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Discover Jurmala's charm on this sunset tour from Riga, exploring diverse architecture, scenic beaches, and free time to relax or swim.

Taking a trip from Riga to Jurmala isn’t just about crossing a few kilometers — it’s an opportunity to see Latvia’s famous seaside charm, eclectic architecture, and natural beauty all in one afternoon. This Jurmala Sunset Tour offers a well-rounded slice of the city, combining scenic drives, cultural sights, and beachside leisure, all wrapped up in a flexible, private experience. Whether you’re after stunning views, architectural marvels, or just relaxing by the Baltic Sea, this tour aims to deliver — all for around $94 per person.
What we love about this tour is its personalized approach. It’s designed to give you a taste of Jurmala’s diverse landscapes and architecture, with enough free time to truly enjoy the beach or explore Jomas Street at your own pace. Plus, the included Wi-Fi and bottled water make the journey comfortable and convenient. That said, if you’re craving a more organized, guided experience with in-depth commentary, this may feel a bit relaxed. It’s best suited for travelers who appreciate a mix of sightseeing and leisure, especially those who love spontaneous beach time or architectural photography.
Keep in mind that the weather can influence your experience — the sunset might not always be visible, but the city’s beauty shines regardless of the sky’s mood. If you’re after a laid-back, flexible day with a focus on beautiful scenery and local flavor, this tour fits the bill.
Looking for more options in Riga? Here are some other experiences worth considering.

This tour balances sightseeing with relaxed beachside leisure, making it a perfect escape from the busy streets of Riga. Priced at $94.25 per person, it offers good value for those wanting an introduction to Jurmala without committing to a full-day or group tour. The fact that it’s private means more flexibility, and you’ll be traveling in a modern, air-conditioned vehicle equipped with Wi-Fi — ideal for sharing your experience or just catching up on some travel planning.
The tour is typically booked about three weeks in advance, which indicates a steady demand among visitors keen on exploring Latvia’s seaside gem. Reviews are overwhelmingly positive, with a recent one describing it as “the highlight of their trip,” thanks largely to the knowledgeable guide Krista, who made the experience feel like exploring with a friend.
Your journey begins with a drive through far less touristy parts of Jurmala, known for a fascinating mix of architecture styles. Here, you’ll see old wooden houses, modern concrete villas, Soviet-era apartment blocks, and luxurious new developments. This contrast is a visual feast, especially if you’re into photography or architecture.
Naomi_S, one of the tour’s reviewers, mentioned: “We loved the way it showcased the city’s evolution through architecture.” It’s an eye-opener into how Jurmala has grown and changed over the decades, making it much more than just a beach resort.
Next, you’ll visit Dzintari Forest Park, which gives you a chance to go up on a 36-meter-high viewing tower. From here, you’ll see a sweeping view of the pine forest, the sea, and the surrounding greenery — a perfect backdrop for photos. If heights aren’t your thing, don’t worry; this is optional. Some reviews mention how the view is “definitely worth the 15-minute stop,” and others appreciate that they could skip it without missing out on the rest of the tour.
Driving through Jurmala itself, your guide will point out the variety of houses that tell the story of different eras. This is a highlight for architecture enthusiasts, especially lovers of wooden houses, which the town is famous for. The 30-minute drive-by allows for quick photo stops and insights into the city’s evolution. Reviewers note that this part of the tour is “a must-see if you love wooden houses,” with the chance to admire one of Latvia’s most charming architectural styles.
The longest segment is the free time at Jurmala Beach, where you can literally watch the sunset if the weather cooperates. Even if it’s cloudy, the white sands and the sound of the waves create a peaceful atmosphere. Guests often use this time for a swim, a drink at a beach bar, or a picnic. One reviewer fondly recalled, “It’s a lovely relaxing hour that lets you unwind and soak in the seaside vibe.”
Finally, you get to stroll along Jomas Street, Jurmala’s central pedestrian zone. It’s the perfect place to soak up local life, grab a coffee, or pick up souvenirs. The street is lively yet relaxed, with plenty of cafes and shops. Reviewers have enjoyed this part for its casual vibe and opportunity to grab some local snacks or a coffee to cap off the day.
The tour includes air-conditioned transport with Wi-Fi, which keeps things comfortable and connected. Bottled water is provided, and the entire experience is private — meaning your group won’t be mixed with strangers. Pickup is offered, saving you time and hassle, and the tour can be canceled free of charge if weather conditions turn unfavorable.
From the glowing reviews, it’s clear that guides like Krista make a real difference. Naomi_S mentioned that she felt like she was on a trip with a friend, thanks to her friendly, knowledgeable approach. The flexibility to spend extra time at the beach, skip optional activities, or just relax makes this trip adaptable to different moods and preferences.
For $94.25, you’re getting a compact yet rich experience. It’s not a full-day tour, but the mix of scenic drives, cultural insights, and beach relaxation offers a well-rounded taste of Jurmala. The inclusion of Wi-Fi and bottled water adds to the comfort, and the private mode of transport means you’re not crammed into a bus with strangers.
While lunch and alcohol aren’t included, that allows you to choose a spot along Jomas Street or on the beach for a meal tailored to your tastes. The free time component at the beach and the street adds genuine value, giving you space to unwind or explore on your own.
This experience is perfect for travelers who want a relaxed, flexible introduction to Jurmala without the hassle of organizing transportation or tours themselves. It’s well-suited for couples, small groups, or solo travelers who enjoy a mix of sightseeing and leisure. If you love a bit of architecture, scenic coastal views, and the freedom to spend extra time on the beach, this tour checks all those boxes.
It’s also ideal for those with limited time in Riga but eager to get a taste of Latvia’s seaside magic. The private nature means you can tailor the stops or pace to suit your needs, making it a very personalized experience.

The Jurmala Sunset Tour offers a relaxed yet engaging way to explore Latvia’s beloved seaside town. It balances sightseeing with free time, ensuring you get to see the architectural diversity, enjoy panoramic views, and unwind on the beach. The knowledgeable guides and comfortable transportation add to the appeal, making it a convenient choice for travelers looking for a taste of local flavor and scenic beauty.
While it may not be a full-day immersion, the flexible structure and quality highlights make this tour a worthwhile addition to your Riga itinerary. Perfect for those who appreciate cozy coastal towns, beautiful visuals, and a dash of leisure — this experience promises memorable moments without the typical rush.

Is transportation included in the tour? Yes, the tour provides private, air-conditioned transportation with Wi-Fi, making the trip smooth and comfortable.
Can I cancel the tour if the weather is bad? Yes, the tour offers free cancellation up to 24 hours in advance. If weather cancels the trip, you’ll be offered a different date or a full refund.
Are there any optional activities during the tour? Yes, visiting the viewing tower in Dzintari Forest Park is optional. You can choose to go up or skip it without missing out on other highlights.
How long does the tour last? The tour runs for about 3 to 4 hours, giving ample time for sightseeing, beach leisure, and exploring Jomas Street.
Is this tour suitable for children or seniors? The tour is accessible for most travelers, including those who enjoy walking and relaxing seaside activities. The stops are generally short, but check with the provider if you have specific needs.
What should I bring? Pack your beach essentials, a camera, sun protection, and perhaps a towel if you want to swim or relax on the sand.
Is there a guide with local knowledge? Yes, guides like Krista are praised for being friendly, knowledgeable, and making the tour feel personal.
How much free time do I get at the beach? You’ll have around an hour at Jurmala Beach, which is enough to swim, relax, or enjoy drinks or snacks.
Do I need to book in advance? Yes, it’s recommended to book at least 23 days ahead, as the tour is popular and tends to fill quickly.