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Discover Florence’s culinary secrets on a private food and wine tour with a knowledgeable local guide. Taste authentic specialties while exploring the city’s iconic sights.
If you’re looking to experience Florence through its taste buds, this private food and wine tour offers an authentic glimpse into the local culinary scene. Led by a passionate guide—who’s both a native Florentine and fluent in English—you’ll walk through charming neighborhoods, visit market stalls, and sample up to 10 delicious bites and drinks. The tour balances food, history, and local insights, making it a well-rounded introduction to Tuscany’s jewel.
One of the best parts? It’s entirely private, so you get a personalized experience tailored to your pace and interests. We particularly love how this tour combines culinary discovery with cultural highlights—from the lively Sant’Ambrogio market to sweeping views near Ponte Vecchio. However, keep in mind that it’s a walking tour, so comfortable shoes are a must, and it covers a fair amount of ground in about three hours. If you’re a foodie eager to explore Florence’s authentic flavors without the crowds, this probably fits the bill perfectly.
That said, some reviewers mention that the food and wine tastings are more limited than expected, which might be worth considering if you’re craving a more extensive tasting experience. This tour suits travelers who want genuine local insights, enjoy walking, and are happy to indulge in a variety of small bites rather than a full meal.

This three-hour private experience offers a carefully curated taste of Florence, mixing food, culture, and some of the most picturesque city views. The journey starts in the lively neighborhood of Sant’Ambrogio, a local hub bustling with small shops and authentic eateries. Here, you’ll sample Florentine favorites like coccoli (fried dough) and cantucci (almond cookies), as well as enjoy meats, cheeses, and extra-virgin olive oil. One reviewer even mentioned the opportunity to taste truffle—in a city that truly loves its earthy flavors.
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Walking into the Sant’Ambrogio market, you’ll feel a genuine local vibe. Unlike Florence’s more touristy spots, this market has a sense of authenticity, with vendors eager to share their products. Reviewers loved how the guide—likely Christy—brought a personal touch, explaining the significance of each item and the history behind some recipes. For example, some visitors appreciated her perspective as a guide raised in the U.S. but living in Florence, blending cultural insights seamlessly with food commentary.
Expect to taste olive oil, cured meats, cheeses, and perhaps some truffle products. The stops are not just about eating but also about understanding what makes Florentine and Tuscan cuisine special. One reviewer praised the food quality, describing it as marvelous, emphasizing the value of authentic, family-run shops.
After the market, your guide will lead you on a walk through the city’s charming streets, twisting and turning into quieter neighborhoods. This part of the tour is about experiencing local life away from the crowds, with plenty of historic sights along the way. The walk itself offers beautiful views and a chance to appreciate Florence’s architecture while learning tidbits about the city’s history.
Midway, you’ll pause for photos and some sightseeing, especially around the Duomo—its intricate facade and towering dome are impossible to ignore. The tour includes a view of Ponte Vecchio, the iconic bridge packed with jewelry shops, and provides an opportunity to savor the city’s scenery while nibbling on small bites.
One reviewer mentioned enjoying the view of Ponte Vecchio during the tour, emphasizing the combination of culinary delights with visual splendor, making for a memorable experience.
The tour concludes with a visit to a local wine shop, where you’ll enjoy a glass of Tuscan wine, often Chianti, paired with cheeses or charcuterie. While some reviews note the wine tasting might be limited (often just one glass), others appreciated the personalized service and the chance to ask questions about local wines. The guide’s recommendations for off-the-beaten-path wine shops or eateries often lead to extra adventures later in their trip.
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Included in the price are all the tastings—covering pastries, cheeses, meats, olive oil, and wine—which means you’ll leave well-fed and with a deeper appreciation for local flavors. Transportation isn’t included, so expect to walk between stops, which is a lovely way to enjoy Florence’s streets.
The tour starts at Piazza Sant’Ambrogio and ends within easy walking distance of Ponte Vecchio or Santa Maria Novella train station—ideal for continuing your exploring or heading back to your accommodation.

Based on numerous comments, the tour’s standout feature is the guides’ local knowledge and personable approach. Reviewers frequently praised guides like Christy and Tatiana, appreciating their ability to blend food commentary with fascinating insights about Florence. One guest described their guide as having “so much passion,” which made the experience lively and genuine.
Many reviews also highlight that the tastings are thoughtfully curated, with some mentioning that the food choices could be more varied or unique—especially if you’ve already sampled Italian treats elsewhere. Still, the quality of the food and the warm, intimate nature of the tour make up for this.
The private format is another hit, allowing guests to ask endless questions and customize their experience. Families, couples, and groups have all enjoyed the relaxed pace and personalized attention.
One guest summed it up perfectly: “This is how you vacation,” emphasizing the value of a private, cultural, and culinary experience rather than a crowded, generic tour.


Travelers eager to explore Florence beyond the typical tourist spots will find this tour perfect. Food lovers, in particular, will appreciate the chance to taste authentic, high-quality specialties from local artisans and markets. Those who enjoy walking and cultural stories will love the narrative woven into the food stops, making it both a culinary and sightseeing adventure.
Families with older children and couples will benefit from the private setting, allowing questions and leisurely conversations. However, if you’re looking for a deep dive into wine or a full-blown culinary class, this tour might feel a bit limited in scope.

This Florence food and wine tour offers a balanced, authentic peek into the city’s culinary soul. With an expert guide, you’ll enjoy a mix of delicious tastings, beautiful scenery, and fascinating stories—all in a private setting that adapts to your pace. It’s particularly suited for those who want to get off the beaten track, taste local specialties, and learn about Florence from someone who genuinely cares about sharing her city.
While the wine tastings are modest, the quality and personalized approach more than make up for it. The tour’s true strength lies in its capacity to connect you with Florence’s everyday life—its markets, neighborhoods, and hidden eateries—making it a memorable highlight of any trip.
If you’re after a relaxed, engaging, and tasty introduction to Florence, this experience is hard to beat. Just remember to arrive hungry and ready to walk—your taste buds and your camera will thank you.

Is this a private tour?
Yes, it’s a private experience, meaning only your party will participate, allowing for personalized attention and flexibility.
How long does the tour last?
The tour runs for approximately 3 hours, covering multiple stops on foot.
Are food and wine tastings included?
Yes, all tastings like cheeses, meats, pastries, olive oil, and a glass of wine are included in the price.
What’s the meeting point?
The tour begins at Piazza Sant’Ambrogio, a lively local square in Florence that is easy to access by public transportation.
Is transportation provided?
No, transportation is not included. The tour involves walking between stops, so wear comfortable shoes.
Can I cancel if my plans change?
Yes, cancellations are free if made at least 24 hours in advance. Less than 24 hours means no refund.
Is this suitable for children?
While the reviews mention families with teenagers enjoying the experience, very young children might find the walking and tasting stops less engaging.
What about dietary restrictions?
Most tastings are typical local fare. If you have specific dietary needs, it’s best to communicate with the guide beforehand.
Is it worth the price?
Considering the private, personalized service, multiple tastings, and the opportunity to learn about Florence from a local, many find it excellent value.
In short, this Florence food and wine tour offers a well-rounded, authentic taste of the city. Whether you’re a first-time visitor or returning lover of Florence, it’s a delightful way to connect with the city’s culinary heartbeat.