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Discover London your way with a private, fully customizable tour led by passionate locals. Explore iconic sights, hidden gems, and vibrant neighborhoods at your pace.
Exploring London is a thrill, and doing it with a personal guide who tailors the experience to your interests makes it even better. This private, customizable tour offered by City Unscripted promises a flexible adventure through the city’s most famous landmarks and lesser-known treasures, all led by passionate locals. Whether you’re after iconic sights like Big Ben, curious about secret corners of the city, or craving a taste of London’s street food scene, this experience could be just what you need.
One of the standout features is the personalized approach. The guide reaches out beforehand with a questionnaire, ensuring the itinerary reflects your interests—be it history, food, neighborhoods, or hidden surprises. Plus, with flexible start times and durations ranging from 3 to 8 hours, you can easily fit this into your travel plans. The only potential consideration? As a primarily walking tour, it requires some stamina, and costs for tickets, food, or transport are extra, which is worth planning for.
This tour is particularly ideal for travelers who want a bespoke experience rather than a cookie-cutter sightseeing bus. It’s also perfect for those who love discovering local spots and getting insider tips from someone who genuinely lives in London. If you’re visiting for the first time but also keen on uncovering hidden corners, this tour offers a balanced blend of must-see attractions and off-the-beaten-path discoveries.


For a more personal experience, these private London tours deliver individual attention
The biggest draw is its personalization. Unlike traditional group tours, this experience adapts to what you’re genuinely interested in. After booking, your host contacts you with a questionnaire to understand your preferences—whether it’s admiring historic landmarks, exploring neighborhoods like Soho or Peckham, sampling street food, or uncovering hidden corners only locals know about. This means your guide isn’t just following a script—they’re crafting your ideal London day.
While the price of around $130 per person might seem steep for a 3 to 8-hour tour, the value lies in the personalized attention and tailored itinerary. You won’t be stuck on a bus or with a large group, which often dilutes the experience. Instead, your guide acts more like a local friend, sharing stories and tips you wouldn’t find in a guidebook. Many reviewers mention guides who are energetic, knowledgeable, and flexible—crucial qualities especially when traveling with kids or with specific interests.
The itinerary is flexible, but reviews reveal some common highlights and insights.
Westminster & Big Ben
Expect to see this iconic landmark up close. One reviewer, Luz, noted how their guide, Becky, made the experience feel more like hanging out with a friend rather than a formal tour. Becky took them off the usual tourist trail for photos away from crowds, which means you’ll get a more relaxed, authentic view of this central hub. You might also hear fascinating stories behind the Tower’s name and its royal significance.
Westminster Abbey & the Thames
A stroll along the Thames offers prime views of Westminster Abbey and the surrounding architecture. Your guide might tell you about royal ceremonies and historical moments associated with this ceremonial district. Enjoy soaking up the lively atmosphere and snapping photos away from the typical tourist spots.
The British Museum
For history buffs, passing through the British Museum with a host who offers insights can deepen your appreciation of its vast collection. From the Rosetta Stone to Greek marbles, you’ll get highlights explained in context—something that can elevate a quick visit or make a dedicated museum day truly worthwhile.
Soho & Creative Neighborhoods
Many reviewers love how guides introduce them to London’s artistic and musical soul. Passing lively cafes, legendary music venues, and tucked-away squares, your guide points out hidden gems and local favorites. Lisa, who traveled with her children, appreciated Tem’s energetic and flexible approach, which tailored the experience for a family-friendly outing.
The Riverside & Street Food Scene
Sampling street food from across the globe or relaxing in a quiet spot by the river is a favorite. This part of the tour offers a taste of London’s diverse culinary scene and a chance to observe city life beyond the tourist hotspots. Based on reviews, this segment can be customized to include visiting pubs, bookshops, or cultural venues depending on your mood.
The reviews consistently praise the guides for their knowledge, enthusiasm, and ability to adapt the tour on the fly. Tem, Tom, and Becky are mentioned specifically for their friendly, energetic, and insightful manner. One reviewer even called Tem “an amazing tour guide,” emphasizing how he managed to keep a group with kids engaged.
This personal approach is what elevates the experience from a typical sightseeing walk to an engaging, informative journey. The guides’ local expertise means you get stories and tips you won’t find in a guidebook—like the best spots to find a quiet lunch or secret corners in famous neighborhoods.
The tour starts at Caffè Nero near Westminster, a convenient central location close to many highlights. Since transportation isn’t included, you should budget for any travel costs between sites or consider using public transport. The flexible durations mean you can pack a lot into a few hours or take a more leisurely pace across a full day.
While the tour fee covers the guide’s time and expertise, remember that tickets to attractions, food, drinks, and transport are extra. This allows you to customize what you want to see and do, making the overall experience highly adaptable.
Many reviewers highlight how their guides pointed out hidden sites and local favorites—things they wouldn’t discover on their own. For example, Tom made them aware of parts of London previously unknown to them, which added a special layer to their trip. This makes the tour ideal if you’re seeking authentic, less-touristy experiences alongside the famous landmarks.
With an average booking window of 30 days in advance, this tour is accessible for most travelers planning ahead. The ability to choose departure times during the day means you can start whenever it suits your schedule—morning, noon, or evening.
The process is straightforward: after booking, a quick questionnaire helps tailor your experience, and your guide will reach out directly to design your personalized itinerary. It’s worth noting that this is a walking tour; a private vehicle isn’t included, but public transit can be arranged for longer distances or if you prefer not to walk.
The main consideration is that this is a walking-focused experience. If mobility is an issue or if you prefer bus or coach tours, this might not be the best fit. Also, costs for tickets, food, and transport are not included, so budget accordingly. As one reviewer pointed out, if you’re expecting a fully paid tour with all tickets included, that’s not the case here.

