Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Discover Madeira’s best private wine tasting in São Vicente, featuring stunning views, expert guides, and a memorable experience for wine lovers and explorers alike.
Planning a trip to Madeira and want an authentic taste of the island’s famed wines while soaking in spectacular scenery? This private wine tasting experience in São Vicente offers just that—a blend of scenic vistas, expert insights, and a cozy, personalized atmosphere. It’s a three-hour journey that promises to deepen your appreciation for Madeira’s viticulture, all within a relaxed, private group setting.
What we really love about this tour is the chance to combine beautiful panoramic views from Pico da Cova with a detailed exploration of local wines and grapes, guided by knowledgeable locals. The intimate nature of a private group means you can ask questions freely and enjoy a slower, more personalized pace.
One potential drawback is the limited scope of food options, as food isn’t included, so if you’re hungry or seeking a full meal experience, you might want to plan some extra snacks. Still, the value lies in the expert-guided wine tasting, breathtaking scenery, and insightful commentary—perfect for wine enthusiasts or travelers seeking a deeper understanding of Madeira’s agricultural heritage.
This tour is ideal for those who love authentic experiences—whether traveling with friends, family, or as a couple—and want to learn more about Madeira’s wine culture while enjoying some of the island’s most beautiful viewpoints.


This tour is a curated blend of scenic sightseeing and wine education that lasts around three hours, leaving enough time to savor the views and the wines without feeling rushed. The experience is run by Pearl of the Atlantic, a reputable provider known for their attentive guides and well-organized tours. Most participants are picked up directly from the pier, making it convenient for cruise travelers, and transportation is comfortable with Wi-Fi onboard—a surprisingly nice touch for those wanting to stay connected or share photos.
Wine enthusiasts might appreciate these other Madeira tasting experiences
The trip begins with a round-trip transfer from your meeting point near the cruise pier. The drive itself is a highlight, as your guide—often someone like Francisco, who received praise for his friendly approach and deep knowledge—takes you through parts of Madeira that travelers often overlook. You’ll pass lush vineyards and rock formations, with plenty of chances to ask questions or simply enjoy the views.
One of the standout moments is visiting Pico da Cova, a viewpoint that offers sweeping vistas over the town of São Vicente and the surrounding vineyard terraces. Here, you’ll get an overview of the island’s unique landscape, which combines volcanic rock formations with carefully cultivated grapevines. Reviewers have noted that the driver is cautious, making the ride comfortable even on the winding roads.
The core activity is the wine tasting in a charming tavern—a cozy setting that enhances the experience. Guests often comment on the variety of wines, from dry to sweet, that are served alongside small appetizers. The guide explains the different types of grapes grown on Madeira, such as Sercial, Verdelho, and Bual, and how they influence the flavor profiles of the wines.
According to reviews, guides like Francisco are well-versed in viticulture, offering insights that go beyond the usual spiel. One guest mentioned that the guide’s knowledge about the island’s history and the present-day wine industry made the experience stand out. Another reviewer appreciated how the guide didn’t rush, allowing guests to relax and take photos or ask questions at leisure.
For more Madeira culinary adventures, you might enjoy these food and drink experiences
While the tour is priced to reflect its private, personalized nature, many reviewers feel that the quality of the guides, the scenic stops, and the wine selection justify the cost. Keep in mind that food is not included, so if you’re craving a full meal, plan to supplement the experience with your own snacks or a nearby restaurant afterward.


Expect a leisurely drive through the lush landscapes of northern Madeira, with multiple vantage points to admire the rock formations and vineyards. The guides are happy to share stories about the island’s history and agriculture, making the journey educational as well as scenic.
At the winery, you’ll get a guided tasting session with varieties of Madeira wine, each paired with small appetizers. The guide explains how the wine is made and why certain grapes produce particular flavors—valuable knowledge if you want to impress friends back home or deepen your appreciation for Madeira’s famous fortified wines.
Because it’s a private tour, there’s no need to rush or stick to a rigid schedule. Reviewers described the experience as relaxed and personalized, with ample opportunity to ask questions about viticulture, local traditions, or even take photos of the breathtaking scenery.

This experience suits wine lovers, curious travelers, and small groups seeking an authentic, personalized activity during their Madeira visit. If you appreciate spectacular views combined with cultural insights, you’ll find this tour a worthwhile addition to your trip.
It’s also perfect for those who prefer a more relaxed pace over large, crowded tours. However, if you’re after a full meal or larger group experience, you might want to look for additional options.
This private weekend wine tasting in São Vicente offers a wonderful way to connect with Madeira’s rich wine culture amid stunning natural beauty. The combination of scenic viewpoints, expert guidance, and a relaxed, intimate setting makes it a memorable choice for those wanting to learn more about the island’s viticultural traditions without feeling rushed.
While the absence of included food might be a consideration, the high quality of the wine, the knowledgeable guides, and the breathtaking views more than make up for it. Whether you’re a seasoned wine connoisseur or simply looking to enjoy Madeira’s landscapes and flavors, this tour provides real value and genuine insight into one of Portugal’s most unique wine regions.

Is transportation included?
Yes, the tour includes round-trip transportation from the pier, making it easy to fit into your cruise schedule or local plans.
How long does the tour last?
Approximately three hours, perfect for a half-day activity that leaves plenty of time for other sightseeing.
Are guides bilingual?
Guides speak Spanish, English, and Portuguese. Note that the German-language option was canceled, so confirm your preferred language at booking.
What is included in the wine tasting?
Guests taste a selection of Madeira wines, ranging from dry to sweet, paired with some appetizers. The guide explains the different grape varieties.
Is food provided?
No, food is not included. You might want to bring some snacks or plan to eat afterward.
Can children participate?
No, the tour is not suitable for children under 18.
Is this activity accessible for wheelchair users?
No, it’s not suitable for wheelchair users due to walking and terrain at viewpoints.
What should I wear?
Comfortable shoes and clothes are recommended because you’ll visit viewpoints and walk around vineyards.
What happens in bad weather?
The tour runs rain or shine. Dress accordingly, and be prepared for the possibility of rain if the weather’s uncertain.
In summary, this private Madeira wine tasting provides a well-rounded experience that combines scenic beauty, expert insights, and a relaxed environment. It’s a must-try for wine enthusiasts or anyone eager to see a different side of Madeira beyond its beaches and levada walks.