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Explore Madeira’s east coast with stunning viewpoints, a scenic cable car ride, traditional houses, and rugged coastal vistas—all in one full-day tour for $89.
If you’re dreaming of Madeira’s spectacular east coast, this Madeira East Coast Paradise tour offers just that—breathtaking views, authentic local culture, and some of the island’s most iconic scenery. For only $89 per person, you get a full eight-hour journey that combines scenic vistas, cultural insights, and a memorable cable car ride, all led by knowledgeable guides who are genuinely passionate about Madeira.
One aspect we really appreciate is how the tour balances nature and culture. You’ll get to experience the Rocha do Navio cable car, which descends into a lush, less crowded valley, and visit the charming Santana houses, giving a glimpse into Madeira’s traditional way of life. The views from Ponta de São Lourenço are truly jaw-dropping, showcasing Madeira’s wild Atlantic coast in all its rugged glory.
A potential consideration is the weather unpredictability—Madeira’s climate can change unexpectedly, sometimes affecting outdoor activities or limiting access to certain viewpoints, like the cable car. Still, the tour’s flexibility and the enthusiasm of guides mean you’ll always find beautiful sights to enjoy, even if plans shift.
This tour is ideal for travelers who want an authentic, scenic, and cultural experience without overextending their budget. Perfect if you’re a nature lover, a photography enthusiast, or simply curious about Madeira’s unique coastal landscapes and traditions.

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The tour begins with a choice of three convenient meeting points in Funchal—either the Funchal Cable Car, Hotel Porto Mare, or Supermercado Mendonça. From there, the journey kicks off in a comfortable electric vehicle, allowing us to settle in and enjoy the scenic ride. The electric van’s eco-friendly aspect is a bonus for environmentally conscious travelers.
Our first stop, Miradouro do Guindaste, offers a spectacular vantage point with panoramic views of Madeira’s coastline. The mini skywalk here is perfect for snapping photos and getting a feel for the island’s dramatic cliffs. We loved how this spot sets the tone for the day—spectacular and slightly wild.
The highlight for many is the Rocha do Navio cable car ride, which takes you down into a UNESCO-protected valley carved into the cliffs. Descent by cable car reveals a lush, green paradise with waterfalls and fewer visitors, making it feel like discovering a secret corner of Madeira. One reviewer mentions, “The cable car ride was a highlight—so peaceful and scenic, away from the crowds.”
On the way to Santana, we stop at Miradouro das Cabanas for another beautiful outlook of Arco de São Jorge. This area offers a glimpse into the island’s volcanic past and the “door to the sea,” as the ruins of São Jorge suggest. The views here are enchanting, and the history lends depth to the experience.
Arriving in Santana, the focus shifts to Madeira’s heritage, with a visit to Sr. Manuel’s house—a preserved example of the island’s traditional architecture. It’s a real window into local life, and guides often share stories about the history and customs surrounding these houses. Lunch options are available here—either at a local restaurant or wandering through the village center to soak up the atmosphere.
Next, we traverse Faial Valley, a lush green corridor away from tourist-heavy spots, offering a peaceful escape. The highlight is Miradouro São Lourenço, at the island’s eastern tip. The landscape here is wild, with towering cliffs and the Atlantic crashing below. Many mention how this part of the tour showcases Madeira’s untamed beauty that’s often missed by more conventional trips.
The Ponta de São Lourenço viewpoint is one of the most dramatic stops. The wild coast, with its jagged cliffs and windswept terrain, provides stunning photo opportunities. Some walkers opt for a short walk along the scenic trail, which offers views of the Atlantic’s raw power.
The tour wraps up with a stop in Machico, known as Madeira’s “birthplace,” where João Gonçalves Zarco and Tristão Vaz Teixeira first arrived in 1419. Here, you’ll enjoy a refreshing Poncha, Madeira’s iconic local drink, tasting the rich flavors and toasting the day’s adventures. Many reviews highlight how relaxing it is to sit back with a Poncha and reflect on the day’s scenery and discoveries.
Finally, the journey back to Funchal includes a comfortable electric ride, with the opportunity to chat about your favorite moments. Guides often recommend local Poncha spots for further visits if you want to keep the good vibes going after the tour.
Beyond the obvious stunning landscapes, it’s the knowledgeable guides that elevate this experience. Tour guides from Heartbeat Madeira are described as passionate and well-informed, sharing stories and insights that add context to each location. The small group size (maximum 8 participants) ensures a more personal experience, often allowing for spontaneous questions and tailored commentary.
The inclusion of the cable car ride at Rocha do Navio is a major plus—it’s not just a transport method but an experience in itself. It offers a peaceful, scenic descent into a part of Madeira that’s usually less crowded. The viewpoints are carefully chosen to maximize photo opportunities, and the stops are timed well to avoid feeling rushed.
At $89, the tour covers transportation, a cable car ride, a small water bottle, a local drink, and a coffee. These inclusions provide real value, especially considering the cost of individual activities in Madeira. The tour’s duration of 8 hours strikes a good balance—it’s long enough to see a lot but not so overwhelming that you feel exhausted.
In terms of logistics, the tour’s flexibility is appreciated, especially since Madeira’s weather can change quickly. The guides are transparent about this, explaining that some activities might be affected. However, even with potential weather-related adjustments, the overall experience remains rewarding.
This experience suits those who want a comprehensive look at Madeira’s east coast without the hassle of organizing each stop individually. It’s perfect for nature lovers eager to see the island’s rugged coast, culture enthusiasts interested in local traditions, and photographers hunting for the perfect shot. The inclusion of local drinks and the relaxed pace make it appealing for travelers seeking both adventure and downtime.
It’s less suitable for very young children or those with mobility issues, given the walking involved and the cable car descent. Since the tour involves outdoor activities and variable weather, it’s best for those comfortable with a bit of unpredictability and prepared with appropriate clothing.
This Madeira East Coast Paradise tour offers a well-rounded experience—combining breathtaking scenic viewpoints, authentic cultural insights, and a unique cable car ride. The guides’ local expertise helps bring each stop to life, making the tour both educational and visually stunning. The value for money is strong, especially considering the diverse sights and experiences packed into a single day.
If you’re looking for a flexible, scenic adventure that highlights Madeira’s rugged coast and traditional architecture, this tour is a fantastic choice. It’s ideal for those who want to see the island’s natural beauty without sacrificing cultural depth or comfort.

To sum it up, this tour offers a fantastic way to experience Madeira’s east coast with a mix of stunning views, cultural stops, and engaging guides. It’s a smart choice for travelers wanting an authentic, well-paced day out, especially if they appreciate scenic landscapes and local traditions without the crowds. Whether you’re a photography buff or simply seeking a memorable day exploring some of Madeira’s most beautiful spots, this tour delivers on both scenery and storytelling.