Discover the east

Discover the east of Madeira through a well-rounded, 8-hour guided tour that hits some of the most iconic sights and lesser-known gems. Priced at around $40.52 per person, this tour offers a fantastic way to see Madeira’s varied landscapes without the hassle of planning. With a small group size (max 15 travelers) and a convenient pickup service, it’s designed to keep the experience intimate and relaxed.

What we particularly love about this tour is how it balances outdoor adventure with cultural stops, offering a genuine taste of Madeira’s diverse scenery and traditions. That said, one point to consider is that the stops are relatively short—about 20 to 30 minutes each—so it’s ideal if you enjoy quick, scenic snapshots rather than in-depth explorations.

This experience is perfect for travelers who want a rundown of Madeira’s east coast without renting a car or organizing their own itinerary. It suits those who appreciate natural beauty, charming villages, and breathtaking viewpoints, all delivered with the comfort of air-conditioned transport and an experienced guide.

Key Points

• Authentic Scenery: Highlights include Pico do Arieiro, Ponta de São Lourenço, and Miradouro da Portela.
• Cultural Insights: Stops in Camacha, Santana, and Faial offer glimpses into local traditions and architecture.
• Small Group Comfort: Limited to 15 travelers, ensuring personalized attention.
• Value for Money: At around $40, you get a full day of sightseeing with transportation and expert commentary.
• Short Stops: Intended for quick visits, so ideal if you prefer a rapid tour rather than long hikes or stays.
• Professional Guides: Visitors praise the knowledgeable and friendly drivers.

Madeira’s reputation as the “Pearl of the Atlantic” is well-earned. Its lush landscapes, charming villages, and dramatic coastal views make it a top destination for those craving scenic beauty blended with cultural charm. The “Discover the East” tour by Planet Madeira promises a curated journey through some of the island’s most captivating sights, all packed into approximately eight hours. Whether you’re an active traveler or simply want an easy way to see Madeira’s highlights, this tour might just fit the bill.

From the start, the tour’s affordability stands out at just over $40 per person. For that price, you’re getting a well-organized day that includes transportation, several scenic stops, and insights from an experienced guide. The small group size (max 15) ensures that you won’t be lost in a crowd, and the mobile ticket system makes booking straightforward. Plus, with pickup offered from your accommodation, it’s a convenient way to kick off your Madeira adventure.

What makes this tour worth considering?

Our favorite aspect is how it offers a balanced mix of natural beauty and authentic cultural experiences. The stops at traditional villages and viewpoints showcase Madeira’s varied landscape—from lush forests to arid peninsulas—giving you a well-rounded picture of the eastern part of the island. The inclusion of Pico do Arieiro, the third-highest point on the island, is especially appealing for those craving panoramic mountain views, often described as breathtaking—and the photos certainly don’t do it justice.

However, a potential drawback is that the brief stops mean you won’t have time for in-depth exploration. If you love detailed hikes or wandering around at your own pace, this might feel a bit rushed. But if you prefer quick snapshots with the option to revisit later on your own, this tour works beautifully.

Who would love this tour?

It’s perfect for travelers wanting a comprehensive yet relaxed overview of Madeira’s east coast, especially if you’re on a short trip or prefer guided tours for convenience. Families, couples, or solo travelers who appreciate scenic vistas and cultural insights will find this experience rewarding.

In-Depth Look at the Itinerary

Stop 1: Camacha – A Taste of Madeira’s Traditional Roots

The tour kicks off in Camacha, a picturesque village perched over 700 meters above sea level in Santa Cruz. Known for its traditions and folklore, Camacha remains a hub for Madeira’s famous wickerwork craft. Here, you get a 20-minute glimpse into local artisan skills and village life. It’s a lovely start, giving you a feel for authentic Madeiran culture early on.

Stop 2: Pico do Arieiro – The Mountain Majesty

Next is Pico do Arieiro, one of the island’s most iconic viewpoints at 1,818 meters. Surrounded by rugged peaks, the view from here is often described as spectacular, offering a sense of the island’s impressive topography. Reviewers mention that the area can be a bit chilly and windy, so dress accordingly. The short 20-minute stop means you’ll likely want to take quick photos and soak in the atmosphere rather than long hikes.

Stop 3: Ribeiro Frio – In the Heart of the Laurissilva Forest

This stop immerses you in Madeira’s lush greenery. Ribeiro Frio is part of the UNESCO-listed Laurissilva Forest, a treasure trove of endemic flora and fauna. You can enjoy a stroll or simply admire the serenity of this protected landscape. Reviewers highlight that the natural beauty here is particularly striking, and with 30 minutes, it’s enough to snap some photos and breathe in the forest air.

Stop 4: Fortress of Faial – Coastal Charm and Local History

Perched on the north coast, Faial is a small parish with a rich history. The fortress and the old chapel, built around 1771, offer a glimpse into Madeira’s maritime past. The 20-minute stop is brief but offers enough time to appreciate the coastal scenery and the quaint village atmosphere. Reviewers love the tranquility and the chance to see a less-touristed side of Madeira.

