Reykjavík: Multi-Sensory Art Installation Chromo Sapiens

Experiencing Chromo Sapiens in Reykjavík offers something truly different from the usual sightseeing. This large-scale, multi-sensory art installation transforms visitors into the art itself—literally turning you from a Homo sapiens into a Chromo Sapiens through a colorful, textured journey. Set in the historic Höfuðstöðin building, this immersive experience combines visual art, soundscapes, and tactile sensations in a way that feels both playful and profound.

What makes this experience standout is its focus on sensory exploration—it’s about feeling, seeing, and hearing in ways you seldom do in traditional museums or galleries. Plus, the inclusion of a free coffee or soft drink adds a relaxing touch after the journey. However, it’s worth noting that at just $22 per person, it’s a relatively short, one-hour activity, so it’s best suited for those looking for a quick, impactful cultural fix rather than an all-day adventure.

This tour would be perfect for travelers curious about contemporary Icelandic art, those seeking a break from more conventional attractions, or anyone who loves interactive, multi-sensory environments. If you’re ready to lose track of time in a burst of color and sound, Chromo Sapiens might just be your new favorite Reykjavík activity.

Key Points

• Unique multisensory experience blending visual art, sound, and tactile sensations.
• Accessible and flexible—no need for specific time slots, walk-ins accepted daily.
• Affordable price point offering good value for a one-hour interactive art journey.
• Located in a historic building with a fascinating past as an army barracks and potato nursery.
• Includes a complimentary drink, making it a relaxed, social experience.
• Suitable for most visitors, including wheelchair users and English or Icelandic speakers.

What Is Chromo Sapiens?

Chromo Sapiens is an art installation created by Icelandic artist Shoplifter, aka Hrafnhildur Arnardóttir. It debuted at the Venice Biennale in 2019 to widespread acclaim and now resides in Reykjavík at Höfuðstöðin. The piece consists of three caves made from synthetic hair extensions—a signature material of the artist—forming a vibrant, textured environment. Visitors enter these caves and are surrounded by a symphony of sounds from Icelandic band HAM, enhancing the immersive quality.

The concept is quite straightforward: enter as a Homo sapiens, and after about an hour of exploring the sensory-rich environment, you emerge as a Chromo Sapiens. This transformation isn’t just figurative; the experience encourages participants to explore their inner landscapes through the stimulation of sight, sound, and touch. The idea is to lose all sense of time and space, leaving behind your usual perceptions.

The Setting: Höfuðstöðin

Höfuðstöðin adds a layer of authenticity to the experience. Originally used as army barracks during WWII, the building was repurposed into potato nurseries before becoming an art hub. Opened in 2022, it now combines history with modern creativity. Besides the installation, the venue features a gift shop, a café with outdoor seating, and an event space—so you can make a day of it if you wish.

The location’s history adds a fascinating dimension, turning your visit into more than just a visual feast. It’s a reminder of Reykjavík’s layered past and its vibrant contemporary art scene.

What To Expect During the Tour

The experience begins as soon as you step into Höfuðstöðin’s main entrance. There’s no need for reservations—walk-ins are welcome daily, making it easy to fit into your schedule. Once inside, you’re guided into the first cave, where the environment is alive with color, texture, and sound. Each of the three caves offers a different sensory palette, all crafted from Shoplifter’s signature synthetic hair extensions, which shimmer and sway as you move.

In each cave, you are enveloped by carefully curated soundscapes performed by HAM, Iceland’s renowned band. The music heightens the immersive feeling, blurring the boundaries between art and reality. Visitors often mention how quickly the hour flies by, as you become absorbed in exploring textures—some soft, some prickly—and allowing the sound to guide your emotions.

The highlight is the feeling of transformation. One reviewer noted: “Such a unique experience! Really enjoyed it and the free drink token was a nice touch.” The free beverage, either coffee or soft drink, offers a perfect pause to reflect on the sensory journey and unwind.

