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Discover Santorini's stunning caldera villages, enjoy exclusive wine tastings in a cave, and relax on iconic beaches with this private land tour.
Exploring Santorini: A Private Land Tour with Wine Tasting in the Cyclades
Santorini, with its iconic caldera views, colorful villages, and volcanic beaches, remains one of Greece’s most captivating destinations. This private land tour offers a balanced mix of sightseeing, wine tasting, and beach relaxation, all tailored to give you an authentic and personalized experience. While it’s not an extensive excursion, it packs enough highlights to make your day memorable without feeling rushed.
One of the things we love here is how flexible and private the experience feels — your own guide, your own schedule, and a chance to savor the island’s best without the crowds. That said, since it’s a 5-hour tour with a lot packed in, some travelers might find the timing tight, especially if they want more time at beaches or extra photo stops. Overall, it’s ideal for those who want a guided, relaxed glimpse of Santorini’s top sights with a delicious wine twist. It’s particularly suited for couples, honeymooners, or small groups wanting a personalized touch.
Starting from Thera, the tour kicks off with a convenient pickup. You’re likely to be driven around the island in a private vehicle, which means your experience begins with the anticipation of scenic drives and panoramic views. Since most hotels are located in narrow alleys, the guide will advise on the closest accessible pickup point, making the process smooth and hassle-free.
Visiting Oia is the highlight for many travelers. This postcard-perfect village offers iconic blue-domed churches, narrow winding streets, and stunning views of the caldera. The guide takes you on a guided walk, sharing insights about the history of Kastro House and the village’s charming architecture. Expect plenty of photo opportunities — many reviews emphasize how the views in Oia are truly breathtaking.
Next, the tour heads to Imerovigli, known for its high vantage point and the famous Skaros Rock. The walk here is scenic, with sweeping caldera views, and offers a quieter alternative to the busy Oia. The guide will point out key landmarks, and you’ll get some free time to soak in the scenery or snap more photos.
Firostefani follows — a smaller village but equally picturesque, with its distinctive blue-domed churches. Here, you’ll stop for a photo session and a short guided tour, perfect for those wanting a quick but stunning stop for images and insights.
The highlight of the tour, for many, is the visit to the Koutsogiannopoulos Wine Museum. Located in a natural cave, this underground labyrinth extends about 300 meters, offering a fascinating glimpse into Santorini’s wine tradition. The guided tasting includes four special wines: Assyrtiko (white), Orange Wine (white), Ambelones (red), and Kamaritis (dessert red). Reviewers mention that the cave setting adds a memorable, almost mystical vibe to the tasting and that the wines are of high quality.
Wine tasting is not just about sampling; it’s about understanding the island’s unique viticulture — the volcanic soil, the tradition, and the craftsmanship. The guide provides background on each wine, making this a rich educational experience for wine lovers or the curious.
Following the wine experience, you’ll head to Red Beach, famous for its vivid red cliffs and volcanic sand. The stop is mainly for photos and a chance to admire the striking landscape. While not a long stay, many travelers find the scenery worth the visit, and some mention it’s a fun photo op.
Finally, you’ll visit Perissa Black Sand Beach, where you get some free time to relax, stroll, and possibly enjoy a meal or a swim. The beach is expansive and offers a genuinely volcanic feel, contrasting beautifully with the white villages earlier in the day.
The return to Thera marks the end of your 5-hour adventure. The tour’s duration is designed to give a good overview without overloading your day, but some reviews suggest that the timing at beaches can be brief, especially during busy seasons.
For more Santorini culinary adventures, you might enjoy these food and drink experiences
Personalized Experience: Being a private tour, it offers the flexibility to customize stops or spend more time at places that interest you. The guide, with local insights, often enhances the experience with personal stories and tips.
Authentic Wine Tasting: The cave setting at the Koutsogiannopoulos Wine Museum is a unique feature. The opportunity to taste a variety of local wines while exploring underground makes it more than just a tasting — it’s an immersive experience.
Stunning Views & Photo Opportunities: Each village and beach offers postcard-worthy scenery. From the iconic blue domes of Oia to the fiery cliffs of Red Beach, the visuals are memorable.
Convenient Logistics: Pickup and drop-off are included across the island, making logistics straightforward, especially for those unfamiliar with local transportation. The flexibility to choose your pickup location adds a layer of comfort.
While the tour is well-rounded, some guests have noted that the timing at beaches is relatively short, which might be limiting if you’re eager to swim or relax for longer. The tour is designed to keep a balance between sightseeing and relaxation, but during peak hours or busy seasons, delays might shorten your beach time.
Also, lunch isn’t included, so you may want to bring snacks or plan to eat after the tour. The focus is on sightseeing and wine tasting, so those seeking a full culinary experience may need to arrange their own meal.
Since the tour is not suitable for people with mobility impairments, it’s best suited for those comfortable with walking on uneven paths and hills, especially in villages and at the caves.
Given the inclusion of private transportation, a knowledgeable local guide, a unique wine tasting experience, and visits to top caldera villages, this tour offers good value for travelers looking for an intimate, insightful day. The personalized nature means fewer crowds and a tailored experience, which many find worth the price, especially when compared to larger group tours.
This experience suits travelers who prefer a personalized, flexible approach to exploring Santorini. It’s perfect for couples, honeymooners, or small groups wanting to avoid large crowds and enjoy a more intimate look at the island’s stunning villages and volcanic landscapes. Wine enthusiasts will appreciate the cave tasting, and those looking for a relaxed day with plenty of beautiful scenery will find it ideal.
Wine enthusiasts might appreciate these other Santorini tasting experiences
This private tour of Santorini offers a well-curated blend of scenic villages, flavorful wine tasting, and beach relaxation — all tailored to your pace. The guide’s local knowledge adds depth to each stop, turning sightseeing into an educational and enjoyable experience. While the timing at beaches might be brief, the stunning vistas and the cave wine tasting make this a memorable slice of Santorini life.
If you’re after a personalized, flexible way to discover some of the most photogenic spots on the island without the hassle of self-driving or crowded buses, this tour hits the right notes. It’s especially suited for those seeking a balance of sightseeing, culture, and relaxation in a private setting.

Is pickup included in this tour?
Yes, pickup and drop-off are included across the island and can be customized. Most guests are picked up from their hotel or a nearby accessible point.
How long is the tour?
The tour lasts approximately 5 hours, with a flexible starting time depending on availability.
What is included in the tour price?
The tour includes private transportation, an experienced local guide, wine tasting at the cave, a bottle of water, and all taxes and VAT.
Are meals included?
No, meals are not included, so plan to bring snacks or eat after the tour.
Can I customize the stops or itinerary?
Since it’s a private tour, there’s room for customization based on your interests and timing.
Is this tour suitable for children or people with mobility issues?
It’s not suitable for those with mobility impairments, and children’s age limits aren’t specified, so check with the provider if needed.
What should I bring?
Comfortable shoes are recommended, especially for walking through villages and uneven terrain.
Will I have enough time at the beaches?
You’ll have some free time to relax at Red Beach and Black Sand Beach, but the duration may be limited depending on traffic and delays.
How is the wine tasting experience?
The cave setting enhances the tasting experience, with four carefully selected local wines, making it both educational and enjoyable.
Exploring Santorini through this private land tour promises a blend of scenic beauty, cultural insights, and relaxed beach moments. Whether it’s your first visit or a repeat trip, this tailored experience helps you make the most of your time on this enchanting island.