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Discover authentic Apulian wines and local flavors with this guided tasting tour in Martina Franca, Italy, blending tradition, scenery, and delicious bites.
Travelers seeking an authentic taste of Italy’s southernmost region will find this guided wine tasting experience in Apulia to be a delightful journey into local flavors and traditions. Set against the picturesque backdrop of the Itria Valley, this two-hour tour offers an intimate glimpse into Apulia’s wine-making craft, paired with homemade appetizers crafted from regional ingredients. It’s a perfect way to deepen your understanding of Italian wine culture without straying too far from charming Martina Franca.
What really stands out about this tour is its focus on indigenous grapes and regional culinary traditions, which means you’ll be drinking wines that aren’t typically found in mainstream stores. The setting—a quaint farm—adds a rustic charm that enhances the tasting experience, making it not just about the wine but also about appreciating the land and its agricultural roots. One thing to consider is that availability of wines might vary slightly, but this keeps the experience fresh and interesting. This experience is ideal for wine enthusiasts, food lovers, and anyone curious about authentic Apulian culture.


This tour offers more than just sipping wine; it’s a carefully curated experience that combines scenery, tradition, and education. Hosted by Puglia dei Trulli – Vigna il Castagno, the tasting takes place in a tranquil farm setting, where the lush vineyards stretch out as far as the eye can see. The tour lasts about 2 hours, during which you’ll get to explore the vineyard, taste four distinct wines, and enjoy carefully chosen appetizers.
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Walking in the vineyard is the first step, giving you a chance to see the grapevines up close and learn about the land’s role in shaping the region’s wines. This informal stroll, guided by knowledgeable staff, offers insights into the farm’s cultivation practices and the unique properties of the indigenous grapes—Verdeca and Nero di Troia—that form the backbone of these wines.
Next comes the main event: the guided tasting. You’ll sample four types of wine, each with its own story and flavor profile:
Each wine is accompanied by a homemade appetizer meticulously prepared to complement its flavor. For example, you might find traditional local cheeses, rustic bread, or regional spreads. The reviewer from GetYourGuide noted the pairing as “thoughtfully paired,” adding a layer of authenticity and depth to the tasting.
At $36 per person, this tour offers significant value, especially considering the inclusion of four quality wines and four appetizers. The guided aspect, in which you learn about the grapes, land, and wine-making processes, elevates it from a simple tasting to an educational experience. Plus, the lush vineyard setting makes it a truly immersive session—not just sipping wine, but gaining a deeper appreciation for Apulia’s agricultural soul.

According to reviews, participants find this tour wonderful and well-organized. One traveler praised the “wonderful” experience, highlighting the friendliness and knowledge of the guides, though they don’t specify names, the overall tone suggests a welcoming and authentic atmosphere. The tour is designed to be accessible, so no previous wine expertise is needed, but it also satisfies seasoned connoisseurs with its focus on regional varieties and traditional methods.
Some reviewers appreciated the laid-back nature of the experience, emphasizing the chance to enjoy the farm’s peaceful environment. The vineyard walk, in particular, is a highlight for many, offering tranquility and insight into the land’s role in shaping the wines.
More Great Tours NearbyThe tour is offered in English and Italian, making it accessible for international visitors. You can reserve with flexibility, with free cancellation up to 24 hours beforehand, and the option to book now and pay later. The 2-hour duration fits well into a day of sightseeing, and the small group size ensures a personal experience.
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This wine tasting suits a variety of travelers. If you’re genuinely interested in regional wines and want to expand your palate beyond commercial labels, this tour offers a rich, authentic taste of Apulia. Foodies will love the handcrafted appetizers paired with each wine, and those curious about agriculture and tradition will find the vineyard walk insightful.
It’s also a great choice if you’re looking for a relaxing activity that combines culture, scenery, and delicious flavors without the need for a full-day commitment. The friendly, guided approach makes it ideal for solo travelers, couples, and small groups wanting a memorable taste of Italy’s wine country.
This guided wine tasting in Apulia provides an excellent balance of education, flavor, and setting, all at a reasonable price. The focus on indigenous grapes and traditional preparations gives you a genuine slice of local culture, complemented by the peaceful vineyard scenery. Whether you’re a seasoned wine lover or just curious to explore Italy’s lesser-known wine regions, this experience will deepen your appreciation for Apulia’s agricultural heritage.
For those who enjoy authentic flavors and relaxed, guided experiences, this tour is a charming and worthwhile addition to any itinerary. It’s particularly suited for travelers eager to learn while enjoying beautiful surroundings and delicious regional food. The positive reviews and thoughtful curation suggest you’ll leave with both a fuller belly and a greater understanding of Apulian wine traditions.
“Wonderful !”
What is included in the tour?
You’ll enjoy walking in the vineyard, four glasses of Vigna il Castagno wines made from indigenous grapes, and four typical Apulian appetizers paired with each wine.
How long does the tour last?
The experience lasts approximately 2 hours, making it easy to fit into a day of sightseeing.
Are the wines local?
Yes, all four wines are crafted from indigenous grapes like Verdeca and Nero di Troia, representing authentic regional flavors.
Can I cancel the booking?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility in planning your trip.
Is the tour suitable for non-Italian speakers?
Absolutely. The tour is offered in English and Italian, ensuring clear communication for international visitors.
Do I need prior wine knowledge?
Not at all. This tour is designed to be accessible for all levels, from casual drinkers to seasoned connoisseurs.
Where is the experience hosted?
On a charming farm in the Itria Valley, with scenic vineyard views that add to the relaxed, authentic ambience.
This tour offers a lovely mix of authenticity, education, and scenic beauty, making it a memorable way to enjoy Apulia’s wine landscape—perfect for those wanting a taste of Italy’s agricultural soul.
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