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Discover the charm of Puglia with this private guided tour visiting Alberobello, Locorotondo, and Martina Franca, featuring wine tastings, historic sights, and authentic Italian scenery.
Exploring Puglia: A Deep Dive into the Three White Purls Tour
If you’re dreaming of a day immersed in Italy’s quintessential whitewashed towns, this Best of Puglia: Three White Purls tour promises exactly that. Offered by Events in Italy, this private eight-hour experience takes you through some of the most enchanting spots in the Valle d’Itria region—Alberobello, Locorotondo, and Martina Franca. It’s perfect for those who want a curated taste of Italy’s unique architecture, scenic landscapes, and delicious wines, all without the hassle of planning.
What we really appreciate about this tour is its focus on authentic local experiences—meeting winemakers, wandering charming alleyways, and enjoying spectacular panoramic views. The small-group or private format ensures a cozy atmosphere and personalized attention from your guide, which makes all the difference in really soaking up the atmosphere.
One potential drawback is the relatively tight schedule—each stop gets about two to four hours, which means some sites might feel rushed if you’re eager to linger. Still, for most travelers wanting a well-rounded overview in a single day, this is ideal. Who will love this? Tourists craving a curated, leisurely exploration of Puglia’s signature towns, especially those interested in local wines and authentic Italian ambience.


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The day kicks off at 9:00 am with pickup from your hotel, where your private guide and driver are ready to whisk you away. Martina Franca is your first stop—an elegant town bursting with Baroque architecture and medieval charm. We loved the way the guide pointed out the contrast between the bright white houses and the warmer tones of noble estates and historic churches. Strolling through the maze of streets, squares, and flower-filled staircases, you get a real sense of this town’s noble past.
One reviewer highlighted how the “unusual places” and the medieval atmosphere made this part of the tour stand out. The preserved medieval streets are perfect for wandering and snapping photos, but be prepared for some uphill walking if you want to explore further.
Next comes Locorotondo, famed for its circular shape and outstanding beauty. Here, the tour includes a visit to a local cellar—an inviting spot where you’ll taste a variety of regional wines paired with fresh local fare. This tasting session isn’t just about sipping wine; it’s a chance to meet local winemakers and understand the traditions behind their craft.
Following lunch, you’ll explore the town’s iconic whitewashed houses, flower-filled balconies, and sweeping views of the Valle d’Itria. Many reviews emphasize how this town’s peaceful, picture-perfect ambiance makes it a highlight. As one guest observed, “We felt in love with its history, views, nature, and food,” capturing how Locorotondo embodies classic Puglian charm.
The final stop is Alberobello, famous for its conical-roofed trulli—small, snow-white dwellings built of limestone. Walking through these labyrinthine streets feels like stepping into a fairy tale. The guide shared interesting facts about the rooftops painted with mystical symbols, adding a layer of intrigue to the visit.
You’ll have about two hours to explore and take pictures of these whimsical structures, while learning about their history from your guide. After the tour, you’re returned to your hotel, ending a day packed with beauty, history, and flavor.

This tour is perfect for travelers who want a curated, relaxed yet comprehensive introduction to Puglia’s most picturesque towns. It’s especially suited if you appreciate architecture, scenic views, and local wines. The small-group or private format means you’ll get personalized insights, making your experience more meaningful.
While the schedule is tight, the variety of stops means you’ll experience the essence of each city without spending days on the road. If you’re short on time but want an immersive taste of Puglia’s charm, this tour offers great value and authentic encounters.

This experience appeals to those who value expert guides and a well-organized itinerary. It’s ideal for first-timers eager to see the highlights while enjoying local flavors. If you enjoy picturesque landscapes, historic towns, and wine tasting, you’ll find plenty to love here.
However, if you prefer to explore at a leisurely pace or want to spend more time in each town, you might find the schedule a bit rushed. Still, most reviewers praised the balance of sightseeing and relaxation.

The Best of Puglia: Three White Purls tour offers a beautifully curated glimpse into the region’s most visually stunning towns, highlighting their architecture, history, and flavors. It’s a fantastic choice for travelers looking for an intimate, guided experience that combines scenic beauty with authentic cultural insights. The inclusion of wine tastings and local cuisine makes it especially appealing to food and wine lovers.
This tour is best suited for those who appreciate well-organized, private or small-group outings, where quality and personal attention matter. It delivers a memorable day of exploring some of Italy’s most enchanting landscapes and towns—perfect for a taste of Puglia’s essence.

Is this tour private or in a group?
This is a private tour, so only your group will participate, offering a personalized experience.
What is included in the price?
The price covers the private guide and driver, transportation, wine tastings at a local cellar, and a traditional lunch. Entrance fees to the towns are free.
How long is each stop?
Martina Franca gets about four hours, Locorotondo around two hours including lunch, and Alberobello about two hours.
Is pickup offered from the hotel?
Yes, the tour includes pickup from your hotel, making the start seamless.
What time does the tour start?
The tour begins at 9:00 am.
Can I cancel the tour if my plans change?
Yes, full refunds are available if you cancel at least 24 hours before the scheduled start.
Is this tour suitable for all ages?
Most travelers can participate, but be prepared for some walking and uneven streets, especially in the towns.
Are there opportunities for photos?
Absolutely. The towns are extremely photogenic, especially Alberobello with its iconic trulli.
What should I wear?
Comfortable shoes are recommended for walking, and bring sun protection if sunny.
Is there any free time during the tour?
Most of the time is scheduled; however, your guide will share tips on how to further explore each town if you wish to stay longer.
This detailed tour review aims to help you decide if this Puglia adventure matches your travel style—combining scenic beauty, cultural richness, and authentic Italian flavors in a well-organized day.