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Discover Santa Cruz’s best spots on a private, flexible half-day tour including beaches, a university, iconic boardwalk, and local favorites—all tailored to you.
If you’re searching for a way to experience Santa Cruz at your own pace, this Half Day Private Beach Tour offers a personalized glimpse into some of the area’s most beloved sights. Priced at just $35 per group (up to five people), it’s a surprisingly affordable way to see everything from world-famous beaches to local breweries, with the freedom to skip or linger at each spot. The tour is curated by Pintours, and what really sets it apart is the flexibility—you’re in control, with the help of a handy app that allows you to pause, skip, and learn all about each location.
One thing we love about this tour is the customizable experience. Unlike typical group excursions, it’s entirely tailored to your interests, whether you want to spend more time lounging on Cowell’s Beach or exploring the Santa Cruz Boardwalk. Plus, the local guide, Jackie Woods, adds a layer of authentic insight that only someone with her knowledge can provide. The ability to move at your own pace makes it ideal for those who prefer a relaxed, intimate adventure rather than a crowded tour.
A potential consideration is that while the tour includes some paid attractions, like Cowell’s Beach and the university, other stops like Santa Cruz Mountain Brewing and the Wharf are free of charge, so you’ll want to budget for meals or drinks at your discretion. Also, parking fees are not included, so depending on where you’re staying, that could add to your costs.
This experience suits travelers who value flexibility, local insights, and a tailored approach—perfect for couples, small groups, or families eager to explore Santa Cruz without the pressure of a fixed schedule.
Looking for more options in Santa Cruz? Here are some other experiences worth considering.
The tour kicks off at Cowell College, perched on a hill offering panoramic views of Santa Cruz and the Pacific Ocean. This spot isn’t just about the academic history—it’s about soaking in scenery that’s as inspiring as it is beautiful. Expect about 15 minutes here, enough to appreciate the vistas and learn a little about the university’s significance. Given that admission is included, you can explore the campus’s architecture and its lush surroundings without any extra cost.
Why it’s worth visiting: This stop provides a peaceful start and sets the tone for the tour—relaxed, scenic, and informative. Plus, the views from the top are arguably the best in town, making it an ideal photo opportunity.
Next, you’ll head to Cowell’s Beach, a hidden gem with a stunning stretch of sand that looks straight out of Italy’s Amalfi Coast. The exact location is kept secret until you book, which adds an element of exclusivity. With about 40 minutes here, you’ll have time to lounge on the sand or dip your toes in the surf.
Authentic insight: Guests mention that the views are truly spectacular, and it’s the best beach in all of Northern California. One reviewer called it “feels like being in Italy,” emphasizing its postcard-worthy landscape.
Note: Admission is included, but be prepared for the possibility of needing your own beach gear or snacks.
After some beach time, the tour stops at Santa Cruz Mountain Brewing, a well-loved local pub. With outdoor seating and a coastal breeze, this is a fantastic place to unwind, grab a drink, or enjoy some food. You’ll have about 25 minutes here—long enough to sample a local brew or two and chat with locals.
Why it’s great: The outdoor views and friendly atmosphere make it more than just a brewery visit; it’s a chance to experience Santa Cruz’s vibrant craft beer scene.
Next, the journey continues to the Santa Cruz Wharf, home to some of the best ocean-facing dining spots. Here, you can opt for lunch, dinner, or just drinks at the renowned Spanish restaurant/bar, all while soaking in views of the bustling harbor.
Consideration: While no admission is needed, this stop offers the perfect chance to indulge in a meal or beverage of your choice, so plan accordingly.
No trip to Santa Cruz is complete without a visit to the famous Boardwalk. During this stop, you can enjoy carnival rides, game stalls, or simply relax on the sand. With approximately 45 minutes assigned, there’s enough time for a quick ride, a stroll along the pier, or just people-watching.
Insight: This stop captures the lively, nostalgic spirit of Santa Cruz, perfect for families or anyone wanting a lively, fun atmosphere.
