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Discover Madeira’s farming secrets on this 7-hour small-group Green Agriculture Tour, featuring private farms, local food, and authentic rural experiences.
This 7-hour excursion in Madeira offers a fascinating look into the island’s farming life, blending private farm visits, local cuisine, and cultural highlights. Led by knowledgeable guides from Secret Madeira Lda, this tour takes you beyond tourist spots to see how Madeira’s agriculture shapes its landscape and cuisine.
What we really love about this experience is the chance to visit private farms — from banana plantations to cattle farms — that are rarely open to the public. The intimate group sizes (limited to just 8 participants) mean you get plenty of personal attention and authentic insights. However, the tour involves quite a bit of driving through rural areas and some walking on uneven terrain, so comfortable shoes and a bit of patience are recommended.
This tour is ideal for curious travelers who want an authentic taste of Madeira’s farming traditions, its food, and its scenic countryside. If you’re interested in local agriculture, love tasting fresh produce, and enjoy learning from expert guides, this experience offers a balanced mix of education, scenery, and culture.

Private farm visits provide exclusive insights into Madeira’s banana and cattle industries.
Local cuisine in a countryside restaurant offers homemade-style dishes, with drinks included.
Educational stops at an agriculture school teach grafting techniques and fruit tasting.
Cultural highlights include a visit to the historic rum factory and scenic drives along rural roads.
Small group setting ensures personalized attention and more engaging interactions.
Value for money considering the visits, local meal, and rum tasting included in the price.
This tour is a well-rounded exploration of Madeira’s agricultural scene, combining private land visits, local food, and cultural experiences into one carefully curated day. It’s designed for those who want to see the island’s countryside through the eyes of local farmers while tasting the produce and learning the traditions behind Madeira’s farming.
The experience begins with a hotel pickup in Funchal or Caniço, making it convenient for most travelers staying in these areas. From there, you’ll head into private farms, starting with a banana plantation — a staple of Madeira’s economy. You’ll learn about the banana business, from planting to packing, with a private visit to the government-run banana farm. Tasting the fresh bananas at the end of this stop (though winter availability can vary) is a real highlight, offering a direct taste of local agriculture.
Next, you’ll visit the Agriculture School, a hub for local farmers seeking grafting techniques and new trees. Here, you get to see the international trees and local varieties like avocados and lemons, often tasting fruits in season. The guide’s explanations about grafting methods add depth, especially for those interested in the technical side of farming.
Then, the tour moves northward to a private cattle farm with a history spanning over a century. This family-run operation supplies milk for Madeira’s famous requeijão cheese, and you can observe traditional milking techniques. The scenic farm offers stunning views and a chance to understand traditional dairy farming.
Lunch is served in a cozy rural restaurant, prepared as locals do — with fresh baked bread, tapas-style dishes, and the main course of fish or meat. Drinks and coffee are included, making it a hearty, authentic meal that provides a perfect break in the countryside.
The final highlight is Porto da Cruz, renowned for its sugarcane and historic rum factory. You’ll see steam-powered machinery still in use, and if visiting during sugarcane season (April to May), you might witness the process firsthand. A rum tasting caps off this visit, giving you a taste of Madeira’s famous spirit.
Looking for more options in Funchal? Here are some other experiences worth considering.

The tour kicks off with a visit to a private banana farm in Funchal, where you’ll get an up-close look at how Madeira’s bananas are cultivated. Our guide emphasized the importance of bananas to the island’s economy, and the private nature of this visit ensures you’re not just another face in a group. Seeing the workers tend to the plants, chatting about the different banana varieties, and understanding the journey from harvest to market adds real value.
While tasting bananas in season is customary, some reviews note that during winter, bananas may not be ripe or available for tasting. Still, the visit offers plenty of educational insights, with the farm owner explaining their sustainable practices and how they manage their land.
The next stop is the Agriculture School, which serves as a marketplace for local farmers buying trees and grafting materials. The guide walks you through the grafting process—an essential technique for Madeira’s farmers—showing how local and imported trees are propagated. You’ll also see the variety of trees planted here, from citrus to exotic and traditional species.
The opportunity to taste seasonal fruits like avocados, lemons, and others is a delightful addition. Reviewers have appreciated how the guide’s explanations help demystify farming techniques that might otherwise seem inaccessible. It’s a practical stop for those interested in horticulture or simply curious about how Madeira maintains its lush landscape.
Traveling north along scenic rural roads, you’ll pass through farms and farmland, observing the daily work of local farmers. The highlight here is a long-established cattle farm with a history of over 100 years. The family-run operation is a perfect example of traditional dairy farming, with cows providing milk for Madeira’s renowned requeijão cheese.
Guests have enjoyed seeing the old milking techniques still in use and hearing stories about the farm’s history and its role in local cuisine. The farm’s location also offers sweeping views, making it a picture-perfect stop.
For lunch, you’ll settle into a cozy rural house restaurant, where the meal is prepared as it would be at home. This includes freshly baked bread, local tapas, and the main course—either fish or meat, depending on your choice. Homemade desserts and drinks (including coffee) complete the experience.
Reviewers have called this meal “delicious” and “authentic,” with many noting it’s a great way to experience local cuisine without touristy gimmicks. The focus on fresh, simple ingredients makes it a satisfying and memorable part of the day.
The tour culminates in Porto da Cruz, a small sugarcane and rum-making village. Here, you visit one of Madeira’s oldest rum factories, where steam-powered machinery is still operational during sugarcane season (April-May). The guide explains the distillation process and the importance of rum to the island’s culture.
A rum tasting rounds off this part of the tour, with guests often remarking on how smooth and flavorful the spirit is—much better than they expected from a local product. The factory visit offers an interesting glimpse into Madeira’s industrial heritage, combined with scenic views of the coast.
After a full day of farming insights, scenic drives, and local flavors, the bus heads back to Funchal, often with plenty of conversation and photo stops along the way. The total duration is approximately 7 hours, making it a manageable day trip that fits well into most itineraries.

