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Discover Madeira’s east coast in comfort with this eco-friendly, small-group tour featuring Pico Arieiro, Santana, São Lourenço, and stunning viewpoints.
Our review explores a popular full-day tour of Madeira’s stunning eastern side, offered by Madeira Electric Tours. If you’re tired of noisy, polluting vehicles and want a truly eco-conscious way to see the island’s highlights, this experience might just be perfect. The tour promises small-group intimacy, expert guiding, and a focus on sustainability — all for $73 per person.
What we love most about this experience is how seamlessly it combines breathtaking scenery with a responsible approach to tourism. The electric vehicles are notably comfortable and quiet, allowing you to fully appreciate the views without engine noise. A potential downside is that the trip, while comprehensive, involves some walking and outdoor exposure, so it’s better suited for those comfortable with uneven terrain and weather variations. This tour is ideal for travelers who value authentic, relaxed exploration with a personal touch.

When considering a trip around Madeira’s east side, many travelers are drawn to the idea of scenic drives, charming villages, and spectacular viewpoints. This tour hits all those marks, but it elevates the experience by choosing electric vehicles — a clear nod to sustainability and comfort. Let’s unpack what makes this journey stand out.
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Starting from Funchal, the tour’s first notable feature is the use of electric Mercedes vans. As several reviews pointed out, riding in these vehicles isn’t just eco-friendly but also comfortably quiet, allowing you to enjoy the stunning surroundings without engine noise intruding. The small group size (up to 7 people) means more personalized attention and the chance to ask questions or express your interests — an advantage over larger, more generic tours.
The journey begins with a drive up to Pico do Arieiro, standing at 1,818 meters. The ascent is an adventure in itself, twisting through lush vegetation and dramatic cliffs. Once at the top, you’ll be greeted by breathtaking panoramic views that are often described as “spectacular” or “unforgettable” by previous travelers. Many mentioned that the photos taken here don’t do justice to the sweeping vistas.
A break and photo stop allow for soaking in the crisp mountain air. This spot is ideal for those who love dramatic landscapes and want to start their day with a sense of scale that only high mountains can provide.
Descending from the heights, you’ll arrive at Ribeiro Frio, a tiny village famed for its lush Laurissilva forest. Here, the tour offers a leisurely levada walk, which is a gentle way to explore Madeira’s famous Green Heart. Expect to see a variety of bird species, with reviewers noting the presence of the firecrest and chaffinch. The walk provides a peaceful break and a chance to appreciate the island’s rich flora.
Many travelers commented on how this narrow, green corridor feels like entering a different world — cool, shaded, and alive with bird calls. It’s a relaxing contrast to the mountain views.
Next up is Santana, renowned for its triangular, thatched-roof houses — a symbol of Madeira’s rural past. Here, the tour incorporates a lunch break, giving you time to taste local cuisine. Many guests highlighted the quality of the food, praising the regional flavors and the friendly atmosphere.
Santana isn’t just about the houses — it’s about experiencing authentic Madeira life. Reviewers appreciated the opportunity to see and photograph these iconic homes, which are often described as “storybook cute.”
The Miradouro Guindaste viewpoint offers a glass and steel balcony that seems to hover above the Atlantic. Standing on this “floating” platform, you’ll feel like you’re truly weightless above the ocean’s cliffs — a favorite stop for many. The views here are frequently described as “stunning,” and some reviewers mentioned taking numerous photos to capture the moment.
This viewpoint is not just a photo op; it’s a moment of awe, with clear views stretching for miles along the rugged coast.
The final major stop is the Ponta de São Lourenço, a rugged peninsula characterized by dramatic cliffs and a unique, windswept landscape. You’re likely to love the contrast of the arid, rocky terrain and the blue ocean. Reviewers praised the variety of scenery, from the vibrant flora to the powerful ocean views.
This area truly highlights Madeira’s wild side, and it’s a fitting conclusion to a day packed with diverse landscapes.
One reviewer summed up the experience as “a day full of variety,” with the guide’s flexibility and enthusiasm making it special. They appreciated that the guide tailored the stops and avoided crowded routes, allowing a more intimate connection with the island.
Another shared, “Roberto is a fantastic guide,” emphasizing his knowledge of the island’s flora, fauna, and hidden gems. Many reviewers noted that the guides are personable, passionate, and eager to share their love for Madeira.
The tour lasts about 7 hours, with pick-up and drop-off included within Funchal. It’s designed for small groups, which means more comfort and less bus noise — ideal for relaxed sightseeing. The tour includes a professional driver/guide, insurance, and a first-aid kit.
travelers should bring comfortable shoes, warm clothing, sunscreen, sunglasses, and a charged smartphone. The tour isn’t suitable for children under 3, wheelchair users, or those afraid of heights, given some of the viewpoints’ nature.
While lunch is included in the itinerary, the cost of meals is not, so bringing some cash or a credit card for additional snacks or drinks is wise.
At $73 per person, this experience offers excellent value considering the comprehensive itinerary, small-group intimacy, and eco-friendly approach. Many reviewers highlighted the high quality of guiding, the comfort of the electric transport, and the variety of stops as major pluses. Plus, supporting sustainable tourism aligns with the growing desire for responsible travel.
This tour suits those who want a relaxed, insider’s view of Madeira’s east coast without the noise and pollution of traditional vehicles. It’s perfect for nature lovers, photographers, and those eager to learn about Madeira’s flora and fauna. The small group format and flexible stops make it ideal for curious travelers seeking a more personalized experience.
It’s also well-suited for travelers who appreciate comfort and environmental responsibility, and those who want to avoid large, crowded tours. If you’re afraid of heights or have mobility issues, some stops may not be suitable, but overall, it’s a gentle, scenic exploration.

This Madeira electric tour offers a thoughtful, eco-friendly way to see the island’s east side. The mix of spectacular viewpoints, lush forests, and charming villages ensures a well-rounded experience. The guides’ knowledge, combined with the comfort of the electric vehicle and small-group setting, makes for an engaging, memorable day.
It’s a choice that balances value, comfort, and sustainability, making it ideal for travelers who want to explore responsibly while enjoying Madeira’s natural beauty. Whether you’re a solo traveler, a couple, or a small family, if you love scenic drives, authentic encounters, and supporting green tourism, this tour will check many boxes.

Is the tour suitable for people with mobility issues?
Most stops involve walking over uneven terrain or at viewpoints that may be challenging for some mobility-impaired travelers. It’s best suited for those comfortable with outdoor walking.
What should I bring on the tour?
Comfortable shoes, warm clothing, sunscreen, sunglasses, a fully charged smartphone, personal medication, and cash or cards for additional purchases.
Are meals included?
Lunch in Santana is included, but additional food, snacks, or drinks are not. You might want to bring some cash or a card for extra treats.
What kind of vehicles are used?
The tour uses electric Mercedes vans, which are quiet, eco-friendly, and provide a comfortable ride with ample space.
How long is the tour?
The entire experience lasts approximately 7 hours, including stops, sightseeing, and free time.
Can I cancel if my plans change?
Yes, cancellations are free if made at least 24 hours in advance, providing flexibility for your planning.
Is this tour available in multiple languages?
Yes, the tour guide speaks English, Italian, French, Dutch, and Portuguese, ensuring a broad range of travelers can enjoy the experience.
This detailed, balanced review highlights how this tour offers a special way to see Madeira’s east coast — combining stunning scenery, local culture, and environmental responsibility for a truly memorable day.