The final stop is at the Crows Nest Restaurant, a private beachside spot where you can hang out as long as you like. Whether you want a quiet moment with a drink or to watch the sunset, this is a peaceful, scenic wrap-up.
Note: Drinks or snacks aren’t included, so you might want to bring your own or order from the restaurant.
While $35 per group may seem modest, the value lies in the flexibility and insider knowledge you gain. With admission costs covered at key stops like Cowell’s Beach and the university, you’re not paying extra for entry fees. Instead, you’re investing in a customized experience that adapts to your pace and interests.
The use of the Pintours app is a standout feature. It transforms what could be a standard tour into a personal guide, with detailed information about each location and control over your schedule. This is particularly beneficial if you prefer unstructured exploration or want to linger longer at certain spots—something a large, group tour can’t offer.
The tour’s duration is also well-considered—between 2 to 4 hours—allowing ample time to enjoy each stop without feeling rushed. It’s perfect for travelers wanting a relaxed, yet comprehensive, Santa Cruz experience.
The guide, Jackie Woods, appears to bring a genuine connection to the area, providing thoughtful commentary and local tips. From reviews, it’s clear that her insights enrich the tour, offering guests a more authentic taste of Santa Cruz beyond the typical tourist spots.
A key advantage of this experience is the ability to adapt it to your preferences. Want more beach time? Skip the brewery. Craving a longer stay at the Boardwalk? No problem. The app makes it easy to tailor your visit, ensuring you get the most out of your limited time.
This private tour is ideal for small groups or couples who want a personalized Santa Cruz experience without the rigidity of scheduled tours. It’s also perfect for travelers who enjoy flexibility, local insights, and a leisurely pace. Since it’s private, you can customize the stops based on your interests—beach lounging, sightseeing, food, or drinks.
It’s particularly good for visitors who are comfortable using a smartphone app and prefer to avoid crowded, guided group excursions. Plus, if you’re looking for an affordable way to see Santa Cruz’s main sights with a local’s perspective, this tour fits the bill.
The Half Day Private Beach Tour in Santa Cruz offers a thoughtful, flexible way to explore some of the area’s top attractions without the constraints of a traditional tour. With a mix of scenic beaches, iconic landmarks, local brews, and ocean views, it captures the essence of Santa Cruz’s laid-back charm.
Thanks to the customizable itinerary and knowledgeable guide, you’ll get authentic insights and the freedom to explore at your own pace. The affordable price point makes it accessible for small groups or families seeking a personalized adventure.
If you’re after a laid-back, flexible, and locally-authored experience that lets you decide how long to stay at each spot, this tour fits the bill. It’s a fantastic way to soak in Santa Cruz’s vibe without feeling rushed or boxed into a rigid schedule.
Is this tour suitable for all ages?
Yes, most travelers can participate, making it suitable for families, couples, or small groups of friends.
Does the tour include transportation?
The tour is a private experience focused on sightseeing, but specific transportation details aren’t provided. The meeting point is Cowell College, and the final stop is at the Crows Nest. You can ask your driver to take you back or drive yourself afterward.
Are parking fees included?
No, parking fees are not included, so plan accordingly for your visit.
Can I customize the stops?
Yes, you control the tour via the Pintours app, allowing you to skip or spend more time at certain locations.
How long does the tour last?
It typically lasts between 2 to 4 hours, depending on how long you choose to stay at each stop.
What should I bring?
Bring your own beach gear, snacks, or drinks if desired. The tour itself does not include meals or drinks, except at certain stops like the brewery and wharf.
Is admission included at all stops?
Yes, admission to Cowell’s Beach and the university is included. Other stops like the Santa Cruz Wharf and Crows Nest are free or pay-as-you-go.
What’s the best time of day for this tour?
Since it’s flexible, you can schedule it based on your preferences, but late morning or early afternoon often works well for enjoying the beaches and views.
How do I book this tour?
You can reserve it through Viator, with most bookings made 8 days in advance.
What if I need to cancel?
You can cancel up to 24 hours in advance for a full refund, giving you peace of mind if your plans change.