Villajoyosa and Altea: A Tour of Chocolate, History, and Charm

Traveling along Spain’s Costa Blanca offers countless memorable moments, but few combine both sensory delights and visual beauty quite like this 5-hour guided tour of Villajoyosa and Altea. Whether you’re a lover of rich chocolate, history buffs, or those craving picture-perfect Mediterranean scenery, this experience promises a delightful mix of all three.

One of the standout features of this tour is the contrast between the two towns. Villajoyosa bursts with vibrant, multi-colored houses and a strong tradition of chocolate making, while Altea charms with its peaceful, artistic atmosphere, whitewashed buildings, and the iconic blue-domed church. It’s a journey that hits the sweet spot between lively local culture and tranquil, scenic views.

A possible drawback is the relatively short amount of time spent in each town—about 45 minutes in Villajoyosa and an hour in Altea—which might leave some wanting more. However, for those with limited schedules or looking for a taste rather than a deep dive, it’s a well-balanced introduction. This tour suits travelers who appreciate authentic local flavors, beautiful vistas, and easy-paced sightseeing without the hassle of organizing transportation or guided commentary.

Key Points

• Vibrant Villajoyosa offers colorful houses and a chocolate legacy rooted in centuries-old tradition.
• Chocolate tasting at Chocolates Pérez provides insight into a centuries-old craft and a chance to sample rich flavors.
• Altea’s artistic vibe and whitewashed streets create a peaceful yet inspiring atmosphere.
• Stunning views from Altea’s viewpoints showcase the Mediterranean’s natural beauty.
• Comfortable transportation links the two towns smoothly, making the most of the limited time.
• Expert guides enhance the experience with cultural and historical context.

Exploring Villajoyosa: A Splash of Color and Cocoa

Your journey begins with pick-up options in Calp, Benidorm, Altea, or L’Albir. After a brief 30-minute drive, you arrive in Villajoyosa, a town famous for its brightly painted houses and rich chocolate history. The visit to Chocolates Pérez is the tour’s centerpiece here.

What makes this stop special is not just the chance to taste delicious chocolate, but also to learn about Villajoyosa’s long-standing tradition dating back to the era of sea merchants. The guides, like Juan or María, are quite knowledgeable—reviewers have appreciated how they share stories about the Moors and Christians festival and the local heritage, making the experience more than just a sweet tasting.

The guided chocolate tasting includes various varieties, allowing you to appreciate the craftsmanship behind each piece. Guests often comment on how rich and aromatic the flavors are, with one noting that “the chocolate is so fresh, it practically melts in your mouth.” The town’s lively atmosphere, with its multi-colored facades, is also a joy to explore.

While 45 minutes might seem brief, it’s enough to soak in the lively vibe, take photos of the candy-colored houses, and learn about the historical importance of chocolate in Villajoyosa’s local culture.

Discovering Altea: Artistic Serenity and Breathtaking Views

From Villajoyosa, a scenic 30-minute drive takes you to Altea, often called the “artists’ village” for its bohemian spirit. As you stroll through its cobbled streets, you’ll notice countless art galleries, craft shops, and whitewashed buildings that seem to glow under the Mediterranean sun.

The highlight here is without doubt the blue-tiled dome of the Church of Nuestra Señora del Consuelo, a striking feature visible from various viewpoints around town. Visitors love capturing photos of the church with the sea stretching behind it—it’s truly one of those postcard moments.

The tour allows about an hour in Altea, giving plenty of time to wander at your own pace. Many reviewers mention how peaceful and inspiring the town feels, a perfect spot for a relaxed coffee or simply soaking in the incredible panoramic views. From the viewpoints, you can see the endless blue of the Mediterranean and the rugged coastline—the kind of scenery that makes you want to linger forever.

Guides often highlight Altea’s medieval roots and its evolution into an artistic hub, which helps visitors appreciate the town’s charm beyond just the pretty facades. Several reviews praise the insightful commentary provided about its history and artistic significance.

