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Dorchester Center, MA 02124

Experience London's first immersive prison cocktail bar where you smuggle your own liquor, interact with actors, and enjoy crafted cocktails in a fun, theatrical setting.
Imagine stepping into a secret world of mischief, where the boundaries between a playful theatrical performance and a lively cocktail bar blur. That’s precisely what Alcotraz London offers—a unique 105-minute adventure behind bars, combining storytelling, role-play, and personalized cocktails. This experience has garnered a solid 4.7-star rating from dozens of reviewers, thanks to its originality, engaging staff, and interactive storyline.
What really makes this experience stand out is the chance to smuggle your own alcohol past the warden and into a gritty prison setting, where actors bring the scene to life with humor and authenticity. Plus, you get to dress in an orange jumpsuit and snap some memories of your time behind bars. However, a possible consideration is that you need to bring sealed, unopened alcohol bottles, which might be an extra step for some travelers.
This tour is perfect for those who enjoy a mix of theatrical fun and social drinking—ideal for groups of friends, couples, or anyone looking for a playful twist on London’s nightlife scene. If you’re curious about combining role-play with craft cocktails and love a bit of theatrical storytelling, Alcotraz might be just what you’re after.


When booking your ticket for Alcotraz London, you’re signing up for a journey into a criminally fun and theatrical world. The experience is designed to be both entertaining and social—whether you’re a cocktail enthusiast or just in for some laughs and role-play, there’s something here for you.
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The adventure begins at a discreet location next to Amazon Fresh, marked simply by a sign for Alcotraz. Once you’ve checked in, you’ll be handed an orange jumpsuit—an instant costume that sets the tone. The setting is a flickering, movie-like prison cell block, complete with prison radio playing in the background, creating a convincing scene that transports you straight into a quirky “cell block” environment.
Guided by charismatic actors, you’ll meet characters like The Warden, crooked guards, and inmates who all have their stories to tell. The storyline is crafted around a prison break and bootlegging theme, with plenty of opportunities for playful mischief. Several reviewers, like Sofia, mentioned how “the actors were amazing and you feel like in a real prison,” which highlights how convincingly the staff bring the environment to life.
A core part of the fun is smuggling your own alcohol past the guards—an act that’s encouraged and celebrated if done creatively. You need to bring sealed, unopened bottles to ensure safety and compliance. Once inside, you’ll work with the actors to covertly transfer your liquor to inmate bartenders, who will then craft your cocktails. According to reviews, guests had “4 per person” and raved about the quality—”the cocktails were so tasty” and “perfect,” with one reviewer mentioning that “all the drinks were great.”
You’re not just spectators—you’re participants. The inmates whip up bespoke cocktails using your liquor, combined with liqueurs, bitters, and syrups. Whether you prefer classics or contemporary twists, the bartenders have the skills to impress. One guest noted that “the drinks were perfect, I could easily stay there for many more hours,” which indicates the quality of the drinks and the relaxed, fun atmosphere.
Want to embrace the role fully? Suit up in your orange jumpsuit and take photos that could make for hilarious souvenirs. Several reviews mentioned the fun of “getting photos behind bars,” which adds an extra layer of enjoyment to the experience.

The experience is designed to be interactive yet relaxed. You can choose to fully participate in secret missions and role-play, or simply sit back and enjoy the show while sipping on your cocktails. The actors are praised for their comedic timing and versatility—Victoria commented that “the staff played their roles hilariously well.”
Timing-wise, the activity lasts about 1 hour and 45 minutes, making it a great option for an evening activity or an unconventional date night. Be sure to arrive on time; arriving more than 20 minutes late means you’ll miss out, as entry isn’t granted afterward.
The experience is wheelchair accessible, ensuring everyone can join the fun. Remember to bring your passport or ID for age verification and sealed alcohol bottles if you’ll be smuggling in liquor. The meeting point is straightforward to find, and the activity ends back at the start location.
At £66 (approximately $66), this experience offers a mix of entertainment, role-playing, and custom cocktails, making it a good value for those looking for a unique night out. The inclusion of four personalized cocktails and an interactive storyline ensures you’re getting your money’s worth—especially considering the high ratings from past guests.
Sofia’s review highlights how “the actors were amazing,” and she appreciated the “fun” and “tasty” cocktails. Victoria called the experience “more immersive than I thought,” praising the staff’s performances. Luanne described the experience as “impeccable from start to finish” with “perfect” drinks, emphasizing the professionalism and entertainment value.

If you love playful, theatrical experiences that involve social interaction and unique cocktails, Alcotraz London could be a highlight of your trip. It’s especially suited for groups of friends, couples, or anyone who enjoys role-playing and a bit of mischief. The opportunity to smuggle your own alcohol adds an engaging, personal touch that many traditional bars can’t match.
However, if you prefer more traditional, relaxed bar experiences or are not comfortable with costumes and role-play, this might not be your ideal outing. Also, keep in mind the requirement for sealed alcohol bottles and arrive on time to fully enjoy the experience.
Overall, Alcotraz offers a fun, memorable way to spend an evening in London, blending storytelling, comedy, and craft cocktails into a package that’s surprisingly immersive and engaging.

Do I need to bring my own alcohol?
Yes, you need to bring sealed, unopened bottles of alcohol to smuggle past the warden. The staff creates cocktails using your liquor, so you’ll get to customize your drinks.
Can I just watch and not participate?
While participation adds to the fun, you’re welcome to sit back and watch if you prefer. You can enjoy your cocktails while the actors perform and guide the experience.
Is this experience suitable for children?
No, it is not suitable for children under 18 years, as it involves alcohol and a prison theme.
How long does the experience last?
The activity lasts approximately 105 minutes, with specific start times that you should check and book in advance.
Where do I meet for the experience?
The meeting point is next to Amazon Fresh, at Alcotraz’s designated entrance.
What should I wear?
Costumes are not allowed, but dressing comfortably is fine. You will be provided with an orange jumpsuit for photos and fun.
Is the experience wheelchair accessible?
Yes, it is wheelchair accessible, making it inclusive for all guests.
What if I arrive late?
Arriving more than 20 minutes after your scheduled start time means you might not be allowed entry.
How many cocktails will I get?
Most guests receive four personalized cocktails made with their smuggled alcohol.
Can I cancel my booking?
Yes, free cancellation is available up to 2 days in advance for a full refund.
To sum it up, Alcotraz London offers a distinctive twist on London’s nightlife scene—combining role-play, humor, and craft cocktails in a setting that feels both playful and authentic. If you enjoy hands-on experiences and aren’t afraid of a bit of theatrical mischief, this tour should definitely make it onto your list. It’s an excellent choice for a fun night out that’s different from the usual pub crawl or bar visit, particularly if you appreciate a good story and creative cocktails.