Premium Plus Sunrise

Travelers interested in authentic Mexican culture, tequila production, and scenic journeys will find this tour a compelling way to spend a day. Set aboard the iconic Jose Cuervo Express, this experience invites you to step behind the scenes of tequila making, explore the charming town of Tequila, and enjoy lively cultural shows.

Two things we particularly love about this tour are the guided visits to La Rojena distillery, Latin America’s oldest, and the interactive experience with a jimador, which really brings the tradition of tequila to life. A cozy train ride combined with cultural insights makes for an engaging day.

That said, one possible consideration is the length of the day—around 11 hours—which might be long for travelers with limited stamina or tight schedules. The tour is best suited for those who enjoy learning about local traditions and appreciate a mix of scenic views, history, and taste. It’s ideal for curious visitors who want a well-rounded, value-packed experience without sacrificing comfort.

Who Will Love This Experience?

If you’re a fan of Mexico’s vibrant culture and want to understand tequila from seed to sip, this tour offers a comprehensive introduction. It’s perfect for first-time visitors to Guadalajara wanting an authentic, all-in-one day out. Families, couples, or groups of friends looking for a mix of education, entertainment, and delicious Mexican food will find this tour fits the bill.

• Cultural immersion: Visit the Juan Beckmann Gallardo Cultural Center for a deep dive into Tequila’s traditions.
• Tequila production: Tour the historic La Rojena distillery to see the tequila-making process firsthand.
• Scenic journey: Ride aboard the Jose Cuervo Express, enjoying drinks and snacks with fantastic views.
• Authentic experiences: Participate in the jimado demonstration, a cherished tequila tradition involving agave harvesting.
• Free time in Tequila: Explore the town’s streets, sample local gastronomy, and soak in the lively atmosphere.
• Cultural entertainment: End the day with a lively Mexican show at the Jose Cuervo Forum.

Starting Point: The tour begins early at Av. Circunvalación Agustín Yáñez 11 in Guadalajara, with a 9:00 am departure aboard the Jose Cuervo Express. This train is more than just transportation; it’s a moving celebration of tequila, complete with exclusive cocktails and Mexican appetizers. As you settle into your seat, you’ll enjoy a curated selection of drinks and snacks, giving you a taste of what’s to come.

First Stop: Juan Beckmann Gallardo Cultural Center

Our journey kicks off with a visit to this cultural hub, where art, traditions, and pre-Hispanic artifacts paint a vivid picture of Mexico’s heritage. The 20-minute guided tour includes exhibits that showcase local art, charrería, and indigenous pieces, offering insight into Tequila’s identity beyond just the drink. It’s a perfect primer, especially if you’re curious about how tequila fits into Mexico’s broader cultural fabric.

Second Stop: La Rojena Factory

Next, the tour heads to Fabrica La Rojena, Latin America’s oldest distillery, established in 1795. Here, a guided tour of the distillery’s facilities reveals each step in the tequila-making process—from the cooking of agave to fermentation and distillation. You’ll learn how different types of tequila are produced, and why La Rojena’s methods have stood the test of time. It’s a real highlight for those interested in how the spirit is crafted, and the guided aspect ensures you don’t miss any key details.

Free Time in Tequila Town

After the distillery, you’re given about three hours to explore the town of Tequila. This free period is your chance to wander its lively streets, browse local shops, and sample regional dishes. It’s an excellent opportunity to taste authentic Mexican gastronomy, whether that means trying street tacos, sipping on aguas frescas, or shopping for souvenirs. Some travelers mentioned appreciating the freedom to explore at their own pace, soaking in the colorful architecture and vibrant atmosphere.

Cultural Show at Jose Cuervo Forum

Back on the train, you’ll enjoy a 45-minute Mexican show, featuring music and dance that celebrate local traditions. It’s a lively addition that keeps the energy up and provides entertainment reflecting the local culture. This part of the experience is highly praised for its authenticity and festive spirit.

Agave Field Demonstration

The afternoon brings you to the Campos de Agave, where an expert jimador demonstrates how agave plants are harvested—cut by hand with traditional tools. This interactive demonstration is a highlight, giving you a tangible sense of the labor and skill involved in tequila production. Following the demo, enjoy music, dancing, and typical Mexican activities, making it a festive celebration of Tequila’s heritage.

