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Discover authentic Abruzzo wines and learn vineyard secrets on this guided winery tour in Villamagna, featuring tastings, olive oil, and a family-run charm.
If you’re seeking an authentic, intimate wine experience in Italy’s less-traveled regions, this Winery Tour and Tasting in Abruzzo offers just that. For around $26.65, you’ll spend about two hours exploring a family-run vineyard in the medieval village of Villamagna, getting up close with local wines, olive oils, and the unique role of roses in vineyard health. It’s a hands-on, authentic glimpse into Abruzzo’s wine-making traditions that appeals to curious travelers who love to learn and taste.
What makes this experience stand out is the heartfelt approach of the guides, especially Costantino and Eleonora, who bring warmth and detailed knowledge to every step. The chance to see how traditional methods like planting roses at the start of vineyard rows still play a role in quality control feels genuine and rare. On the flip side, the tour’s short duration and limited inclusions (no transportation or meal options) mean it’s best suited for those with a flexible schedule eager for a local experience.
This tour is perfect for wine lovers eager to explore Italy beyond the major vineyards, as well as travelers interested in small-scale, sustainable farming practices. If you’re after a relaxed, educational outing that combines history, nature, and good wine, this could be just the ticket.


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The tour is based in Villamagna, a tiny medieval village in the Chieti province of Abruzzo. This area is a quiet haven for viticulture, renowned for its Villamagna Doc designation—one of the world’s smallest Appellations of Controlled Origin. The village’s narrow streets and historic charm set the perfect scene for an authentic Italian wine experience.
From the start, you’ll appreciate how this tour emphasizes a personal, family atmosphere. The winery, founded and run by locals, is a small-scale operation where each bottle is handcrafted and individually numbered. The setting is rustic but well-maintained, with views of vineyards and olive groves that paint a quintessential Italian countryside backdrop.
The guiding star of this experience is the guided walk through the vineyards and olive groves. As you stroll, your guide explains that the winery’s philosophy is rooted in tradition, with a focus on craftsmanship and sustainability. One of the most interesting aspects is the use of roses at the beginning of vineyard rows, a practice dating back centuries. These roses serve as natural indicators of vine health, helping the winemaker identify issues early and maintain quality without chemical interventions.
Expect to learn how the dried roses are carefully placed on each bottle during production, making each one a small work of art. This detail reflects the passion and attention to detail that goes into every step of the process, which you’ll get to observe firsthand.
After the vineyard walk, you’ll return to the winery for the tasting session. Here, you’ll sample three wines—white, red, and rosé—each representative of the region’s style. The hosts take pride in explaining the nuances of each label, making the tasting both educational and enjoyable.
The wines are paired with olive oil and homemade bread, adding local flavors to the experience. The olive oil, produced on-site, is notably high-quality, and the hosts are keen to share how it complements the wines perfectly. The tasting is relaxed, allowing time to savor each sip and ask questions, with guides eager to share their expertise.
What sets this tour apart, as highlighted by reviews, is the knowledgeable guides—particularly Costantino, who is described as “bravo, simpatico, and very prepared.” Guests appreciate his storytelling and his ability to make complex vineyard practices understandable and engaging. Eleonora’s professionalism and friendliness also ensure a warm experience.
The tour costs just over $26 per person, making it highly accessible. It’s a group experience limited to 20 travelers, which helps maintain an intimate atmosphere. The tour does not include transportation; meet-up is at the designated point in Villamagna, so plan accordingly.
While the tour doesn’t provide hotel pickup or drop-off, the central meeting point is easy to reach if you’re staying nearby. The 2-hour duration is perfect for a relaxed afternoon, but travelers should note that it’s primarily focused on wine tasting and vineyard exploration—no additional meals or extensive sightseeing included.
The sole review available is glowing, with the phrase “fantastica” capturing the overall sentiment. The reviewer praised the guides’ professionalism and the opportunity to see a “hidden treasure” in Villamagna. They mentioned that the tastings were well explained and that the experience was worth visiting.

This tour is ideal for wine enthusiasts wanting a behind-the-scenes look at Italian vineyard practices. It’s perfect if you’re interested in small, family-run wineries and enjoying a more personal, less commercialized experience. It suits travelers who appreciate learning about local traditions—like the use of roses in vineyards—and want to taste authentic regional wines paired with local products.
It’s also a good choice for those combining a trip to the Abruzzo coast or mountains, since the tour is brief and flexible. However, if you prefer a more extensive wine-tour experience with transportation included or a meal, you might want to consider other options.
Absolutely. For around $26, you get a genuinely local experience that combines history, tradition, and great wine. The guides’ expertise and the chance to see a small-scale, sustainable vineyard make this a meaningful outing for wine lovers and curious travelers alike.
The fact that each bottle is handcrafted with a dried rose on top adds a special touch of craftsmanship that you won’t find everywhere. Plus, the relaxed pace and warm hospitality make it more than just a tasting— it’s a story about how Abruzzo keeps its traditions alive.
If you’re after an authentic, affordable, and well-guided wine experience in Italy, this tour is a winner. It offers a taste of regional culture and a chance to connect with local producers in a way that larger wineries simply can’t provide.

Is transportation included in this tour?
No, the tour does not include hotel pickup or drop-off. You’ll need to meet at the specified location in Villamagna.
How long does the tour last?
The experience takes approximately 2 hours, providing enough time for a vineyard walk, explanation, and tasting.
Can I expect to taste different types of wine?
Yes, you’ll taste three different labels: a white, a red, and a rosé, each explained by your guides.
Is this experience suitable for children or non-drinkers?
While most travelers can participate, wine tasting is only for those 18 and over. Non-drinkers can still enjoy the vineyard walk and the cultural insights.
Are there any dietary considerations?
You can advise about specific dietary requirements when booking, but the tasting includes bread and olive oil, which can be suitable for most diets.
What makes the use of roses in the vineyards special?
The roses act as natural indicators of vine health, a tradition used for centuries to monitor and protect the grapes without chemicals.
This Winery Tour and Tasting in Abruzzo offers an engaging mix of tradition, expert storytelling, and regional flavors that’s hard to beat at this price point. It’s a wonderful way to deepen your understanding of Italy’s wine culture—an experience that’s as educational as it is enjoyable.