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Explore Friuli-Venezia Giulia’s wines with a private tasting led by passionate experts, offering authentic insights and delicious snacks in a relaxed setting.

Our review focuses on a highly-rated, intimate wine tasting experience in Friuli-Venezia Giulia, Italy, offered by Pitars. For just over $20 per person, you’ll get a guided session featuring white, red, and sparkling wines produced locally — and in good weather, a visit to the vineyard itself. This experience is perfect for those wanting a genuine taste of regional wines without the crowds or overly commercialized tours.
One aspect that truly caught our attention is how personalized this tour feels — it’s private, only your group participates, and the guides are praised for their knowledge and warmth. However, if you’re looking for an in-depth, behind-the-scenes look at wine production, this might not fully satisfy that curiosity since it primarily focuses on tasting and basic characteristics.
This tour is ideal for curious travelers who enjoy exploring local flavors in a relaxed environment, especially if you’re interested in learning from passionate guides and savoring high-quality wines in a scenic setting.
Looking for more options in Friuli Venezia Giulia? Here are some other experiences worth considering.

This private tasting by Pitars provides an excellent introduction to the wines of Friuli-Venezia Giulia, a region renowned for its diverse varieties and quality. The tour lasts about an hour — a perfect length for a relaxed but informative visit. You’ll sample a selection of white, red, and sparkling wines, each with its unique story and characteristics, explained clearly by your guides.
One appealing feature is the potential visit to the vineyard itself, which depends on favorable weather. During this walk, you can witness the grapes in their natural environment, adding a layer of authenticity to the tasting. Even if you don’t visit the vineyard, the guides’ insights into oenological practices help you understand what makes these wines special.
Based on reviews, the guides, such as Ilaria, are described as “truly perfect hosts” who “teach so much” and make the experience memorable. The hosts’ passion and ability to communicate clearly are what elevate this tasting from just drinking wine to an educational experience. Whether explaining the nuances of wine production or sharing stories about their vineyard, they make the encounter personal and engaging.
The wines are highlighted as delicious and of good quality for the price, with many reviewers noting the friendly staff and the selection’s appeal. The inclusion of snacks enhances the tasting, balancing acidity and tannins with complementary flavors. This thoughtful touch ensures that the experience feels complete without the need for a full meal.
At approximately $20.82 per person, the experience offers excellent value, especially considering the private setting and expert guidance. The reviews repeatedly mention how worthwhile the cost is, emphasizing the quality of wines and the friendly atmosphere. For travelers seeking an authentic taste of Friuli-Venezia Giulia’s wine culture without breaking the bank, this tour is a compelling choice.

Most travelers book about 13 days in advance, which suggests this experience is fairly popular and can fill quickly. Confirmation is rapid unless booked within a day of your visit, in which case you’ll receive confirmation swiftly, based on availability.
The tasting begins at Pitars, located in San Martino Al Tagliamento. The activity lasts roughly one hour, making it easy to fit into a day of sightseeing or as a relaxing standalone experience. The tour concludes back at the starting point, so there’s no need for additional transportation.
The possibility of visiting the vineyard depends on good weather, adding an outdoor element that many find charming. If it’s sunny, you’ll get a chance to see the grapes in their natural environment, which can deepen your appreciation of the wines.
This is a private activity, meaning only your group will participate, which allows for a more tailored and less hurried experience. Service animals are permitted, which is considerate for travelers with special needs.
The policy offers free cancellation up to 24 hours in advance, providing peace of mind. If your plans change unexpectedly, you can easily reschedule or get a full refund—ideal for flexible travel plans.
This tour is a wonderful option for those who want an authentic, relaxed introduction to Friuli-Venezia Giulia wines. The guides’ knowledge and friendly approach are consistently praised, making it suitable for beginners and wine enthusiasts alike. The inclusion of snacks and the intimate setting make it a memorable, personalized experience that feels more like visiting friends’ homes than a commercial tasting.
If you’re after a deep dive into wine production, this might not be the best fit, as it focuses mainly on tasting and basic practices. However, if you’re eager to taste excellent wines and learn about their characteristics in a scenic setting, this tour delivers in spades.
This private tasting tour is ideal for curious travelers eager to explore local wines without the hassle of large groups. It suits those who value personalized attention, expert guidance, and high-quality wines at a reasonable price point. It’s perfect for anyone wanting a relaxed afternoon learning about Friuli-Venezia Giulia’s wine culture, especially if you’re traveling in good weather and are interested in seeing the vineyard.
It’s also a great choice for families with children, as the tour is flexible, and reviews mention the guides’ accommodating nature. If you’re visiting Friuli-Venezia Giulia and want a taste of the local wine scene in a friendly, intimate setting, this experience is worth considering.
Is this a group or private experience?
This is a private tour, meaning only your group will participate, which allows for a more personalized and relaxed experience.
How long does the tasting last?
The activity lasts approximately one hour, making it manageable even if you have a packed travel schedule.
What wines will I taste?
You’ll sample white, red, and sparkling wines produced by Pitars, allowing you to explore a range of flavors typical of the region.
Are snacks included?
Yes, snacks are provided to complement the wines and enhance the tasting experience.
Can I visit the vineyard?
Yes, if the weather is good, the tour may include a visit to the vineyard, giving you a chance to see the grapes and the landscape firsthand.
What is the price?
The cost is about $20.82 per person, which is quite reasonable given the quality of the experience and the personalized attention.
How do I book?
Most bookings are made about 13 days in advance. Confirmation is quick unless booked within a day of your visit, in which case it depends on availability.
To sum it up, this private wine tasting in Friuli-Venezia Giulia offers a balanced mix of expert guidance, authentic wines, and scenic charm, all at a value-packed price. Whether you’re a casual wine lover or seeking an introduction to regional varieties, you’ll appreciate the warmth of the hosts and the quality of the wines. It’s an experience that combines education, relaxation, and a taste of Italy’s lesser-known wine treasures—sure to be a memorable part of your trip.