Return Journey

The day concludes with a comfortable bus ride back to Guadalajara, giving you time to reflect on the day’s sights and tastes. The entire experience totals about 11 hours, making it a full but rewarding outing.

This tour’s value lies in its inclusive approach. You’ll enjoy private transportation, ensuring a smooth connection between destinations, and the train experience itself is a highlight. The beverages—especially the cocktails made from Jose Cuervo tequilas—and Mexican appetizers add a gourmet touch.

The guided tours of Juan Beckmann Gallardo Cultural Center and La Rojena distillery are included, giving you educational insights without extra cost. The jimado demonstration and cultural show round out the culture.

However, meals are not included, so you should plan to eat during your free time in Tequila. This allows flexibility, but if you’re hungry after a full day, you’ll need to seek out local eateries.

The tour departs promptly at 9:00 am from Guadalajara and ends in San Pedro Tlaquepaque. The group size is capped at around 226 travelers, ensuring it remains manageable and lively, without feeling overwhelming. The $216.42 per person price might seem steep at first glance, but when you consider the comprehensive itinerary, guided tours, tastings, cultural activities, and transportation, it offers good value—especially for those wanting a hassle-free, all-in-one experience.

Travelers have reported that the interactive agave demonstration and tequila tasting were real standouts, with some describing the jimador’s skills as impressive. The cultural center and musical show were appreciated for their authenticity, helping visitors connect deeper with Mexico’s traditions.

The delicious food and tapas, although not included in the price, are a significant draw for many travelers, allowing them to explore local flavors without the stress of planning meals.

This tour offers a well-rounded introduction to tequila and Mexican culture. The combination of educational visits, scenic train rides, lively performances, and free exploration makes it suitable for curious travelers, first-timers, or anyone eager to experience the spirit of Tequila in a comfortable, organized setting.

While the length of the day may be tiring for some, the variety of activities ensures you’ll stay engaged. The focus on authentic, hands-on experiences—like the jimado and distillery tour—gives this tour an edge over more superficial excursions.

If you’re after an immersive, enjoyable day that balances learning with fun, this tour is worth considering. Just pack comfortable shoes, an appetite for Mexican food, and a sense of adventure.

Is transportation provided? Yes, round-trip private transportation is included, with a scenic train ride connecting Guadalajara to Tequila.

What is the duration of the tour? The full experience lasts about 11 hours, from 9:00 am departure to return in the evening.

Are meals included? No, meals are not included, but there is free time in Tequila to eat at local restaurants or street stalls.

What is included in the tour price? Guided tours of the Juan Beckmann Gallardo Cultural Center and La Rojena distillery, cultural show, agave demonstration, train drinks, and snacks.

Can I participate if I don’t drink alcohol? Absolutely. The tour includes non-alcoholic options and free time to explore and eat.

Is the tour suitable for children? Most travelers can participate, but check with the provider regarding age restrictions or special needs.

How big are the groups? The tour can have up to 226 travelers, so it’s a comfortably sized group that still allows for engagement.

What should I bring? Comfortable shoes, sun protection, and cash or cards for additional food or souvenirs.

Is the tour accessible for people with mobility issues? The tour involves walking and standing, so consider mobility needs before booking.

What’s the best time to book? Since the tour includes a full day of activities, early booking is recommended to secure your spot, especially in peak seasons.

This Premium Plus Sunrise tour offers a delightful blend of culture, history, and taste that appeals to those wanting a comprehensive Tequila experience without the hassle of planning every detail. The journey on the Jose Cuervo Express, combined with visits to historic sites, vibrant town exploration, and interactive demonstrations, makes it a memorable day for anyone interested in Mexico’s national spirit.

While the day is long, the variety of activities and the opportunity to learn directly from those who work with tequila make it well worth the price. It’s especially ideal for travelers who value authentic experiences, delicious food, and cultural entertainment, all wrapped into a carefully curated package.

Whether you’re a tequila lover or simply curious about Mexican traditions, this tour promises an enjoyable, educational, and taste-filled adventure that captures the essence of Jalisco.

Note: Always check current availability and confirm details directly with the provider, as schedules and inclusions may change.