This experience suits travelers looking for a highly personalized way to see London. It’s perfect for first-timers who want a broad overview but also love discovering hidden corners. It appeals to those who value local insights, flexibility, and a friendly guide who can adapt the day to your interests.
Families with kids, history enthusiasts, food lovers, and those eager to explore neighborhoods off the usual tourist trail will all benefit from this tour’s custom approach. However, if you prefer structured, large-group sightseeing with fixed itineraries, you might want to consider other options.
This private, customizable London tour offers a unique blend of iconic sights and local secrets. Led by guides praised for their energy and knowledge, you’ll enjoy a relaxed yet immersive experience tailored to your tastes. The flexibility in timing and duration makes it easy to fit into your plans, and the focus on authentic, lesser-known spots truly enhances the trip.
While it requires some walking and additional costs for tickets or meals, the personalized touch and insider tips add significant value. Whether you’re a first-time visitor wanting an overview or a repeat guest eager to uncover new corners, this tour can be tailored to deliver exactly what you’re after.
In a city as vast and layered as London, having a guide who listens to your interests and points out hidden gems makes all the difference. This experience is best suited for curious, flexible travelers who want a bespoke adventure rather than a standard sightseeing tour.

Is this tour suitable for people with mobility issues?
Since it’s primarily a walking experience, travelers with mobility concerns should consider this before booking. Public transport may be used for longer distances or to ease walking.
What is included in the tour price?
The cost covers a private, personalized walking experience with an insider guide. Tickets to attractions, food and drinks, and transportation are not included.
Can I choose the start time?
Yes, you can pick your preferred start time when booking, with options spanning morning, noon, and night.
How long does the tour last?
The tour duration ranges from approximately 3 to 8 hours, depending on your preferences and the itinerary crafted with your guide.
What if I want to see specific sites?
Before the tour, you’ll fill out a questionnaire, and your guide will customize the route to include your must-see sights, whether famous landmarks or hidden spots.
Is this a group or private experience?
It’s a private tour, so only your group will participate, ensuring personalized attention.
What if I need to cancel?
You can cancel free of charge up to 24 hours before your scheduled start, and receive a full refund.
Is transportation included?
No, transportation isn’t included—most of the tour is on foot, but public transport may be used to move between sites at your expense.
How do I book or contact the provider?
You can book through Viator, and after booking, the guide will contact you directly to tailor your experience. For questions, contact City Unscripted at +1 844 909 2626 or [email protected].
This private, customizable London tour offers a genuine, flexible way to see the city through a local’s eyes. Whether you’re after iconic landmarks, secret corners, or vibrant neighborhoods, it’s an experience that adapts to your interests, making your visit to London truly memorable.