Amsterdam: Johan Cruijff ArenA VIP Tour

Visiting the Johan Cruijff ArenA isn’t just about catching a match; it’s about stepping into a world of football passion, innovation, and history. This VIP tour offers a rare chance to explore the iconic Dutch stadium, home of Ajax, one of Europe’s most celebrated clubs. With access to exclusive areas, a guide bursting with knowledge, and luxe touches like a skybox drink, it promises a memorable experience for football fans and curious travelers alike.

What makes this tour particularly appealing? We loved the way it offers a behind-the-scenes look at the stadium, with access to places usually reserved for players and management. Plus, the knowledgeable guides make the history of Ajax come alive, making it a genuinely engaging experience. The biggest drawback? The tour doesn’t include a match ticket, so if you’re hoping to see a game, you’ll need to arrange that separately. This experience suits those interested in football culture, architecture, or those wanting a unique VIP insight into a major European stadium.

Key Points

• Exclusive Access: Get behind-the-scenes entry to areas like the dressing room, boardroom, and VIP skybox.
• Value for Money: For $73, you’re paying for a 2-hour immersive experience, guided by passionate experts.
• Authentic Insight: Guides share stories and facts that breathe life into the stadium’s history and importance.
• Added Perks: Includes a unique AFC Ajax scarf, a complimentary drink, and discounts in the stadium’s shop and snack bars.
• Accessibility: Wheelchair-friendly, making it suitable for a range of visitors.
• Ideal for Football Fans: Especially those wanting a VIP experience without the matchday crowds or ticket prices.

The Experience Begins at Main Entrance E

Starting your journey at the main entrance, you’ll be greeted by friendly staff and guided into a stadium that’s a true marvel of modern architecture. The Johan Cruijff ArenA, the largest stadium in the Netherlands, is famous for its innovative design and cultural significance. The tour lasts around 2 hours, giving ample time to soak in the stadium’s atmosphere, explore its secret corners, and listen to stories that showcase Ajax’s storied past.

The Guides Make All the Difference

Reviewers frequently mention how guides like Rob, Peter, and Theo bring the experience to life. One described Rob as “very informative and funny,” emphasizing how his passion for Ajax made the tour feel personal and genuine. Another highlighted how their guides explained aspects of the stadium that aren’t obvious to casual visitors — from the club’s philosophies to the finer details of stadium operations. Expect a blend of facts, anecdotes, and humor, making the tour engaging for all ages.

Walking in the Footsteps of Legends: The Dressing Room

The highlight for many? Access to the Ajax official dressing room, where players prepare for matches. We loved the way this space felt intimate yet monumental — a behind-the-scenes glimpse into the life of football stars. Reviewers like Barbara were thrilled, describing the experience as “sitting in the most expensive seats in the stadium and standing at the pitch edge,” highlighting how close you get to the action, even off the field.

Exploring Exclusive Areas: The Boardroom and VIP Skybox

Next, you’ll visit the boardroom, a space usually off-limits during matches, where football decisions are made. It’s a sharp contrast to the vibrant pitch and gives insight into the strategic side of football management.

The pièce de résistance is the skybox, where you can enjoy a complimentary soft drink and the most stunning views of the pitch. Imagine sipping your soda or beer while gazing right down onto the field — it’s a VIP moment that many reviewers say makes the experience worth every penny. One reviewer even mentioned, “It felt like a proper VIP, sitting in the skybox with a drink enjoying the view.”

The Connection to Ajax’s Legacy

Throughout the tour, guides share stories about Johan Cruijff, Ajax’s legendary figure, and how the stadium embodies his footballing philosophy. This adds an emotional layer, especially for fans familiar with Cruijff’s influence on Dutch and global football.

Shopping and Snacks: Bonus Discounts

Included in the ticket price are 10% discounts at the Fanshop and on Dutch snacks at Febo Boulevard. While the shop often features Ajax merchandise, some reviewers noted it can close early, so plan accordingly. The discount makes it a good opportunity to pick up souvenirs or enjoy quick bites in the stadium.

Practical Details and Tips

• Price: The tour costs $73 per person, which offers good value considering the exclusive access and guided experience.
• Duration: At 2 hours, it’s a compact yet comprehensive look at the stadium.
• Meeting Point: Enter through Main Entrance E; if using public transit, metro lines 50 or 54 to Bijlmer ArenA will get you there conveniently.
• Accessibility: The tour is wheelchair accessible, ensuring everyone can enjoy the experience.
• What to Bring: Luggage, backpacks, or large bags aren’t permitted, so travel light.
• Cancellation Policy: Free cancellation up to 24 hours in advance adds peace of mind.

What Reviewers Say

The reviews paint a consistent picture: passionate, knowledgeable guides make all the difference. Many mention how guides like Peter and Tim went above and beyond, blending humor with extensive knowledge, making the tour both entertaining and educational. Several mention how their guides shared stories that connected them to Ajax’s identity, making the experience more than just sightseeing.

Reviewers also highlight the stunning views from the skybox, with some noting that sitting in the VIP area was worth the extra effort. The scarf souvenir, included with the tour, is appreciated as a memorable keepsake, with some considering it a highlight of the experience.

While most reviews are glowing, a few pointed out that the stadium shop closes relatively early post-tour, so don’t delay your souvenir shopping.

This VIP tour of Johan Cruijff ArenA offers an authentic, behind-the-scenes look at one of Europe’s most iconic football stadiums. It’s perfect for fans who want to experience the magic of Ajax from a privileged perspective without the hassle or cost of attending a match. The combination of exclusive access, engaging guides, and stunning views makes it a worthwhile addition to any Amsterdam itinerary — especially if you appreciate football history and culture.

Even for non-football fans, the stadium’s architecture and the stories shared by guides make this experience engaging. The price point strikes a good balance considering the VIP nature of the tour, including the scarf and discounts, which add extra value.

Overall, if you’re visiting Amsterdam and have an interest in football, sports architecture, or just want a memorable, VIP experience, this tour is well worth your time. It’s a chance to see a modern stadium that’s steeped in history and innovation, all presented with warmth and enthusiasm by passionate guides.

Fans of Ajax or football in general will find this tour deeply rewarding. It’s also great for those who enjoy behind-the-scenes access and unique perspectives on stadiums. The inclusions — like the skybox drink and exclusive areas — make it feel special, especially if you’re after a more premium experience without the premium price of a match ticket. Families with kids who love football will also appreciate the engaging storytelling and accessible facilities.

Is the tour suitable for wheelchair users? Yes, the tour is wheelchair accessible, making it inclusive for a wide range of visitors.

Does the tour include a match ticket? No, the tour does not include a match ticket; it’s a stadium tour that focuses on behind-the-scenes access.

How long does the tour last? The experience lasts approximately 2 hours, with starting times available depending on the day.

Are there discounts available? Yes, you get 10% off at the Fanshop and on Dutch snacks at Febo Boulevard with your ticket.

Can I cancel the tour? Yes, you can cancel up to 24 hours in advance for a full refund.

What should I wear or bring? Travel light — luggage, backpacks, and large bags aren’t allowed. Comfortable shoes are recommended since there’s a fair amount of walking.

What language are the guides speaking? Tours are offered in English and Dutch, with knowledgeable guides sharing stories in both languages.

This VIP tour of Johan Cruijff ArenA combines history, exclusive access, and stunning views, making it an ideal choice for football lovers and curious travelers looking for a memorable experience in Amsterdam.