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Discover the charm of Swiss craftsmanship at Trauffer Erlebniswelt near Brienz, featuring self-guided exhibits, carving, painting, and local dining options.
Planning a trip to Switzerland and looking for a family-friendly, authentic experience that combines Swiss tradition with hands-on fun? The Trauffer Erlebniswelt in Hofstetten bei Brienz offers just that—a delightful peek into the world of the iconic wooden cow, with engaging storytelling, creative activities, and a touch of local craftsmanship. At just $19 per person, this self-guided attraction packs in a good dose of culture and creativity, making it an appealing option for those exploring the Bernese Oberland region.
One of the things we really like about this experience is how it balances educational content with interactive elements. You get a chance to learn about the history of the wooden cow—an enduring symbol of Swiss tradition—while also getting your hands dirty carving or painting your own piece. However, a potential consideration is that some of the activities, like carving or painting a cow, come with additional charges (CHF 15–35), so it’s worth budgeting extra if you want to get fully involved. This tour suits families, craft lovers, or anyone curious about Swiss cultural symbols who appreciates a casual, self-paced outing that won’t break the bank.


The Trauffer Erlebniswelt is a dedicated space celebrating the iconic wooden cow, a symbol deeply linked with Swiss craftsmanship and tradition. Located close to the charming village of Brienz, this attraction offers a self-guided tour that allows visitors to explore at their own pace. The focus here is on understanding how these cows are made—traditionally carved from wood—and why they hold such cultural significance.
The experience begins with digital and analog information points that narrate the history and symbolism behind the wooden cow. Expect to see displays showing the different ways these cows are crafted—from simple painted figures to intricate, detailed carvings. The entire setup is designed to be accessible and engaging, especially for those interested in Swiss craftsmanship or folk art.

As you wander through the Erlebniswelt, you’ll find plenty of visual and tactile displays. The digital screens offer insights into the tradition of wooden cow making, explaining how this craft has been passed down through generations. One reviewer mentioned, “We loved the way the digital displays made the history come alive, making it easy for kids and adults alike to connect with the story.”
The exhibits aren’t overly crowded, which means you can take your time and really absorb the details. For instance, you might learn about the different styles of cows—some painted with bright colors, others carved with intricate patterns—showing the diversity of this Swiss craft.

The highlight for many visitors is the opportunity to create their own wooden cow. For travelers over 12 years old, carving your own figure can be a rewarding experience, though it does come at an extra charge of CHF 35. Younger children and those preferring a less physically demanding activity can opt to paint a cow, with a fee of CHF 15.
Multiple reviews echo that these activities are well-organized and enjoyable. One visitor shared, “My kids loved painting their cows—they couldn’t wait to show everyone back home.” Another mentioned, “The carving was surprisingly satisfying, and it was fun to work on something handmade.”
While these extras are paid separately, they add lasting value, turning a simple visit into a tangible souvenir. Plus, the process is guided by friendly staff (if you choose to pay for assistance), ensuring safety and quality in your craft.

After exploring the Erlebniswelt, you might want to grab a bite. The site offers options like Rosa’s Bistro & Bakery and Restaurant Alfred’s—both serving hearty Swiss fare and light snacks. Visitors have appreciated the friendly service and the chance to relax with a view of the surrounding scenery.
For those extending their day, combining this visit with a trip to the Ballenberg Open-Air Museum makes sense. The museum’s traditional Swiss buildings and demonstrations complement the craft-focused theme, giving you a broader picture of regional culture.

Make sure to pack your camera to capture your creations and the scenic surroundings. Comfortable clothing is recommended, especially if you plan to carve your own wooden cow, as it involves some physical activity.

This self-guided experience in Hofstetten bei Brienz offers a genuine taste of Swiss craftsmanship in a friendly, accessible setting. It’s a budget-friendly activity that combines learning, creativity, and a bit of local culture—all at your own pace. Whether you’re a family with kids, a craft lover, or someone with a curious mind, you’ll find value here, especially if you’re looking for something memorable and authentic without a hefty price tag.
While extra charges for carving and painting activities should be considered, they add a personal touch that many visitors cherish long after their visit. Plus, the combination with nearby attractions like Ballenberg makes it a well-rounded day out.
The Trauffer Erlebniswelt is a charming, educational stop that showcases Swiss tradition while providing fun hands-on opportunities. It’s best suited for those who appreciate cultural craftsmanship, casual outings, and interactive experiences that create lasting souvenirs—whether in the form of a carved cow or a painted masterpiece.

Is the Trauffer Erlebniswelt suitable for children?
Yes, it is very family-friendly. Children can enjoy painting their own cows, and older kids can try carving. The site is wheelchair accessible, making it easy for all children to participate.
How much does it cost to carve or paint a cow?
Painting costs CHF 15, while carving and painting together cost CHF 35. These are paid separately from the basic entrance fee.
Can I visit this experience without booking in advance?
Yes, it’s a self-guided experience with flexible timing. However, checking availability beforehand is recommended, especially during busy seasons.
How long should I plan for my visit?
A typical visit lasts about an hour or more, depending on how much time you spend exploring the exhibits and participating in activities.
Is the experience accessible for wheelchair users?
Yes, the site is wheelchair accessible, making it suitable for visitors with mobility needs.
What can I expect at lunchtime?
There are dining options like Rosa’s Bistro & Bakery and Restaurant Alfred’s nearby, offering Swiss and international dishes in a casual setting.
Are there any additional costs besides the entrance fee?
Yes, carving and painting activities are extra. You should budget CHF 15–35 if you wish to participate in these hands-on activities.
What makes the wooden cow a Swiss symbol?
The wooden cow reflects Swiss rural life and craftsmanship, symbolizing tradition, community, and the importance of dairy farming in the region.
Is this experience suitable for a rainy day?
Absolutely. It’s an indoor activity with plenty of engaging displays and hands-on options, making it ideal even when the weather isn’t cooperative.