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Discover Madeira's stunning east coast on this full-day Jeep safari. Enjoy scenic viewpoints, off-road adventures, and local highlights with expert guides.
This full-day Jeep safari through Madeira’s eastern regions promises a landscape filled with incredible viewpoints, charming villages, and off-the-beaten-path sights. Priced at around $67.20 per person, it’s a well-regarded, family-friendly way to see Madeira with a local guide leading the way. The tour highlights natural beauty and cultural spots, making it perfect for travelers craving an authentic experience away from busy tourist buses.
What we love most is how the tour combines scenic vistas with lively commentary from guides who really know their stuff. The stops at Santana’s traditional houses or the Ponta de São Lourenço viewpoint offer photo-worthy moments and memorable stories. On the flip side, some might find the off-road driving a bit nerve-wracking if they’re not comfortable with bumpy terrain or heights. This adventure suits those who enjoy a mix of nature, culture, and a touch of adventure — ideal for active travelers, families, and anyone looking to see Madeira’s genuine charm.


This Madeira tour is designed for travelers who want to combine adventure with sightseeing without feeling rushed. Starting at 9:00 am with hotel pickup, the journey quickly immerses guests into the island’s lesser-known corners. We’ll guide you through a detailed itinerary, highlighting what makes each stop special along the way.
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The adventure begins at Pico do Areeiro, the third-highest peak on the island, offering views that stretch across the clouds and mountains. Here, the admission is free, and with just 25 minutes allocated, it’s enough time to breathe in the fresh mountain air and snap some photos of the rugged landscape. Reviewers mention how this spot sets the tone for the day, with one describing it as “a breathtaking start” and noting the cool, crisp atmosphere that contrasts with the coastal heat below.
Next, the tour takes us to Ribeiro Frio, known for its Levadas (irrigation channels). The highlight here is the Balcões de Ribeiro Frio, a short walk of about 20 minutes that offers lush scenery and the chance to see Madeira’s famous birdlife. This stop is praised for its easy access and beautiful views, with many calling it a “tiny walk that packs a punch.” It’s an ideal snapshot of Madeira’s verdant interior.
The highlight for many is the visit to Santana, famous for its traditional A-frame houses painted in bright colors. The tour allocates around two hours here, giving you time for a relaxed lunch and to explore the charming village. Reviewers highlight that Santana feels like stepping into a postcard, with some describing it as “the most charming village on the island.” The lunch is typically not included in the price but is a chance to try local dishes and enjoy the friendly atmosphere.
A quick 15-minute stop at the Guindaste viewpoint offers sweeping views over the coast and cliffs. Reviewers mention it as a “perfect photo stop,” especially on clear days when you might even glimpse Porto Santo in the distance. The vantage point provides a great perspective on Madeira’s rugged coastline.
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In Porto da Cruz, a 20-minute visit to the Rum Factory gives you an authentic taste of Madeira’s famous spirit. Guests often mention how fun and informative this stop is, with the opportunity to sample different types of Madeira Rum. It’s a delightful break that combines culture with a little indulgence, and many reviewers note the knowledgeable staff who make the tasting extra engaging.
The final stop is at Ponta do Rosto, a spectacular viewpoint showcasing dramatic red cliffs that plunge into the Atlantic. If the weather is clear, you might even see Porto Santo island across the water. It’s a fitting end to a day filled with natural beauty, with some reviewers calling it “the highlight of the trip” for its stunning landscape.
On the way back, the tour passes through Machico, Madeira’s first capital, and the charming town of Santa Cruz, both steeped in history and local life. These drives are appreciated for their scenic route and the chance to glimpse everyday island life.
The guides are consistently praised. Reviewers mention Ernesto, Rodrigo, Alex, and Pedro as knowledgeable, personable, and skilled drivers, especially noting how they manage the off-road driving skillfully and make everyone feel safe. One reviewer said Ernesto was “an amazing driver and guide,” while others appreciated guides’ ability to share insights about local flora, fauna, and culture.
The small group size (up to 8 people) is another highlight. It makes the experience more intimate, allowing guides to tailor the commentary and ensure everyone gets a good view and enough time at each stop. Guests love how this setup contrasts with large bus tours, giving a more personal feel — “a great way to see parts of Madeira you can’t access with a big tour bus,” as one review states.
The off-road element is a big draw, with many reviewers describing it as “thrilling” and “unique.” It’s a fantastic way to access areas inaccessible by regular vehicles, especially the mountain viewpoints and rural villages. The bumpy roads might not be for everyone, but most find the experience fun and exhilarating.
At around $67.20, the tour offers excellent value considering it’s an all-day experience with hotel pickup and drop-off, multiple stops, and the guide’s insights. The inclusion of local taxes and live commentary adds to the value, making it a seamless experience without added stress or hidden costs.
The tour is suitable for travelers with moderate physical fitness, as some walking is involved, though stops are generally accessible. Children are welcome if accompanied by adults, and the tour operates with multilingual guides — helpful for international visitors. The maximum group size of 8 ensures a cozy, engaging atmosphere.

