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Explore La Rioja’s wines with an expert-led guided winery tour, tasting two red wines and local snacks in a small group for authentic, immersive experience.
If you’re craving an authentic taste of Spain’s acclaimed wine region, this guided winery tour in La Rioja offers a charming, educational, and delicious experience. For just $32, you’ll spend about 90 minutes delving into the winemaking traditions of Alfaro, located conveniently between Logroño and Zaragoza. With knowledgeable guides, quality tastings, and a welcoming atmosphere, this tour proves to be a fantastic value for those curious about Spanish wines or simply seeking a new adventure.
One of the aspects we love most about this experience is how it combines education with tasting — giving you real insight into the process behind the wines you enjoy. Plus, the intimate group size ensures personalized attention from your guide, making it more engaging than a typical self-guided visit. The only potential drawback? It’s a short tour, so if you’re looking to explore multiple wineries or want a more leisurely experience, this may feel a bit condensed.
This tour suits travelers who enjoy wine, appreciate learning about local traditions, or are seeking a genuine taste of La Rioja in a manageable timeframe. It’s particularly well-suited for those who want to combine a cultural experience with a relaxed, social setting. Families with older children, wine enthusiasts, and anyone wanting a taste of local flavors will find this tour a rewarding addition to their La Rioja itinerary.


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The tour begins at Heraclio Alfaro, Compañía de Vinos, a convenient and central meeting point in La Rioja. Since hotel pickup isn’t included, travelers should plan to arrive on time. The meeting spot is easy to find, and the activity usually lasts around 1.5 hours, with specific start times available upon booking — so checking availability is essential to fit it into your schedule.
Most travelers report a smooth check-in, with hosts speaking English, ensuring international visitors have no trouble understanding the explanations. You’ll want to arrive prepared for a compact, informative experience, so wearing comfortable shoes and arriving a few minutes early is recommended.
The winery itself is located in Alfaro within a building that used to be an aircraft hanger. This unusual setting adds a layer of history and character that makes the experience memorable. Walking inside, you’ll find a space that has been transformed into a modern yet rustic wine production site. The ambiance is casual, welcoming, and rich with local character.
Your guide will greet you warmly and introduce the history of this particular winery, which is part of the broader La Rioja wine tradition. The setting offers a fascinating glimpse into how local winemakers have adapted old structures into modern production facilities, blending tradition with innovation.
One of the standout features of this tour is the insight into the winemaking process. You’ll walk through different stages — from fermentation tanks to barrels — with your guide explaining the nuances that define the region’s wines. Expect to learn about the significance of American oak, which adds unique coconut and vanilla notes, and the characteristics of the Tempranillo grape, which is central to La Rioja’s reds.
Travelers have appreciated the way guides like Patricia and Jorge share their expertise: “Patricia is very knowledgeable and able to answer tricky questions,” says one reviewer. Jorge’s hospitality and inside knowledge about the vineyard and local tips make the visit even more engaging, especially when you get to see the fermentation tanks and barrels firsthand.
After the tour, the highlight — or perhaps the reason most people signed up — is the wine tasting. You’ll sample two local red wines, both showcasing the best value in aged wines from La Rioja. The wines are described as plush, with flavors of red berries, and are complemented by the use of American oak, which imparts subtle coconut scents.
The tasting is paired with some local snacks—a thoughtful addition that balances the wines and enhances the overall experience. These snacks might include chorizo, cheese, or other regional delicacies, making each sip more flavorful. Reviewers have praised the wines, with one noting that the well-aged reds offer exceptional value compared to similar wines from France or Italy.
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From start to finish, this is a relaxed, personable tour. The small group size (usually around five people) means everyone can ask questions and get personalized attention. Jorge’s hospitality and Patricia’s expertise make the experience both fun and educational. Many reviewers mention how they left feeling more confident about wine tasting and understanding the region’s traditions.
One reviewer noted that, besides the main experience, “a very interesting olive oil tasting” is also available at the site — a bonus if you want to extend your tasting adventure. Others appreciated the local tips provided, such as restaurant suggestions and sightseeing spots, which can be very helpful if you’re exploring La Rioja independently.

This experience is perfect for wine lovers seeking a genuine, in-depth look at La Rioja’s reds without breaking the bank. It’s also well-suited for travelers who appreciate small-group activities and want to avoid large crowds. If you’re curious about winemaking techniques or simply want to enjoy authentic regional flavors in a friendly, informal setting, this tour hits the mark.
It’s less ideal for children under 15, given the focus on wine tasting, but older kids with an interest in food and culture might still enjoy the historical touches and the setting.

This guided winery tour in La Rioja offers a wonderful balance of education, flavor, and authentic atmosphere. At just $32, the value is excellent — especially considering the guided nature of the experience, the quality of the wines, and the personal attention from friendly, knowledgeable guides like Patricia and Jorge. The setting in the former hanger adds a distinctive charm that elevates the experience beyond just tasting wine.
Whether you’re a seasoned wine enthusiast or a curious traveler hoping to learn more about Spain’s famous wine region, you’ll enjoy the approachable, relaxed vibe of this tour. It’s an ideal way to spend a memorable afternoon in La Rioja, tasting excellent wines and gaining a deeper appreciation for local traditions.
“Very interesting tour with valuable insights for non experts. Patricia is a very knowledgeable wine expert able to quickly capture attention and an…”

Is transportation included in this tour?
No, transportation to and from the winery isn’t provided, so you’ll need to plan your own arrival at the meeting point in Alfaro.
What languages are spoken during the tour?
The host and guide speak English, ensuring international visitors can comfortably follow along and ask questions.
How long does the tour last?
The experience lasts about 1.5 hours, making it a manageable activity if you’re on a tight schedule or want a quick yet enriching taste of La Rioja.
Is it suitable for children?
The tour isn’t recommended for children under 15, primarily because of the wine tasting focus, but older children with interest in culture or food might find it enjoyable.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund, giving you flexibility if your plans change.
What should I wear?
Comfortable clothing and shoes are best, as you’ll be walking through the winery and standing during the tasting.
This tour strikes a fine balance between value, authenticity, and fun — perfect for those looking to explore La Rioja’s winemaking heritage with a friendly guide and good wine in hand.