Authenticity and intimacy are two of the biggest strengths. The limited group size (max 8) allows for personalized conversations and in-depth explanations from guides who are clearly passionate about Madeira’s agriculture. Many reviews praise guides like Maria and João for their friendliness and knowledge, which makes a real difference when trying to understand local farming techniques.
The private farm visits are particularly valued, as they offer a behind-the-scenes look that isn’t possible on larger, more commercial tours. The local lunch in a rustic setting is another highlight, providing a taste of Madeira’s hearty, home-cooked flavors.
Scenic drives through rural Madeira naturally enhance the experience, with some reviews mentioning the views as “breathtaking.” The rum factory, with steam machinery still in use, adds a nostalgic touch and a deeper appreciation for Madeira’s sugar and rum heritage.

The tour costs around $100 per person, which many see as good value considering the inclusions: private farm visits, a traditional lunch, rum tasting, and transportation. The price is especially justified for those who value genuine, local experiences over generic sightseeing.
However, it’s important to note that the tour involves walking on uneven terrain and long drives, so comfortable shoes and some flexibility are advisable. The small group setting (limited to 8 travelers) means it’s a more personalized experience, but it may fill up quickly, so booking in advance is recommended.
While the tour offers pickups from Funchal and Caniço, it does not include options from Santa Cruz, Calheta, Ponta do Sol, or other areas, which could be a consideration if staying outside these zones.

This experience is ideal for food lovers, culture enthusiasts, and those eager to see authentic Madeira away from the crowds. It suits travelers who enjoy learning about local traditions, tasting regional specialties, and exploring scenic countryside. It’s perfect for small groups seeking a personalized, relaxed journey into Madeira’s farming life.
It’s less suitable for children under 6 or anyone with mobility issues, given the rural environment and walking involved. Also, if you prefer a more urban or activity-heavy day, this might not be the best fit.

Is hotel pickup included?
Yes, pickups are available from hotels in Funchal and Caniço. Guests in Santa Cruz, Calheta, Ponta do Sol, and other locations can meet at the Madeira Panoramico Hotel parking area.
How long does the tour last?
The tour runs for approximately 7 hours, including travel time, farm visits, lunch, and the rum factory.
What should I bring?
Comfortable shoes and warm clothing are recommended, especially for outdoor walks and variable weather conditions.
Can I participate if I have mobility issues?
The tour involves walking on uneven terrain and farm visits, so it’s not suitable for wheelchair users or those with mobility challenges.
What is included in the price?
Hotel pickup and drop-off, visits to the banana farm, agriculture school, cattle farm, a traditional lunch, rum tasting, and entrance fees to farms are included.
Are there options for vegetarians or special diets?
This isn’t explicitly mentioned, but most dishes are local and hearty. It’s best to ask the supplier directly for dietary preferences.
When is the best time to go?
The tour operates most days but avoids bank holidays, Christmas, and January 1. Sugarcane season (April-May) offers the chance to see the steam machines in action.
How many people are in a group?
The tour is limited to 8 participants for a more personalized experience.
Is the tour suitable for children?
It’s generally not recommended for children under 6 due to the rural environment and walking involved.
The Funchal Agriculture Green Tour offers a rich, authentic glimpse into Madeira’s farming traditions, accompanied by scenic drives, hearty local food, and engaging storytelling. It’s a perfect pick for travelers eager to connect with the island’s rural roots, taste its produce, and learn from passionate local guides.
While it requires some walking and patience with rural environments, the sense of discovery, the private farm visits, and the delicious meal make it a well-rounded, satisfying day out. Whether you’re a foodie, a culture lover, or simply curious about Madeira’s land and its people, this tour delivers a meaningful, memorable experience that’s more than just sightseeing.
If you want a genuine taste of Madeira’s agriculture and culture, and prefer small, intimate groups over large tours, this experience could be just what you’re looking for.