This safari is perfect for adventurous families, couples, or solo travelers looking to see Madeira’s natural beauty and cultural highlights without the hassle of planning transportation. It suits those interested in off-road driving, scenic viewpoints, and local villages. If you prefer minimal walking with plenty of sightseeing and photo stops, this tour fits the bill beautifully.
It’s also ideal for visitors with a sense of curiosity about Madeira’s landscape and a desire to explore hidden spots only accessible via rugged roads. If you’re someone who enjoys lively guides sharing stories and tips, you’ll particularly appreciate this experience.

Is hotel pickup included?
Yes, the tour offers hotel pickup and drop-off, making it very convenient and saving you the hassle of organizing transport.
How long is the tour?
It lasts approximately 8 hours, giving you ample time at each stop without feeling rushed.
What’s the group size?
The maximum group size is 8 travelers, providing a more intimate experience.
Are meals included?
No, lunch is not included, but there are plenty of options during the Santana stop. Drinks are also not included.
Is this tour suitable for children?
Children can join if accompanied by an adult, and the tour requires moderate physical fitness, so consider this if your kids are very young or have mobility issues.
What kind of vehicle is used?
A 4×4 jeep, which is perfect for navigating Madeira’s rugged roads and reaching viewpoints inaccessible to larger buses.
Are guides multilingual?
Yes, the tour may be operated by a multilingual guide, ensuring clear communication for international guests.

This full-day Jeep safari through Madeira’s east coast is a standout choice for travelers seeking a combination of adventure, cultural insight, and natural beauty. The guides’ local knowledge and ability to navigate challenging terrains make for a safe and engaging experience. The stops at picturesque viewpoints, charming villages, and the rum factory add layers of interest that appeal to a variety of travelers.
While the off-road driving might be a bit rough for some, most guests find it enhances the sense of adventure and access to hidden treasures. The small-group setting ensures personalized attention and allows you to ask plenty of questions — perfect for those who love storytelling and learning about local life.
In terms of value, at just over 60 euros, it’s a worthwhile investment for a full day of sightseeing, with many reviewers calling it one of the best ways to experience Madeira beyond the typical tourist spots. Whether you’re a first-timer or returning visitor, this tour offers a memorable way to explore Madeira’s east coast in comfort and style.
To get the most out of this experience, consider bringing a camera with zoom for the viewpoints and some light snacks for breaks. Dress in layers — mornings and higher elevations can be cooler, even in summer. And most importantly, enjoy the ride — the off-road sections are the highlight for many and give you a true taste of Madeira’s rugged beauty.
Embark on this adventure if you’re eager to see Madeira’s unspoiled nature, enjoy a touch of off-road fun, and learn from guides passionate about their island. It’s a day packed with unforgettable views and stories that will stay with you long after your trip ends.