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Discover Liguria’s historic artisan weaving with this 1.5-hour tour in Zoagli, exploring ancient looms, handcrafted fabrics, and Genoese craftsmanship.
Zoagli: Artisan Weaving since 1932 — A Deep Dive into Liguria’s Textile Heritage
Exploring Liguria isn’t complete without uncovering its centuries-old craftsmanship, and the tour at Zoagli’s weaving mill offers just that. For a modest $17, you get to step into an authentic, family-run workshop where weaving has been a tradition since 1932. This experience is ideal for anyone interested in historical crafts, quality textiles, or Italian artisan culture.
One of the standout features? You’ll see wooden hand looms in action, which still produce durable, elegant fabrics with centuries of tradition behind them. However, keep in mind that this tour lasts about 1.5 hours, meaning it’s quite focused and might not suit travelers looking for a long, comprehensive workshop. Still, for lovers of authentic, handcrafted products, this is a captivating glimpse into Liguria’s textile past.
If you’re after a practical, insightful experience that highlights true artisan skills rather than mass-produced cloth, this tour fits the bill. It’s especially appealing for those who value history, craftsmanship, and local stories.


Nestled in Liguria, Zoagli has been a hub of textile craftsmanship for generations. The tour takes place inside an ancient weaving mill, a site that still operates with traditional machinery. The mill’s setting evokes a sense of history—old wood, mechanical clatter, and the aroma of natural fibers—creating an atmospheric backdrop for learning about this intricate craft.
The experience begins with a walk through the mill, where you’ll see original machinery in action. Unlike modern industrial looms, these wooden hand looms require skilled artisanship, and watching them operate is a revelation. The guides, led by Giuseppe Gaggioli, are known for their knowledgeable and enthusiastic explanations, sharing stories of generations of weavers and how Genoa velvet was once favored by royalty and the papacy.
From reviews, we know that visitors appreciate the opportunity to see craftsmanship firsthand: “Esperienza davvero interessamento in un realtà artigianale autentica. Consiglio!” (An experience truly interesting in an authentic artisan reality. I recommend!). This suggests the guides don’t just show you machinery—they tell stories, share tricks of the trade, and reveal the artistic techniques behind producing fabrics that stand the test of time.
Velvet weaving in Liguria dates back to the 16th century when Genoa velvet became a symbol of nobility and church authority. You’ll learn how artisan weavers spend months producing just a few meters of fabric—highlighting the high level of skill and patience required. This contrasts sharply with industrial methods, which prioritize volume over quality.
The result? Fabrics that are more durable and elegant—qualities that make them prized even today. The tour emphasizes the luxury and craftsmanship of these textiles, helping visitors understand why such products are valued far beyond their initial costs.
After the demonstration, visitors typically get to browse the showroom, where you can see the finished products—velvets, fabrics, and other textiles. While not explicitly stated, it’s common for artisans to offer some specialty pieces for sale, giving you the chance to take home a piece of Ligurian textile history.
At only $17 per person, this tour offers exceptional value. For that price, you gain access to a 150-year-old craft, expert insights, and a behind-the-scenes look that’s hard to find elsewhere. The tour is short but impactful, making it perfect for those who want a taste of local artisan life without a heavy time commitment.
Note: Food and drinks are not included, so plan accordingly if you’re hungry afterwards. The activity is conducted in Italian, but guides are usually quite clear, and the visual demonstration transcends language barriers.
This experience is best suited for curious travelers, culture lovers, or anyone with an interest in traditional crafts and history. It’s also ideal for those who appreciate small-group, authentic tours rather than large, commercialized attractions. Due to the nature of the machinery and the setting, it might not be accessible for people with mobility issues or wheelchairs.

This weaving tour in Zoagli isn’t just about watching cloth being made; it’s a journey into Liguria’s artisanal soul. The opportunity to see living history in action—with guides who are both passionate and knowledgeable—makes it a compelling choice for travelers eager to connect with local craftsmanship.
If you value authentic stories, traditional techniques, and high-quality textiles, this experience is a worthy addition to your Ligurian itinerary. For just $17, you’re stepping into a world where artisanship and history blend seamlessly, offering a rare window into a noble, centuries-old craft.
This tour is especially recommended for small groups and those who desire a personalized, educational experience. While it’s not suitable for those with mobility issues, the intimate setting and focus on craftsmanship make it a memorable highlight for any lover of authentic Italian culture.
“Esperienza davvero interessamento in un realtà artigianale autentica. Consiglio!”

Is this tour suitable for children?
The tour is designed for adults and may not be ideal for young children, especially those with mobility issues, due to the physical setup of the machinery and the length of the experience.
Do I need to speak Italian to enjoy the tour?
The tour is conducted in Italian, but the demonstrations are visual, and guides are known for their clear explanations. Non-Italian speakers might find the visuals and gestures helpful, and sometimes a translator can be arranged.
Can I buy textiles or souvenirs at the end of the tour?
Yes, visitors can typically browse the showroom, where high-quality fabrics and textiles are available for purchase, offering a chance to bring home a piece of Ligurian tradition.
How long is the tour?
The experience lasts approximately 1.5 hours, making it a quick yet enriching activity suitable for fitting into a day’s sightseeing.
Is there a minimum or maximum group size?
While not explicitly stated, the tour appears to be small-group focused, providing a more personal and detailed experience.
Are there any accessibility concerns?
The tour is not suitable for people with mobility impairments or wheelchair users, as the machinery and setting may pose challenges.
To sum it up, this artisan weaving tour in Zoagli offers a rare opportunity to witness the art of fabric making that has stood the test of time. It’s perfect for culture enthusiasts, history buffs, and those seeking a meaningful connection to Italy’s craft heritage. The guides’ expertise and the authentic setting combine to create an experience that’s both educational and inspiring—an authentic taste of Ligurian tradition.