in start times. As the tour lasts around 6 to 7 hours, it’s a well-paced day, allowing plenty of time at each location without feeling rushed.
From reviews, it’s clear that guides and drivers make or break the experience. Tracy mentions her driver as “fantastic,” who even used Google Translate to communicate, making the tour more engaging despite a language barrier. Conversely, Elaine felt that the driver was just a driver, and the museums were “ok.” This highlights the importance of personalized guides if possible.
Pricing at around $439.89 per person, the tour offers value through convenience—including skip-the-line tickets, private transport, and a curated itinerary. For car lovers, this experience is a worthwhile splurge, especially if you’re keen to see the most iconic Italian supercars up close and understand their history.

This experience is ideal for luxury car enthusiasts wanting a comprehensive, hassle-free day exploring Italy’s automotive legends. It suits travelers who appreciate historical insights, museum visits, and behind-the-scenes glimpses into manufacturing. If you’re short on time but want to tick both Ferrari and Lamborghini off your list, this tour offers a carefully curated, engaging way to do so.
However, if you’re expecting a full factory experience at Lamborghini, you might be disappointed due to the current cancellation. Still, the Ferrari factory, museum, and the overall convenience make this a worthwhile option.
It’s also perfect for small groups or private travelers who value personalized attention and comfortable transport. The included lunch and skip-the-line tickets add a layer of ease, making it accessible even for those unfamiliar with the region.

This Black&Red tour offers a well-rounded, engaging way to explore Italy’s most famous supercar brands without the stress of planning or navigating on your own. You’ll enjoy a blend of museum exhibits, a behind-the-scenes factory look (where available), and a private, comfortable transport. The inclusion of lunch and skip-the-line tickets adds to the convenience and value.
While the factory tour at Lamborghini is currently on hold, the Ferrari experience remains impressive, with plenty of opportunities to see iconic cars and learn about their manufacturing process. The personal guide or driver can make all the difference, turning what could be a standard visit into something memorable.
If you’re a car aficionado, a luxury travel seeker, or simply someone eager to experience Italy’s racing and automotive culture in a day, this tour hits many of the right notes. Just keep in mind the current limitations with factory access and prepare to enjoy a day filled with speed, style, and Italian craftsmanship.
“Our driver was so good, actually the best part of the trip. The description lead us to believe this would be a tour with guide. The driver, as wo…”

Is transportation included in this tour?
Yes, private transport to and from Bologna is included, making your day smooth and hassle-free.
Can I skip the Lamborghini factory tour?
Currently, the Lamborghini factory tour is canceled until August 2022, so the focus will be on the museums and Ferrari’s facilities.
How long is the tour?
The tour lasts approximately 6 to 7 hours, which is enough to enjoy all stops without feeling rushed.
Is a guide provided during the museum visits?
The tour includes a private guide for the Ferrari factory tour and museums; however, some reviews mention that the driver may serve as the main communicator if no dedicated guide is hired.
What meals are included?
A lunch in Maranello with pizza or a 2-course meal and beverages is included, allowing you to relax and enjoy regional cuisine.
How much does the tour cost?
Pricing is around $439.89 per person, which covers tickets, transport, and lunch—offering good value for a full-day luxury experience.
Is this tour suitable for all ages?
Yes, most travelers can participate, but car enthusiasts or families with teenagers interested in cars will particularly enjoy it.
Can I book this tour for a private group?
Absolutely, the tour is designed as a private activity or small group experience.
What should I wear?
Comfortable shoes are recommended for walking around the museums and possibly the factory areas.
Do I need to book in advance?
Yes, it’s advisable to book about 79 days ahead to secure your spot, especially during peak travel seasons.
This tour offers a memorable dive into Italy’s automotive heritage, perfect for those eager to see, learn, and experience Italy’s legendary supercars in style.