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Discover Latvia’s natural beauty and coastal charm on a private full-day tour from Riga, featuring Jurmala, fishing villages, and Kemeri National Park.
Exploring Latvia’s Coastal and Natural Highlights on a Private Day Trip from Riga
This full-day private tour offers a thoughtfully curated experience to uncover some of Latvia’s most charming coastal towns, traditional fishing traditions, and stunning natural landscapes. Booked by travelers who want personalized attention and flexibility, it combines cultural insights with scenic beauty, all within an accessible 8-hour window.
One of the best features? The private nature of the tour means you won’t be sharing your experience with strangers, allowing for a more relaxed and tailored visit. Plus, the hassle-free hotel pickup and round-trip transport remove logistical stress, making it easy to focus on the sights and sounds.
A consideration? The itinerary is quite packed, which means you’ll spend a fair amount of time in transit—something to keep in mind if you prefer leisurely days. This tour is best suited for curious travelers who want a diverse overview of Latvia’s coastal culture and natural beauty, especially those who appreciate guided insights and a structured schedule.


This tour is a fantastic way to see a different side of Latvia beyond Riga’s city streets. It’s designed for travelers eager to explore natural landscapes, coastal towns, and traditional Latvian life with the comfort of private transportation and a knowledgeable guide.
For a more personal experience, these private Riga tours deliver individual attention
Stop 1: Jurmala Open-Air Museum
Your day begins with a visit to this open-air museum, where you’ll get a glimpse of Latvia’s fishing past at the turn of the 20th century. The museum features authentic houses and fishing boats, giving you a tangible sense of local life. There’s even the chance to try your hand at rope-making, which is a fun, hands-on activity. On summer Thursdays around noon, local fishermen host fish-smoking demonstrations, where you can taste freshly smoked fish—an authentic experience that reviewers say is highly recommended. One visitor mentioned, “It was a very beautiful outing to gorgeous places outside Riga,” emphasizing how this stop sets the tone for the day.
Stop 2: Jurmala Beach
Next, you’ll stroll along Jurmala’s famous white sandy beaches, which have long been a hub for social life and relaxation. Historically, the beach has served as a social stage—from 19th-century promenades to 1960s bikini-clad crowds. Today, the beach offers spectacular sunsets and a lively atmosphere. According to reviews, visitors appreciate the balance of local and tourist vibes, noting that locals tend to walk or jog early mornings and evenings, while travelers tend to spend midday lounging. Expect about 45 minutes here to soak in the views, walk along the sands, or people-watch.
Stop 3: Viewing Tower by ARHIS Architects
A highlight for those who love architecture and nature views is the 38-meter tall Observation Tower within Dzintaru Park. The tower’s open-air cage provides screened vistas of the surrounding nature reserve, making it a perfect spot for photos and panoramic viewing. Travelers have commented on the well-designed structure that offers a “screened view,” meaning you can enjoy the scenery without feeling exposed.
Stop 4: Jomas Street
A stroll down Jomas Street reveals one of Jurmala’s oldest and most central thoroughfares. Lined with restaurants, cafés, summer terraces, hotels, and live music, this street captures the lively spirit of the town. Visitors love the vibe of this stretch, with one reviewer describing it as “the heart of Jurmala,” where you can shop, snack, or simply enjoy the street performers.
Stop 5: Kemeri National Park
The final stop takes you into Latvia’s wild side. The Kemeri Moorland Footbridge extends 3 km over mossy bogs, allowing for an accessible yet immersive experience in untouched nature. The maze of lakes and marshes offers a picture-perfect backdrop, and the raised boardwalk makes exploring comfortable and accessible. Reviewers highlight how peaceful and quiet Kemeri is, saying, “Echt de moeite waard om een keertje te doen. Weg van de stad, de natuur in,” which translates as “really worth doing, away from the city, into nature.” Expect about an hour here to wander and absorb the scenic tranquility.

Included in the price are an English-speaking driver, hotel pickup and drop-off, private transportation in an air-conditioned minivan, and bottled water—all crucial for a smooth day.
Food and drinks are not included, so you might want to pack snacks or plan for a meal during the day. Many travelers rave about the guide’s local knowledge and attentiveness—one described the guide as “knowledgable, enthusiastic, and really keen to make sure we enjoyed the day,” which can make all the difference.
The tour starts at 10:00 am, giving you plenty of daylight to explore each stop. The private nature of the transfer means quick, comfortable rides between locations, with minimal wait. The full day adds up to around 8 hours, which gives you enough time to see all highlights without feeling rushed, though it does involve some time in transit.

Based on reviews, guides like Karlis have a knack for sharing personal insights, making the trip educational as well as scenic. The fish-smoking event at the museum, if timed correctly (Thursdays in summer), is a particular highlight—reviewers mention how informative and tasty the experience is.
Jurmala’s beaches offer different social scenes—locals tend to prefer early morning and evening walks, while holidaymakers make the most of the sun during midday. This can influence your experience depending on what you seek: quiet strolls or lively beach scenes.
Kemeri National Park’s bogs are described as peaceful and “really worth doing,” especially if you’re after a break from city life or want to see Latvia’s natural untouched landscapes. The raised boardwalk makes it accessible for all ages and abilities.

For around $367.61, this private tour offers a balanced mix of Latvia’s coastal charm, cultural history, and stunning nature. It’s particularly good value for travelers who appreciate customized experiences and the convenience of door-to-door service.
While it covers a lot of ground in one day, some travelers might find the transit segments a bit lengthy, especially if they prefer more time in each spot. However, the diversity of stops—from beaches and museums to natural parks—means you leave with a well-rounded impression of Latvia outside Riga.

This experience is ideal for those who want a rundown without the hassle of organizing transport or multiple bookings. Nature lovers, culture enthusiasts, and beachgoers alike will find something to enjoy. It’s well-suited for small groups or couples who value intimacy and flexibility, and those eager to hear stories and insights from guides who know Latvia well.

Is hotel pickup available?
Yes, the tour includes hassle-free hotel pickup and drop-off from Riga, making the day more comfortable.
How long is the tour?
The entire experience lasts approximately 8 hours, starting at 10:00 am.
Can I cancel the tour?
Yes, you can cancel for free up to 24 hours in advance, with a full refund.
What’s the group size?
This is a private tour, so only your group will participate, ensuring personalized attention.
Are meals included?
No, food and drinks are not included, but you might find good options at stops like Jomas Street.
Is this tour suitable for children?
Most travelers can participate, and children must be accompanied by an adult.
Are guides knowledgeable about Latvia?
Yes, reviews mention guides like Karlis, who are enthusiastic and well-informed about local history and culture.
What should I bring?
Comfortable walking shoes, weather-appropriate clothing, and perhaps a camera—be prepared to walk and explore varied terrains.
To sum it up, this full-day private trip from Riga offers an engaging, well-paced way to see Latvia’s coastal beauty, traditional fishing culture, and pristine nature. It’s particularly suited for travelers seeking a tailored experience with knowledgeable guides, all while enjoying the comfort of private transportation. Whether you’re a nature lover, history buff, or beach enthusiast, this tour promises a memorable slice of Latvia beyond the city.