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304 North Cardinal St.
Dorchester Center, MA 02124

Discover Maine's only bean-to-bar chocolate factory with a guided tasting led by a knowledgeable chocolatier. Learn, taste, and enjoy in Rockland.

This guide reviews a tempting experience in Rockland, Maine — the Guided Chocolate Tasting Session at Bixby Chocolate. While we haven’t personally sampled this tour, the glowing reviews and detailed descriptions certainly make it sound like a must-try for anyone with a sweet tooth and an interest in authentic, locally crafted foods.
What immediately catches our eye is the expert-led approach — a seasoned chocolatier guides you through tasting and explains the process behind each bite. Equally attractive is the behind-the-scenes look at Maine’s only bean-to-bar chocolate factory, giving visitors insight into sustainable, high-quality chocolate production. The affordable price of $15 per person adds to its appeal, especially considering the personalized, private setting.
One potential consideration? The tour’s duration is just about 45 minutes, which is perfect for a quick indulgence but might leave some craving a deeper dive into Maine’s chocolate scene. Still, if you’re seeking an authentic, educational, and tasty experience suited for all ages, this could be a perfect addition to your Maine itinerary.
Chocolate lovers, curious travelers, and those wanting to support local artisans will find this experience charming and worthwhile. It’s especially suited for cruise passengers or visitors with a limited window looking for a pleasant, engaging activity that combines learning with tasting.
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The tour takes place at the Bixby Chocolate Factory at 1 Sea Street Place in Rockland, Maine. The factory’s location right on the working waterfront lends it a distinctive maritime character, blending Maine’s seafaring history with its burgeoning craft chocolate scene. The building itself, while functional, provides a charming backdrop for a taste of Maine’s artisanal food culture.
The experience begins at the meeting point on Sea Street, where you’ll check in for your private session. With most bookings capped at small groups or private groups, expect an intimate setting where questions are encouraged, and you can really savor the moment.
The core of the tour involves a 45-minute guided tasting led by a knowledgeable chocolatier. This expert will walk you through the different chocolates, explaining what makes each one special — focusing on flavor, aroma, and texture. Guests have praised the discussions about the nuances of chocolate, noting that the guide is both personable and insightful. One reviewer remarked, “We probably tasted over 10 different kinds of chocolate, learned the history of chocolate making, and even sampled a possible future product,” highlighting the engaging mix of tasting and learning.
What sets this experience apart is the overview of Bixby’s bean-to-bar process. The guide emphasizes the company’s commitment to quality and sustainability, providing a glimpse into how beans are sourced, roasted, and processed into the final product. This transparency adds depth for those interested in how their food is made, fostering a deeper appreciation for the craftsmanship involved.
Expect to indulge in a curated selection of Bixby’s finest confections. The tasting session isn’t just about sweetness — it’s about exploring complex flavor profiles. The chocolates likely include a range of dark, milk, and possibly specialty bars, each with distinct aromas and textures.
One reviewer pointed out, “The chocolate is delectable,” which suggests high-quality ingredients and meticulous craftsmanship. Vegan and gluten-free options are available upon request, making the experience accessible to a variety of dietary needs without sacrificing flavor.
The tour’s setting and focus on local craftsmanship tie the experience to Maine’s maritime and artisanal spirit. It’s not a generic factory tour — it’s a celebration of Maine’s dedication to quality and its creative spirit. Supporting local artisans makes this tasting memorable beyond just the chocolate itself.
At $15, the tour offers an excellent value. You’ll receive not only tastings but also education, guided by an expert who makes the process approachable and fun. The 45-minute duration makes it a manageable activity, perfect for those on a tight schedule or looking for a quick, enriching activity.
Most travelers have found the experience to be worth every penny, with reviews highlighting the friendly staff and interesting discussions. The private aspect means you’ll get personalized attention and the chance to ask questions freely.
Reviews consistently praise the knowledge and friendliness of the staff. One reviewer noted, “People who work at Bixby’s are super nice,” reinforcing how welcoming the environment is. Another said, “We loved the selections and discussions,” indicating that the guide’s expertise genuinely enhances the experience.
The experience is easy to book with a mobile ticket, and confirmations are received immediately upon booking. Cancellation is free up to 24 hours in advance, offering some peace of mind for travelers with uncertain schedules.

This chocolate tasting is ideal for anyone curious about craft food, especially those interested in Maine’s local products. It’s suitable for families, couples, or solo travelers who appreciate a guided, educational experience with a tasty reward at the end. If you’re a cruise passenger or someone looking for a short but memorable activity, this tour fits perfectly into a Maine itinerary.
Those seeking a deep dive into chocolate production might find it a bit brief, but most reviews suggest the quality of the guide and the tastings compensate. It’s also perfect for visitors wanting a cozy, private experience rather than a large group tour.

This guided chocolate tasting at Bixby Chocolate offers a delightful combination of education, deliciousness, and Maine charm. For just $15, you get a behind-the-scenes look into the art of craft chocolate making, led by a knowledgeable chocolatier who makes the process accessible and fun. The variety of chocolates sampled, along with the opportunity to learn about sustainability and local history, makes this experience stand out.
It’s a great value for anyone with a sweet tooth, an interest in local Maine businesses, or an appreciation for authentic craftsmanship. Whether you’re traveling solo, as a couple, or with family, this tour provides a memorable, tasty snapshot of Maine’s artisanal scene.
“People who work at Bixby's are super nice, the chocolate is delectable, the tour was quite interesting & the location is convenient if you're comin…”

How long is the chocolate tasting tour?
The tour lasts approximately 45 minutes, making it a perfect quick activity that fits easily into a day’s schedule.
What is the price of the tour?
It costs $15 per person, offering good value considering the tastings and expert guidance included.
Are dietary options available?
Yes, gluten-free and vegan options are available upon request, so most dietary needs can be accommodated without issue.
Where does the tour take place?
The experience is held at Bixby Chocolate Factory, 1 Sea Street Place, Rockland, Maine. The setting offers a maritime vibe on Rockland’s working waterfront.
Is this a private tour?
Yes, the experience is private or limited to your group, ensuring personalized attention during the tasting.
What can I expect to learn during the tour?
The guide shares insights into the chocolate-making process, emphasizing Bixby’s commitment to quality and sustainability, along with tasting and flavor analysis.
How many chocolates will I taste?
Participants typically sample over 10 different types of chocolate, providing a broad experience of flavors and textures.
Is booking easy?
Yes, you can use a mobile ticket, and the booking process is straightforward. Confirmation is immediate, and cancellation is free up to 24 hours in advance.
What makes this experience special?
The combination of authentic Maine craftsmanship, expert guidance, and delicious tastings makes this tour a memorable treat for anyone interested in high-quality, locally made chocolate.
This guided chocolate tasting provides an authentic, engaging way to enjoy Maine’s culinary scene. Perfect for curious travelers and chocolate enthusiasts alike, it invites you to taste and learn in a charming waterfront setting that reflects Maine’s artisanal spirit.