Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Discover Cozumel with this all-inclusive private Jeep and ATV tour featuring snorkeling, cenotes, beaches, and tequila tasting—all tailored for an authentic experience.
If you’re looking for a flexible, personalized way to explore Cozumel beyond the usual cruise ship excursions, this Private Jeep Tour & ATV to Jade Cenote offers an enticing mix of adventure, culture, and relaxation. Designed for those who want to avoid crowds and enjoy a tailored experience, this tour lets you choose your pace, with the option to drive or simply relax while a guide takes the wheel. It’s quite the all-rounder — from snorkeling in crystal waters to discovering hidden cenotes and sampling top-notch tequila.
What we really like about this tour? First, the customizable nature means you can focus on the experiences that appeal most to you. Second, the private setting guarantees a more intimate, relaxed vibe compared to busier group tours. However, one thing to consider is the duration—with a packed itinerary, there’s a chance you might feel pressed for time, especially if the guides add an unexpected stop, as some reviews suggest. This tour suits travelers who enjoy flexible, active outings with a taste of local culture and natural beauty.
Who will love this tour? It’s perfect for adventurous souls, families with teens, or couples seeking a personalized day. If snorkeling, exploring cenotes, and tasting tequila sound appealing, this tour offers a comprehensive glimpse of what Cozumel has to offer.


Walking into a tour like this, you immediately notice the personalized vibe: it’s all about you and your group. Unlike large-scale excursions, this private setup means less waiting and more tailored adventure, which is especially appealing for those who dislike the feeling of being herded around in a big crowd. The tour duration is approximately four hours, giving you a substantial taste of Cozumel’s highlights without feeling rushed.
You might also be interested in these Cozumel experiences
The adventure kicks off with a snorkeling session at Sky Reef Beach Club, often praised for its clarity and vibrant marine life. The inclusion of a private certified snorkel guide ensures you see the best reefs accessible from shore, which is a real plus. One reviewer noted, “We went to two different cenotes, took an ATV to one and jumped 20 feet into it!” This highlights how the snorkeling component stands out as a major highlight, providing a chance to see Cozumel’s celebrated underwater beauty.
Next, the tour takes you to El Cedral, a small village that offers a glimpse into local life and traditions. While the review mentions that admission fees aren’t included here, it’s a worthwhile stop for those interested in cultural insights. The historical charm and authenticity of this village add depth to the experience, offering a break from the more natural attractions.
The heart of the tour for many is the Jade Cenote, a hidden gem accessed via ATV ride into the jungle. This part of the trip is perfect if you’re craving a bit of adventure—riding through Cozumel’s greenery and discovering a beautiful cenote, where you can swim, jump from cliffs, or simply relax. It’s called Cenote Chempita but also known as Jade, and it’s praised for its mystical vibe and scenic setting. One reviewer shared, “We jumped 20 feet into the cenote, which was exhilarating!” The combination of ATV riding and swimming offers both adrenaline and tranquility.
The tour continues with El Mirador, offering stunning geological formations and a chance to climb for panoramic views. The short walk features formations and blowholes worth checking out, perfect for photo enthusiasts. Later, you’ll visit Playa Publica San Martin, which feels almost untouched and offers a nostalgic feel, like stepping back in time. The ceviche here is highly recommended, with one review calling it “delicious,” perfect for a seaside snack.
For a more personal experience, these private Cozumel tours deliver individual attention
Next, a dip in the natural pool at Playa Chen Rio provides a relaxing end to the active part of your day. The crystal-clear waters and peaceful setting make this a favorite for those seeking a tranquil escape before heading back.
The tour culminates with a tequila tasting seminar at Hacienda Ixtlan, where you’ll learn about the process of turning agave into Mexico’s national spirit. The guide’s knowledge truly shines here, adding educational value to the tasting experience. A guest praised Reyes, saying, “He was so considerate of our needs and taste,” which underscores the importance of a knowledgeable and friendly guide for this part.

At $132.99 per person, this tour offers a lot—multiple activities, cultural insights, and personalized service—all within a four-hour window. While the price seems reasonable given the variety of experiences, some reviews hint at slight scheduling hiccups, like the one where a guide took the group to a restaurant an hour out of the way, cutting into ATV time. Such moments highlight the importance of clear communication and flexibility.
The pickup service makes logistics easier, especially if you’re staying near the cruise port or a central hotel. The tour’s mobile ticket format simplifies planning, and most travelers can participate, with service animals allowed.

Most reviews are positive, with a 4.3 out of 5 rating based on 7 reviews. Travelers praise Israel’s excellent guiding, noting how he showed them amazing spots and was very considerate. One traveler mentioned petting puppies and enjoying mojitos, emphasizing the fun and relaxed atmosphere. Conversely, there was a negative review about being stranded due to a missed pickup, which underscores the importance of booking with reputable providers.

This tour offers a well-rounded day that combines adventure, culture, and relaxation in Cozumel. The private format guarantees a more intimate and flexible experience, perfect for those who dislike large groups or want a more tailored itinerary. The mix of snorkeling, cenotes, scenic viewpoints, beaches, and tequila tasting makes it a solid choice for travelers who want a comprehensive but manageable overview of the island.
While some may find the schedule a bit tight, most reviews highlight the knowledgeable guides and stunning sights as standout features. The inclusion of diverse activities ensures that everyone in your group, whether seeking thrill or tranquility, will find something to enjoy.
If you value personalized service, authentic experiences, and a mix of natural beauty and local culture, this tour will serve you well. Just be aware of the potential for schedule adjustments and confirm your booking to avoid any issues.
“The excursion was great except we ran out of time due to the tour guides taking us to a restaurant an hour out”

Is this tour suitable for all ages?
Most travelers can participate, and it offers a variety of activities. The ATV rides are for two people per motorcycle, so families with kids should check if they meet the age and weight requirements.
Does the tour include transportation?
Yes, pickup is offered, making it easier to start your adventure without arranging separate transport.
How long is the tour?
It lasts approximately 4 hours, giving enough time for multiple stops without feeling rushed.
Are there any hidden costs?
All entrance fees, snorkeling gear, ceviche, tequila seminar, and beach club access are included. El Cedral and other optional stops’ entrance fees are not included.
Can I customize the itinerary?
Yes, since it’s a private tour, you can tailor the stops to your preferences within the scheduled activities.
Is food included?
Lunch is included, and you can enjoy ceviche at Playa San Martin. Additional meals outside this are not covered.
What should I bring?
Bring swimwear, sunscreen, a hat, cash or card for tips, and a towel.
Are drinks provided?
Yes, a cooler with water and beer is included, but adults over 18 are only allowed to drink the free beer.
What if I want to cancel?
You can cancel free of charge up to 24 hours in advance for a full refund.
Is the tour environmentally friendly?
The tour promotes exploring natural sites like cenotes and beaches, but travelers should always be mindful to respect the environment and follow guides’ instructions.
To sum it up, this private Jeep and ATV tour in Cozumel offers a compelling mix of adventure, culture, and relaxation, all while maintaining a personal touch that large group tours often lack. It’s suited for those who want to see the island’s highlights without feeling rushed, and who appreciate the chance to learn about local customs and enjoy authentic experiences. While a few timing hiccups have been noted, the overall consensus highlights knowledgeable guides and stunning scenery as major pluses. If you’re after a day of varied activities with flexibility and expert guidance, this tour is worth considering.