Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Discover Amsterdam’s most playful attraction with The Upside Down Experience. Enjoy interactive rooms, photo ops, and fun for all ages in just one day.
If you’re looking for a quirky, photo-worthy stop in Amsterdam, the Upside Down Experience promises just that. This attraction claims to be the world’s largest upside down interactive venue, blending fun, creativity, and a dash of Dutch humor. With 25 immersive settings, you’ll find yourself twisting your perspective and giggling at optical illusions that challenge how you see the world. It’s a place built for social media lovers, families, and anyone who’s young at heart.
One thing we really like about this experience is how accessible and well-organized it is—think helpful staff, free downloadable photos, and a layout that encourages exploring at your own pace. However, a potential drawback is that some visitors have noted that longer photo sessions can cause congestion, so patience might be needed during peak times. Overall, it’s best suited for those eager to capture fun, vibrant content and enjoy some lighthearted, interactive entertainment in a compact time frame.
Whether you’re traveling with kids, friends, or solo looking for a playful break, this attraction could be a highlight of your Amsterdam trip. Just be prepared for some quirky rooms, lots of picture-taking, and a lively, colorful atmosphere.


A Whimsical World of Upside Down Rooms
Your journey begins as you step into a swirl of colors and optical illusions designed to turn your perception upside down. The 25 interactive settings cover everything from a Dutch Ice Bath (yes, really!) to riding an upside down metro, and even dancing in a silent disco in an upside down club. Each room offers a different way to challenge your sense of reality and create engaging content.
The Main Attractions
Creating Content and Navigating the Space
The venue encourages taking your time to fully enjoy each room without feeling rushed. A one-way system helps manage flow, as one reviewer noted, “take your time as it’s a one-way system,” which prevents overcrowding. However, some visitors mentioned that long photo sessions could slow things down, so being mindful of your turn and respecting others’ time helps keep the experience enjoyable for everyone.
Staff and Facilities
Helpful staff are on hand to assist with photos, explain rooms, or help with accessibility needs—important since the venue is wheelchair friendly and accessible via elevator. Lockers are available for small and medium items, so you won’t have to worry about carrying your belongings around.
Food and Drinks
Relaxing afterwards in the Upside Down Café is a good idea. The colorful sandwiches, sweets, and off-the-wall Freakshake are not just Instagram bait but genuinely tasty treats that keep the energizer going. On weekends, the addition of cocktails and live DJs elevates the vibe, making it more than just a quick visit.
You might also be interested in these Amsterdam experiences

At $25 per person, the ticket provides entry into a vibrant, fun-filled space featuring not just visual illusions but interactive rooms designed for social sharing. Many reviews highlight the great value, especially since digital photos are included, meaning you don’t have to pay extra for memories. The experience lasts roughly an hour and a half to two hours, giving enough time to explore without feeling rushed, which adds to perceived value.
Authentic reviews praise the staff friendliness, with comments like “the staff were friendly and helpful,” and many highlight how easy it was to take photos. Considering the access to multiple themed rooms, the photo downloads, and the lively café, the cost is reasonable—even more so if you’re planning to post your pics on social media.

Present your voucher at the main entrance, where friendly staff greet you. The space is designed to be welcoming and bright, immediately setting the tone for a playful visit. The venue is wheelchair accessible, and lockers are provided, making it convenient for all visitors.
As you navigate through the rooms, you’ll find each area offers a different type of fun—whether it’s jumping into the LED ball pit, snapping shots in the private jet, or dancing in the upside down club. Several reviewers specifically mentioned the easy photo opportunities and helpful staff, with one noting, “staff were more than happy to help out and explain everything clearly.”
Most visitors are here to capture social media-worthy shots, and you’ll love the way each setting encourages playful posing. The QR code system for downloading photos for free is a hit, with many saying, “it’s great to get all your pictures without extra charges.” Keep an eye on your surroundings to avoid long queues, especially during busy hours.
After exploring, the Upside Down Café offers a fun, colorful space to unwind. The Freakshake is particularly popular, and the vibrant sandwiches add to the overall experience. Weekend evenings with cocktails and DJs can turn the visit into a lively night out, perfect for groups or couples.

Multiple reviewers emphasized the helpfulness of staff, even describing them as “friendly” and “more than happy to help.” One said, “great atmosphere and plenty of opportunities for good pictures,” highlighting how the environment encourages social media sharing. Others appreciated the value for money, with free photo downloads being a recurring theme.
Some practical tips from visitors include planning to spend about 1.5 to 2 hours, bringing along a camera or phone with a good camera, and taking your time to explore all areas. A common comment was that the experience is suitable for all ages, with even grandparents enjoying the playful vibe, as one review pointed out: “everything was great and was perfectly accessible for my disabled nan.”

The Amsterdam Upside Down Experience is a lively, engaging attraction that offers more than just visual illusions—it’s a playground designed to spark joy and creativity. It’s perfect for travelers craving fun photo stops, families with kids who love playful environments, or groups of friends ready to laugh and make memories. The ticket price delivers excellent value, especially considering the inclusive photo downloads and the variety of rooms to explore.
If you enjoy interactive, colorful environments that make you smile and challenge your perceptions, this attraction is a fantastic choice. While it can get busy, the layout and staff help ensure a smooth, enjoyable visit. It’s not a deep cultural experience but a lighthearted, memorable one that adds a splash of whimsy to your Amsterdam trip.
In summary, you’ll love the mix of playful rooms, friendly staff, and great photo ops, making this a delightful stop for anyone seeking fun and vibrant moments in the city.

Is the Upside Down Experience accessible for wheelchairs?
Yes, the venue is wheelchair accessible via an elevator, making it suitable for visitors with mobility needs.
How long does the visit typically take?
Most visitors spend about 1.5 to 2 hours exploring all 25 settings at a relaxed pace.
Are photos included in the ticket price?
Yes, digital photo downloads are part of the ticket, allowing you to take home all your fun moments for free.
Can I visit during weekends?
Yes, and on Fridays and Saturdays, there’s an option to add a cocktail combo with live DJ music, enhancing the evening vibe.
Is there a dress code or specific clothing I should wear?
No special attire is needed, but comfortable shoes are recommended since you’ll be moving around quite a bit.
Is the experience suitable for children?
Absolutely, many reviews mention families enjoying the playful, interactive environment—though younger kids will need supervision in some rooms.
What is the best time to visit to avoid crowds?
Visiting early in the day or on King Day (around 11 AM) can help you enjoy the space more leisurely, as some reviews noted lighter crowds then.
Can I cancel my tickets?
Yes, tickets can be canceled up to 24 hours in advance for a full refund, providing flexibility in planning your trip.
Whether you’re after eye-popping photos, a fun family outing, or just something different in Amsterdam, the Upside Down Experience offers a memorable, light-hearted escape from the usual sightseeing. It’s a playful, colorful, and surprisingly well-organized activity that promises smiles for all ages.