Stop 5: Santana – The Village of Colorful Houses

Santana is a highlight for many visitors. Known for its traditional triangular houses with thatched roofs, it’s a vibrant stop that offers a window into Madeira’s architectural traditions. With a two-hour visit, you have ample time to explore, take photos, and soak in the colorful surroundings. Many reviews praise Santana as a “must-see” for its authenticity and charm.

Stop 6: Miradouro da Portela – Panoramic Mountain and Sea Views

This viewpoint, perched at 670 meters, offers sweeping vistas over Porto da Cruz and Penha d’Águia. It’s a perfect spot for a quick panoramic photo and to appreciate Madeira’s dramatic coastline. The 20-minute stop provides enough time for a few snapshots and enjoying the fresh mountain air.

Stop 7: Ponta de São Lourenço – Volcanic Arid Beauty

One of the most distinctive stops, Ponta de São Lourenço is a volcanic peninsula with an arid, almost Martian landscape that contrasts sharply with Madeira’s lush interior. Its basaltic terrain and exposed views make it a unique landscape. The 30-minute stop is enough for a quick walk along the trail, but be prepared for a somewhat rugged terrain. Reviewers mention the scenery here is “completely different” and well worth the visit.

Stop 8: Machico – Coastal Panorama

Finally, the tour concludes in Machico, a historic town with a charming bay. From the Pico do Facho viewpoint, you’ll enjoy a panoramic view of the valley and the ocean beyond. With a 20-minute stop, you can appreciate the scenery and reflect on the day.

The Guide and Transportation

The tour is conducted in a comfortable, air-conditioned minibus, which reviewers find ideal for a full-day outing. The driver, often described as friendly and knowledgeable, provides commentary and enough time at each stop to enjoy the sights. Several reviewers note that the driver’s insights added value, with some mentioning the driver’s enthusiasm and local knowledge.

The small group size means interactions are personal, and the stops are paced to avoid feeling rushed. Travelers especially appreciated the flexibility in timing—ample time was provided at each location to take photos and soak in the views, without feeling hurried.

The Value of the Experience

At just over $40, the tour offers excellent value considering the number of stops, transportation, and guided insights. The price is especially attractive for visitors who want a curated experience without the hassle of organizing their own transport or multiple tickets. The inclusion of free admission at each stop means you’re only paying for the convenience and guide expertise.

What could be improved?

Some reviews mention that the stops are quite short, which is ideal for quick sightseeing but not for long exploration. If you’re looking for a relaxing day with plenty of time to hike or explore in detail, this might feel rushed. Also, the tour focuses on sightseeing snapshots rather than in-depth cultural or historical experiences.

Who Should Book This Tour?

This tour is best suited for those who value efficiency and scenic highlights over long walks or detailed exploration. It’s ideal for first-time visitors wanting an overview of Madeira’s east coast, families, or anyone looking for a relaxed day with expert guidance. If you love stunning viewpoints, traditional villages, and natural landscapes all in one day, this tour delivers.

The Sum Up

“Discover the East” by Planet Madeira provides a solid, affordable way to see a diverse slice of Madeira’s natural beauty and cultural charm. With knowledgeable guides, well-chosen stops, and a comfortable transport option, it offers a practical solution for travelers short on time but eager for authentic experiences. The emphasis on scenic viewpoints and traditional villages makes it an engaging way to understand what makes Madeira so special.

While it’s not a deep dive into every aspect of Madeira—those seeking more in-depth hikes or cultural tours might want to supplement it—the overall value and experience are hard to beat at this price point. It’s especially suitable for visitors who prefer a guided, hassle-free day with plenty of memorable vistas and authentic moments.

If your goal is to see the highlights without stress, enjoy spectacular views, and learn a bit along the way, this tour is worth considering. Just remember to bring your camera, dress for the weather, and get ready for a day of scenic highlights and cultural charm.

FAQ

Is pickup included in this tour?
Yes, pickup is offered, making it convenient to start your day without worrying about transportation logistics.

How long are the stops?
Stops vary from about 20 to 30 minutes, enough for photos and quick exploration, but not for in-depth sightseeing.

What is the group size?
The maximum group size is 15 travelers, ensuring a more personal experience and easier interaction with the guide.

Is it suitable for children or families?
Most travelers can participate, and the stops are family-friendly, but consider the short duration at each stop if traveling with very young children.

What is the price and what does it include?
The tour costs approximately $40.52 per person and includes transportation, guided commentary, and access to the stops; admission is free at each site.

Can I cancel the tour?
Yes, free cancellation is available up to 24 hours in advance for a full refund.

Is the tour suitable for people with mobility issues?
Since the stops are brief and involve short walks, it’s reasonably accessible, but those with mobility concerns should check with the provider for specific accommodations.

Ready to discover Madeira’s east coast in comfort and style? This tour offers a memorable day packed with beautiful scenery, charming villages, and scenic viewpoints, perfect for those wanting a curated experience with authentic touches.