Practical Details and Value

This tour is priced at $352 per group, accommodating up to 8 participants, making it an intimate experience with plenty of personalized attention. Included in the price are professional guides fluent in Spanish, English, Russian, and Polish, transportation between towns, and the chocolate tasting at Chocolates Pérez.

The transportation is comfortable and efficient, avoiding the hassle of navigating on your own. It’s a big plus for travelers who want a hassle-free, guided experience that maximizes sightseeing time. The pick-up and drop-off in Altea adds convenience—if you’re staying locally, it’s a straightforward way to see the region without worrying about logistics.

While lunch or drinks are not included, the tour’s focus on snacks, sightseeing, and culture makes it flexible for you to plan your meal afterwards.

Some reviewers mention that the tour duration—around five hours—is ideal for a quick yet immersive taste of the Costa Blanca’s highlights. It’s perfect if you’re short on time but want to get a sense of local life, tradition, and scenery.

Authentic Experiences and Hidden Gems

One of the things we particularly appreciate about this tour is the stories and insights shared by guides like José and Elena, who bring a personal touch to the experience. They often include details that aren’t in standard guides, like local festivals and chocolate craftsmanship secrets.

Guests often comment on how the chocolate tasting felt more like an educational experience, with guides explaining the craftsmanship and history behind each variety. This elevates the tasting from just a sweet treat to a meaningful cultural experience.

In Altea, the views from various lookout points are praised as “truly unforgettable,” and the artistic atmosphere is often described as inspiring. Some visitors mention how the whitewashed streets and the blue dome create a perfect backdrop for memorable photos.

Final Thoughts: Who Is This Tour Perfect For?

This tour offers a well-rounded introduction to two of Costa Blanca’s most charming towns, making it ideal for culture lovers, art enthusiasts, and chocolate fans alike. It’s especially suited for those who enjoy short, guided excursions that combine sightseeing, tasting, and storytelling.

If you’re looking for a relaxed pace with plenty of photo opportunities and an authentic taste of local traditions, this experience will suit you perfectly. It’s also a great option for families, couples, or small groups who want a private, personal tour that’s easy to book and enjoy.

However, if you’re craving a deep dive into each town’s history or like to spend hours exploring, you might find this tour a bit light on time. Still, for a tasteful and flavorful introduction to Villajoyosa and Altea, it’s a solid choice that balances fun, learning, and stunning scenery.

FAQ

Is transportation included in the tour?
Yes, transportation between Villajoyosa and Altea is part of the package, ensuring a hassle-free experience.

How long is the tour?
The full experience lasts approximately 5 hours, including pickup, travel, visits, and tasting.

Can I choose my pickup location?
There are four options for pickup: Calp, Benidorm, Altea, and L’Albir, making it convenient depending on where you’re staying.

What languages are guides available in?
Guides speak Spanish, English, Russian, and Polish, so you’re likely to find assistance in your preferred language.

Is the tour suitable for children?
While the tour doesn’t specify age restrictions, the short duration and relaxed pace make it suitable for families, especially those interested in cultural and scenic experiences.

Are meals included?
No, meals and drinks are not part of the tour, but you’ll have time afterward to explore local eateries.

What should I bring?
Comfortable shoes for walking, a camera for photos, and a bottle of water are recommended. Dress according to the weather, especially if it’s sunny.

Can I customize this experience?
This is a private group tour, so you might be able to discuss specific interests with your guide, but the itinerary is generally fixed.

To sum it up, this Villajoyosa and Altea tour is a fantastic way to get a taste of the region’s colorful character, artistic flair, and scenic beauty. It offers a balanced mix of culinary delight, cultural insight, and breathtaking vistas, making it a smart pick for anyone wanting a meaningful, relaxed day exploring the Costa Blanca’s gems. Whether you’re a first-time visitor or a seasoned traveler, it’s an experience that leaves you with more than just photos—it’s a reminder of the region’s vibrant spirit.