The Sensory Journey in Detail

Entering as Homo sapiens means you start as a typical visitor, but the environment invites you to shed some of your usual perceptions. The caves are designed to stimulate all your senses—visuals are vibrant and constantly shifting, textures range from silky to coarse, and soundscapes create an almost trance-like atmosphere. The synthetic hair, a symbol of Icelandic innovation and creativity, adds an organic tactile element that can be both soothing and invigorating.

The caves’ construction allows for varied interaction—some visitors feel compelled to run their hands through the fibers, while others prefer to stand quietly, absorbing the environment. The ambient sound from HAM complements the visuals perfectly, reinforcing a dream-like state. It’s a playful, yet introspective experience that encourages exploration of your internal landscape.

One visitor described it as: “Really enjoyed it and the free drink token was a nice touch.” This highlights how the experience is designed to be fun and accessible, with small thoughtful additions like the beverage to enhance the visit.

Is It Worth the Price?

At $22, the ticket offers solid value for an hour of innovative, sensory-rich art. Compared with other Reykjavík attractions, this experience isn’t about historical artifacts or traditional exhibits; instead, it’s about feeling, perceiving, and transforming. For those interested in contemporary art or seeking a break from more conventional sightseeing, it’s a worthwhile addition.

The fact that it’s located in a historic building adds to the experience’s charm. Plus, the inclusion of a free drink makes it feel like a relaxed, social activity rather than a formal museum visit.

Who Will Enjoy This?

This experience appeals most to travelers who love interactive, contemporary art environments. It’s especially suitable for those interested in sensory exploration, modern Icelandic creativity, or looking for a fun, short activity. The setting is wheelchair accessible, and no special attire or preparation is needed, making it open to most visitors.

If you’re traveling with kids or larger groups, note that the environment can be quite immersive and visually stimulating, so consider their comfort levels. Also, since it’s a one-hour experience, it fits well into a day full of sightseeing or as a recovery activity after a busy day.

Final Thoughts

Chromo Sapiens offers a refreshing take on art and cultural experiences. It’s not your typical museum visit; instead, it’s a playful, sensory adventure that encourages you to step outside your usual perceptions. For those curious about the intersection of art, sound, and tactile sensations, it’s a memorable way to spend an hour in Reykjavík.

The experience’s affordability, accessibility, and engaging environment make it an excellent choice for curious travelers seeking something distinct. The blend of visual vibrancy, immersive sound, and tactile richness creates a feeling of transformation that lingers even after you leave.

While it’s not a lengthy or deeply educational tour, the rapid pace and sensory focus make it ideal for a quick cultural fix or a fun break in your sightseeing schedule. If you’re open to experiencing art in a new, playful way, Chromo Sapiens is well worth checking out.

FAQ

What is included in the ticket?
Your ticket grants you entry to the Chromo Sapiens installation and a choice of either coffee or a soft drink, perfect for relaxing after the sensory adventure.

Can I visit without a reservation?
Yes. The experience is open every day and does not require pre-booking, so walk-ins are accepted, making it easy to fit into your day.

Is it suitable for wheelchair users?
Yes, the installation is wheelchair accessible, allowing most visitors to enjoy the environment comfortably.

How long does the experience last?
The experience lasts approximately 1 hour from the first activation, providing a compact yet immersive artistic journey.

What language is the tour conducted in?
The experience and staff are available in both English and Icelandic, ensuring clear communication.

Is there a dress code or special preparation needed?
No special attire is necessary. Just come comfortable and ready to explore textures and sounds.

What makes this experience stand out?
Its focus on multi-sensory engagement, the use of synthetic hair as a medium, and the immersive soundscapes from HAM create a unique, playful environment for self-exploration.

Would this experience suit children or families?
While it's accessible and engaging, the intense sensory environment might be overwhelming for some children. Families should consider their children’s comfort with vibrant visuals and sound before visiting.

Overall, Chromo Sapiens is a wonderful, budget-friendly way to engage with contemporary Icelandic art while enjoying a sensory adventure that leaves a lasting impression. Perfect for those curious about new ways of experiencing art, or anyone looking for a fun, quick activity in Reykjavík—don’t miss it!