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304 North Cardinal St.
Dorchester Center, MA 02124

Discover Brouwerij HOOP with an engaging brewery tour and tasting near Zaanse Schans. Learn about beer making, enjoy 4 craft beers, and explore local brewing traditions.
If you’re exploring the charming region around Zaanse Schans and looking to add a flavorful twist to your day, the Brouwerij HOOP Tour and Tasting offers a genuine peek into Dutch craft brewing. This one-hour experience combines a guided tour through a local brewery with a tasting session of four distinct beers, paired with snacks like bitterballen and crunchy nuts. It’s a small-group affair, ideal for beer lovers and curious travelers alike, who want to go beyond the typical tourist spots and get a taste of authentic Dutch brewing.
What we really love about this experience is how knowledgeable guides bring the process to life, sharing insights into the history, philosophy, and craftsmanship behind each brew. The cozy, intimate atmosphere of the brewery helps make the experience feel personal and authentic. One potential consideration is that it’s not suited for visitors with mobility issues, as the tour involves moving around a working brewery. This tour suits those who appreciate good stories behind their drinks and want to support local, independent breweries in a friendly setting.
Whether you’re a beer connoisseur or just enjoy trying local flavors, this tour offers a well-rounded, enjoyable experience that’s easy to fit into a day at Zaanse Schans. It’s a fantastic way to learn, taste, and connect with the brewing traditions of North Holland.


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Located in Oud-Zaandijk, just a short drive or walk from Zaanse Schans, Brouwerij HOOP feels like stepping into a cozy neighborhood spot rather than a large commercial brewery. Its proximity to the famous windmills makes it a convenient stop for those wanting to round out their Dutch cultural experience with a taste of local beer-making.
The brewery’s atmosphere is welcoming and unpretentious. The fact that visitors are greeted at the main entrance by a friendly guide—often a passionate team member—sets the tone for a warm, personal experience. One reviewer mentioned that the tour wasn’t overcrowded, which means you get more personal attention and space to ask questions, making it a more memorable visit.
The core of the experience is a guided tour, where you’ll learn about the entire brewing process. Expect to see the different stages, from selecting ingredients to fermentation and bottling. The guide, often praised for their passion and clear explanations, takes time to answer questions and explain the story behind each beer style.
In one review, a visitor highlighted how the guide took an extensive amount of time to explain everything, making the tour feel personal rather than rushed. This focus on storytelling adds a lot of value, especially for those interested in understanding more than just the tasting. The tour also touches on the brewery’s philosophy and what makes HOOP’s beers unique—an aspect appreciated by visitors who want to connect with the brand’s identity.
After the tour, you’ll move into the Experience Room for a tasting of four distinct beers. Each brew has its own character—some might be bold, others more subtle—giving you a well-rounded view of what the brewery produces. The tasting is curated thoughtfully, allowing you to compare flavors and textures side by side.
Reviewers emphasize the flavorful, full-bodied beers that showcase local craftsmanship. One person described the beers as full of character, which suggests a range that appeals to both casual drinkers and more seasoned enthusiasts. The tasting comes with a selection of bittersweet bitterballen and crunchy nuts, adding a traditional Dutch snack element to the experience.
The inclusion of bitterballen—crispy, savory Dutch snacks—along with nuts, elevates the tasting by offering contrasts to the beers’ flavors. Water is also served to cleanse the palate, ensuring you get the most out of each sip. This thoughtful pairing enhances the experience and makes it more than just a simple tasting session.
Many reviews mention the enthusiasm and passion of the guides, who go out of their way to ensure visitors leave with a good understanding of the brewing process and the story behind each beer. One reviewer specifically pointed out a guide’s “positive attitude” and willingness to explain everything thoroughly, making the visit feel personal and engaging.
For a one-hour experience, including a tour, four beers, and snacks, the cost is quite reasonable. The value lies in the insight into a local brewery’s traditions and the chance to taste a variety of craft beers that you might not find elsewhere. It’s a good investment for those interested in supporting local businesses and learning about Dutch brewing culture.

This experience is perfect for beer enthusiasts, cultural explorers, and local craft supporters. It’s ideal for those who appreciate a relaxed, intimate atmosphere and want to discover authentic Dutch brews. If you’re traveling with friends or a partner, it’s a fun, casual activity that also offers plenty of opportunities for conversation and learning.
Please note that this tour isn’t suitable for children under 18 or travelers with mobility impairments, as it involves moving around the brewery.

“Het was niet zo massaal, dus persoonlijk. Die jongen van de rondleiding deed dat vol passie , vrolijke positieve uitstraling en nam uitgebreid de t…”

How long does the tour last?
The tour is approximately 1 hour, including the guided walk and tasting. It’s a quick but comprehensive peek into the brewery’s craft.
Do I need to book in advance?
Yes, it’s best to reserve your spot ahead of time, especially during busy seasons, to secure availability.
Is the tour suitable for children?
No, this experience is intended for guests 18 and older, given the beer tasting component.
Can I visit if I have mobility issues?
The activity is wheelchair accessible, but some aspects of the brewery might be challenging for those with significant mobility impairments.
What’s included in the price?
The fee covers the guided brewery tour, tasting of four craft beers, bitterballen, nuts, and water.
Are there vegetarian or special dietary options?
The tour description doesn’t specify any dietary accommodations, so it’s best to inquire beforehand if you have specific needs.
What is the beer tasting like?
You’ll sample four different beers, each with its own flavor profile, allowing you to appreciate the range of HOOP’s craft brewing.
How close is the brewery to Zaanse Schans?
Located just a short distance away in Oud-Zaandijk, it’s an easy addition to any day exploring the windmills and traditional Dutch village.
This Brouwerij HOOP Tour and Tasting offers a genuinely enjoyable look into Dutch brewing traditions, paired with a friendly, engaging atmosphere. Its combination of a guided tour, authentic local beers, and tasty snacks makes it a worthwhile stop if you want to add some flavor to your Zaanse Schans visit. The passionate guides and high-quality brews make it clear that this is more than just a tourist trap—it’s a celebration of local craftsmanship.
For travelers who love discovering stories behind their drinks, support small businesses, or simply enjoy a relaxed, social activity, this experience hits the right notes. It provides a meaningful way to connect with Dutch culture through beer, without feeling rushed or commercialized. Be sure to book in advance, arrive prepared, and enjoy a taste of North Holland’s brewing passion.
In summary, this tour is best suited for adults who appreciate well-crafted beers, want an authentic experience near Zaanse Schans, and enjoy engaging guides. It’s a cost-effective, memorable addition to any Dutch adventure—perfect for those looking to savor local flavors and learn the story behind every pour.