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Discover the Juventus Museum in Turin with this detailed review. Learn what makes this visit special, its highlights, and practical tips for fans and travelers alike.
If you’re headed to Turin and have even a passing interest in football, especially Juventus FC, this Juventus Museum entry ticket is a must. It offers an engaging peek into one of Italy’s most revered football clubs, blending technology, memorabilia, and history in a way that captivates both passionate fans and casual visitors. With a ticket price of just over $25, it’s surprisingly good value considering the quality of the exhibits and the immersive experience it promises.
What we love most about this experience is how interactive and well-organized the museum is. The modern displays, virtual reality stations, and touchscreens elevate the usual museum visit into something much more dynamic. That said, one thing to keep in mind is that this tour does not include a stadium tour, so if you’re after an all-encompassing Juventus experience, you’ll need to plan for additional visits. This tour suits football enthusiasts, families with kids, and anyone interested in Italian sports culture, offering a memorable slice of Turin’s vibrant sports scene.


Culture seekers can explore more Turin museums and galleries
Nestled conveniently in Turin’s city center, the Juventus Museum is easy to reach whether you’re on foot or using public transport. Its proximity to major attractions means you can easily combine your visit with other sightseeing, making it a practical stop during a busy day. The museum spans a generous 1,500 square meters, packed with exhibits that tell the story of Juventus from its early days to its current dominance in Italian football.
At $25.60 per person, the ticket offers excellent value. For just over a twenty-dollar bill, you gain access to a well-curated space filled with memorabilia, interactive displays, and multimedia presentations. Booking 12 days in advance is typical, which ensures availability during peak travel times. The best part? The ticket includes unlimited access to all exhibits during the visit, and you won’t need a guide unless you opt for a stadium tour separately.
Your purchase grants you entry to all the exhibits—from historic trophies and jerseys to modern virtual reality experiences. You can enjoy the interactive touchscreens, which are especially engaging for younger visitors or those who appreciate high-tech displays. Special exhibitions are also hosted periodically, adding extra layers of insight into football and Juventus’s cultural influence.
However, it’s important to note that the ticket does not include a guided stadium tour. If you’re keen to see the Juventus stadium itself, you’ll need to arrange that separately. That said, many visitors find the museum alone provides a comprehensive look at the club’s legacy.
The core of this experience is simply visiting the museum itself, but it’s worth noting what you can expect to see:
The one-hour duration is perfect for a quick yet comprehensive visit, allowing you to see the highlights without feeling rushed.
One reviewer, Giorgio, described the experience as “AMAZING,” emphasizing how well-organized the museum was and how it’s a “must in Turin.” He appreciated the connection to the city center and noted that his son was “thrilled” with the displays and interactive tech. This highlights how the museum is engaging for all ages, especially fans who love memorabilia and technological displays.
Another aspect visitors comment on is the knowledgeable staff and guides—though not explicitly included in this ticket, the museum’s team is praised for their helpfulness, adding to the overall positive experience. The modern, stunning layout makes it a visual delight, especially for those who appreciate design and exhibits that go beyond the traditional.
The tour offers free cancellation up to 24 hours before your scheduled visit, providing flexibility if your plans change. This is especially useful in uncertain travel times, allowing you to book confidently without worry.

This museum is ideal for football fans, especially those who follow Juventus or Italian football history. Families with kids will find it engaging, thanks to the interactive displays and memorabilia. Even casual visitors interested in Italian culture and sports will appreciate the blend of modern tech and traditional exhibits. It’s a perfect short visit if you’re looking to deepen your understanding of Turin’s sports heritage without dedicating a whole day.
If stadium access or a guided tour is high on your list, this might be the only part of Juventus you see, so consider combining it with other experiences. Those seeking a more in-depth or behind-the-scenes look at the club’s facilities will need to plan additional excursions.

Absolutely. For just over $25, you get a well-organized, visually appealing museum that covers Juventus’s shape-shifting journey through football history. The interactive elements bring the exhibits alive, making it especially appealing for tech-savvy visitors or younger audiences. Its central location makes it accessible, and the flexible cancellation policy adds peace of mind.
This experience offers a perfect balance of history, sport, and modern presentation, making it a solid choice for travelers with a passion for football or those simply curious about Italian sporting culture. If you’re in Turin and want a meaningful, fun, and informative activity related to one of Italy’s most iconic clubs, this is a visit you won’t regret.
Is the ticket valid for multiple entries?
No, the ticket grants access for one visit, approximately lasting one hour. If you want to return, you’ll need to purchase an additional ticket.
Can I visit the museum without a guide?
Yes, the ticket provides self-guided access. The exhibits are designed to be engaging and easy to navigate on your own.
Is the museum suitable for children?
Absolutely. The interactive displays and memorabilia are engaging for younger visitors, and many reviews mention how thrilled kids are with the experience.
Do I need to print my ticket or can I use a mobile device?
You can use the mobile ticket, making the entry process smooth and contactless.
Is this experience suitable for people with mobility issues?
Since the museum is indoors and relatively compact, it’s generally accessible, but specific accessibility details aren’t provided. It’s best to contact the provider if you have particular needs.
What should I do if I need to cancel my ticket?
You can cancel free of charge up to 24 hours before your scheduled visit, ensuring a full refund.