PRIVATE NON BUS Traverse Old Mission Wine Distillery Tour

Discover the Ultimate Private Wine Tour in Traverse City’s Old Mission Peninsula

Our review takes you into the world of a private, non-bus wine tour that offers a fresh alternative to the typical wine tasting experience — perfect for those seeking comfort, exclusivity, and authentic flavors. This tour, operated by Movie Stars Wine Tours, promises a luxury journey through some of Michigan’s most celebrated wineries, all while leaving behind the noise and chaos of the party bus scene.

What makes this experience stand out? First, it’s the privacy — a semi-private SUV with your own group of up to 7 friends or family members. Second, it’s the expertise of guides who are real wine aficionados, not just drivers. That means personalized recommendations, insights into each winery, and a more meaningful tasting experience. A potential consideration is the cost — at $369 for up to 2 people, it’s a premium experience, but one that many will find worth every penny, especially if they value comfort and personalized service.

This tour is ideal for those who want a laid-back, intimate journey through the beautiful vineyards of Old Mission Peninsula. Whether celebrating a special occasion or simply seeking a memorable day in Northern Michigan, this private tour suits travelers who prefer quality over quantity and want to avoid the typical bus scene.

Key Points

• Private and customizable: Up to 7 guests in a luxury SUV, with flexible options.
• Expert guides: Wine enthusiasts who provide personalized wine recommendations.
• Stunning views: Sightseeing of East and West Bays en route to wineries.
• Multiple wineries included: Stops at 4 established wineries like Hawthorne and Bowers Harbor Vineyards.
• Cost and value: Priced at $369 for 2; larger groups pay a bit more but gain a more exclusive experience.
• Flexible scheduling: Tours available in both morning and afternoon sessions, with pickup in downtown Traverse City.

You can check availability for your dates here:

The Details of the Traverse Old Mission Wine Distillery Tour

This private tour strikes a balance between comfort and authentic tasting experiences. The main appeal is escaping the bus scene, which can often be loud, crowded, and rushed. Instead, you’ll travel in a luxury SUV — GMC Yukon, Chevrolet Suburban, or soon a Cadillac Escalade — driven by knowledgeable guides. These aren’t just drivers but wine experts who can offer insights into the wines you’ll sample, making your tasting more meaningful.

Pricing starts at $369 for a group of two, with tiered options for larger parties — 3-4 persons for $399, and 4-7 for $499. While this might seem high, it’s important to remember you’re paying for private transportation, expert guidance, and a tailored experience. Plus, groups of 6 or more get a free bottle of wine, which adds to the value for larger parties.

The tour’s starting point is conveniently located in downtown Traverse City, at the Hardy Street Parking Structure near Middlecoast Brewery. Pickup is scheduled at 10:30 AM for the daytime tour, ensuring you’ll arrive at the first winery by 11 AM, well before any bus crowds. Alternatively, a sunset tour begins at 3:30 PM, offering a different perspective on the wineries and a chance to enjoy the sunset over the bay.

Itinerary Highlights

The tour visits four wineries: Hawthorne, Bowers Harbor Vineyards, Brys Estates, and Bonobo. Each offers its own unique charm — from scenic vineyard vistas to innovative wine styles. Guests can also talk to guides about visiting other local stops like Chateau Chantal, Chateau Grand Traverse, and Old Mission Distillers, making the experience adaptable.

What to expect at each stop?
You’ll enjoy tastings that are included in the price — flights or individual samples of wine. Be aware that wines, bottles, and food are additional and not included in the base cost. The tasting rooms are generally welcoming, and guides often provide specific wine suggestions, tailored to your preferences.

The Experience and Atmosphere

Guests frequently comment on how intimate and relaxed the experience feels — a stark contrast to the typical party bus. The guides’ passion for wine shines through, elevating the tasting beyond just sipping. The stunning views of East and West Bays along the way provide a scenic backdrop that enhances the whole journey.

The luxury SUV ensures a smooth, private ride, and many guests appreciate the air-conditioned comfort on warm days. The group size of up to 7 keeps things cozy but not crowded, allowing for easy conversation and a personalized experience.

Authenticity and Local Flavor

This isn’t just about tasting wine; it’s about connecting with Michigan’s local wine culture. The wineries visited are well-regarded, and the guides are U of M or MSU graduates who know the area’s terroir well. Guests have raved about how knowledgeable the guides are and how they made the experience feel special — like being shown around by a knowledgeable friend rather than a generic tour operator.

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Value and Overall Impression

While $369 might seem steep for some, the value lies in the personalized service, the comfort of private transportation, and the chance to enjoy the wineries without the crowds. For wine lovers, couples celebrating a special occasion, or groups of friends who want a luxury, stress-free day, this tour offers a memorable way to explore Old Mission Peninsula.

Who’s This Tour Best For?

This private tour is perfect for travelers who prefer a more intimate and relaxed experience. If you dislike large groups or noisy party buses, this is your ideal option. It’s also great for those celebrating something special or wanting tailored wine tasting with expert guidance.

The tour is not suitable for anyone under 21, and if you’re not interested in paying extra for wines and snacks, you’ll want to budget accordingly. But for those seeking comfort, privacy, and expert insights, it’s a compelling choice.

Frequently Asked Questions

Can I join the tour with just 2 people?
Yes, the base price of $369 is for up to 2 guests. Larger groups are available at a slightly higher price.

Where does the tour meet?
Meet at the east side of Hardy Street Parking Structure in downtown Traverse City, near Middlecoast Brewery.

What is included in the price?
You get wine samples and tastings at four wineries, the luxury SUV, and the guidance of expert wine enthusiasts. Food and additional drinks are extra.

Is this a private tour?
Yes, it’s a private group tour for up to 7 guests, making it ideal for friends or families craving a personalized experience.

Can I buy wine during the tour?
Absolutely. You can purchase flights, bottles, glasses, growlers, and merchandise at the wineries.

How long does the tour last?
The tour lasts approximately 4.5 hours, with options for a morning session or an afternoon sunset experience.

What kind of vehicle is used?
A luxury SUV — such as GMC Yukon or Chevrolet Suburban — coming soon a Cadillac Escalade.

Are food and snacks included?
No, but you can buy food and additional wines at the wineries, as per your preference.

Is this tour suitable for non-drinkers?
Since wine samples are included, it’s best suited for those of legal drinking age who want to enjoy wine tasting. Non-drinkers might find the experience less engaging.

To sum it up, this private, luxury wine tour in Traverse City offers a more relaxed, personalized alternative to the typical bus scene. With scenic views, expert guides, and the comfort of a private SUV, it’s an excellent choice for those who want to savor Michigan’s wine culture in style. Whether celebrating a special day or simply indulging in a refined tasting experience, this tour delivers a memorable journey through one of Michigan’s most iconic wine regions.

You can check availability for your dates here: More Great Tours Nearby