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Discover Madeira’s stunning landscapes on an open roof Jeep tour, sample local wines, and enjoy insider stories with friendly guides for a memorable day.

This Madeira tour promises an engaging mix of adventure, panoramic views, and local flavors. It’s designed for those who want to see the best of the island in a fun, relaxed way, riding in a vintage-style Jeep that adds a nostalgic touch. The tour combines scenic drives through mountains and valleys, visits to charming villages, and a tasting of Madeira’s renowned wines—all wrapped up in a roughly six-hour experience.
One of the things we particularly like about this tour is the personalized approach. With guides like Ricardo and Andre, the experience feels more like exploring with a knowledgeable friend than participating in a generic group activity. Plus, the inclusion of a classic Jeep makes the ride itself a highlight — it’s not every day you get to cruise around Madeira’s rugged roads in a vintage vehicle.
However, a possible consideration is the bumpy off-road sections, which might not be suitable for travelers with certain health conditions or those seeking a very smooth ride. Also, since the tour goes rain or shine, it’s best to be prepared for varying weather, especially given Madeira’s unpredictable mountain climate.
This experience suits adventurous spirits, wine lovers, and anyone interested in a more authentic, off-the-beaten-path look at Madeira. If you’re after a fun day that blends history, nature, and local culture, this tour hits the sweet spot.

Wine enthusiasts might appreciate these other Madeira tasting experiences

Starting in Funchal, the tour kicks off with a friendly introduction and overview of what’s planned. The vehicle—a vintage Jeep—immediately sets a fun and relaxed tone, promising an adventure rather than a typical sightseeing bus. The small group size (limited to 7) ensures more interaction, which many reviews highlight as a major plus.
The tour is designed to be flexible; guides like Ricardo and Andre are praised for their enthusiasm and ability to tailor the experience. As Ricardo’s review shows, having a guide who is passionate, well-informed, and attentive to guest preferences makes a huge difference. He’s also noted for sharing interesting local facts and stories throughout the day, making the sights come alive.
The first stop is the charming fishing village of Camara de Lobos. This picturesque spot is famous for its colorful boats and traditional vibe. Guests appreciate the chance to wander around, take photos, and soak in the atmosphere. One reviewer mentioned how Ricardo’s insights about the village enriched the visit, especially when he explained its significance and local traditions.
Next, the Jeep heads toward the renowned Nun’s Valley (Curral das Freiras), a striking mountain basin surrounded by soaring cliffs. The view here is breathtaking, and it’s a favorite for many, as multiple reviewers noted. Andre, in particular, shared heartfelt stories of growing up in Madeira, adding a personal touch to the visit.
The tour then stops at Jardim da Serra, where you’ll get more stunning views of the mountains and lush landscape. The off-road drive to these vantage points is a highlight, with some reviews describing it as “bumpy but fun” — a true off-road experience. Guests say these sections offer a real sense of adventure and a chance to see Madeira’s rugged terrain up close.
For more Madeira culinary adventures, you might enjoy these food and drink experiences
One of the tour’s major attractions is the Madeira wine tasting. The visit includes tasting different types of Madeira wine—sweet, dry, and medium dry—allowing guests to appreciate the island’s most famous export. Reviewers rave about the quality and variety of the wines, with one stating it was “an excellent opportunity to taste Madeira’s best.” Guides ensure everyone gets a chance to sample and learn about the wine-making process, making it both educational and delicious.
The trip culminates at Cabo Girao, one of the highest glass platforms in the world, perched at 683 meters above sea level. The views from here are hard to beat, offering a vertiginous perspective of the coast and ocean below. Multiple reviews emphasize how awe-inspiring the scenery is, and guides often share local stories or historical context about the cliff and its construction.
Throughout the day, the Jeep navigates narrow, winding, and bumpy off-road trails. It’s an element that many guests find exhilarating. One reviewer humorously notes, “Having a traditional poncha at the bar after the bumpy ride felt like the perfect reward.” Just be prepared for some jostling — it’s part of the fun, not a flaw.
After a full day of exploring, tasting, and sightseeing, the tour concludes with a comfortable drop-off back at your accommodation, typically around six hours after pickup. The overall value comes from the combination of scenery, local insights, wine tastings, and the fun of riding in a classic Jeep—all for $83 per person, which many see as a good deal considering the personalized experience and variety of sights.

Price: At $83 per person, this tour offers a solid value considering the inclusions and small group size. The personalized guide, wine tastings, and scenic stops justify the cost for many travelers.
Duration: Six hours, including pickup and drop-off, makes it manageable for a day without feeling rushed. Perfect for fitting into a broader Madeira itinerary.
Group Size: Small groups (up to 7 participants) create a more intimate, flexible atmosphere, allowing guides to address individual interests.
Transportation: The vintage Jeep adds charm but also means bumpy sections—best for travelers comfortable with off-road driving.
Weather: The tour runs rain or shine, so bring a rain jacket or umbrella if the forecast calls for rain. Madeira’s mountain weather can be unpredictable.
What to Bring: Comfortable clothes, good shoes for walking, and a camera for the scenic viewpoints.
Not Suitable For: Young children under 2 or pregnant women, given the off-road nature and potential bumps.

Naara from Belgium captures the essence well: “Ricardo was a passionate and enthusiastic guide, giving lots of information and showing us wonderful things beyond the tourist spots.” Meanwhile, Priti from the UK emphasizes the personalized experience: “Getting a solo tour with Ricardo turned a good day into a fantastic one—the off-road trails and tailored stops made all the difference.”
Several describe the wine tasting as a highlight, noting the chance to sample Madeira’s diverse wines in a relaxed setting. Guides often share their love for Madeira, adding heartfelt stories that deepen the connection to the island.

This Madeira Jeep tour is ideal for travelers who crave a blend of adventure, culture, and scenic beauty. It’s perfect for those who appreciate personable guides and small groups, making the experience feel more like visiting friends than a commercial activity. If you enjoy off-road drives, panoramic vistas, and sampling local wines, you’ll find this tour offers excellent value and authentic experiences.
However, if you’re sensitive to bumpy rides or prefer a more leisurely, smooth experience, you might want to consider other options. It’s also a great choice for travelers who want a flexible, customizable itinerary led by passionate locals.
In short, this tour delivers a memorable snapshot of Madeira’s stunning landscapes, vibrant culture, and delicious wines — all wrapped in a fun, intimate adventure.

Is hotel pickup included?
Yes, the tour includes pickup and drop-off from your accommodation in Funchal, making for easy access.
How long does the tour last?
The entire experience lasts around six hours, including transportation and sightseeing.
What type of vehicle is used?
A vintage-style Classic Jeep, which adds to the fun and nostalgic vibe but also means some bumpy off-road sections.
Are children allowed on this tour?
Not suitable for children under 2 years old, mainly because of the off-road nature and vehicle safety considerations.
Can I customize the tour?
Yes, the guide will go through the plan with you at the start and tailor some stops according to your interests.
Is it rain or shine?
The tour operates rain or shine, so dress accordingly with comfortable clothes and possibly a rain jacket.
What wines are tasted?
You’ll sample Madeira wines that include sweet, dry, and medium dry varieties, providing a well-rounded tasting experience.
This experience offers a balanced mix of adventure, culture, and scenic beauty, all delivered by passionate guides in a small-group setting. Whether you’re a wine enthusiast, thrill-seeker, or simply eager to see Madeira from a local’s perspective, this tour delivers enjoyable, authentic moments.