“Here We Go Again” London Afternoon Tea Bus

London’s “Here We Go Again” ABBA-Themed Afternoon Tea Bus: A Delightful Blend of Sightseeing, Music, and Gourmet Bites

If you’re a fan of ABBA or just seeking a charming way to explore London, this “Here We Go Again” afternoon tea bus promises a lively, musical twist on traditional sightseeing. Set aboard an iconic double-decker bus, the experience combines the joy of ABBA’s hit songs with the chance to see some of London’s most famous landmarks while indulging in a delicious afternoon tea.

What we love most about this tour is how it creates a relaxed, social atmosphere—it’s not just about the sights, but about sharing a fun moment with fellow travelers, enjoying tasty bites, and singing along to classics like “Dancing Queen.” A notable bonus is the easy-to-book digital ticket and the fact that it only takes about 90 minutes, making it a perfect addition to a busy sightseeing day.

On the flip side, a consideration is that this isn’t a deep dive into history or landmarks; it’s more of a celebratory, themed experience. So if you’re after comprehensive sightseeing or guides explaining each site, you might want to look elsewhere. But for ABBA fans, those who love a good sing-along, or anyone craving a different way to enjoy London, this tour hits the right notes.

This experience is especially suited for ABBA lovers, music fans, or travelers wanting a fun, social activity that combines sightseeing with entertainment. It’s also a great option for groups or couples looking for a light-hearted, memorable afternoon.

Key Points

• Unique Theme: ABBA music adds a lively, nostalgic vibe to London sightseeing.
• Short & Sweet: At 1.5 hours, it’s a compact experience that fits into busy itineraries.
• All-Inclusive Food & Drink: Enjoy afternoon tea with sandwiches, sweets, and prosecco.
• Ideal for Fans: Perfect for ABBA enthusiasts or those seeking a musical twist.
• Comfortable Transportation: Travel around London on a classic double-decker bus.
• Group Size: Max 26 travelers, ensuring a cozy, intimate atmosphere.

A Detailed Look at the Experience

The Setting: London on a Double-Decker Bus

Traveling around London on a classic double-decker bus offers a nostalgic touch and fantastic vantage points for sightseeing. The bus is equipped with comfortable seating, allowing you to relax and take in the sights like Big Ben, Westminster Abbey, and the Tower of London from a unique perspective. The open-top option isn’t mentioned, but most of the experience seems to be from inside, enjoying the music and food.

The Landmarks: Sightseeing with a Musical Twist

While this isn’t a dedicated landmark tour, you’ll still pass by some of London’s most recognizable sites. Stops include Westminster Abbey, situated on Parliament Square just beside the Houses of Parliament. It’s an impressive Gothic structure and a site of traditional coronations—and a perfect place for some photo ops.

Next, your journey includes a ride past the London Eye, where you can gaze up at its glass capsules and imagine the sweeping views of the Thames and beyond. The Tower Bridge, with its famous bascules and rich history, provides an engaging stop for exploring the walkways and interactive displays.

Though these are quick glimpses, the focus remains on the fun of the ride, with plenty of time to snap photos and soak in the London atmosphere. According to reviewer Jennifer_M, the tour “is not about history or landmarks but a fun way to see highlights while sipping tea and prosecco.” So, expect a relaxed, upbeat vibe rather than a scholarly tour.

Food & Drinks: Afternoon Tea with a Musical Spin

The highlight for many attendees is the afternoon tea served onboard. You can select from vegetarian, vegan, gluten-free, or standard menus. The food includes sandwiches, sweets, and cakes, giving you a satisfying break in the middle of your sightseeing.

And the drinks? For those over 21, a glass of prosecco is included, adding a celebratory touch. Reviewers mention the delicious food and drinks, noting that guides and staff are attentive, ensuring you’re well-cared-for during the ride. It’s good to note that the tour only serves alcohol to those 21 and above, with non-alcoholic options for younger travelers.

Music & Atmosphere: Sing Along to ABBA Classics

The core of this experience is ABBA’s music, played throughout the ride. Imagine cruising past London’s landmarks while belting out “Mamma Mia” or “Dancing Queen” in a cheerful, communal setting. Reviewers highlight how much fun it is to sing along, with one saying, “You can’t help but sing along.”

This isn’t a formal concert—more of a lively karaoke session on wheels. The playlist adds an energetic, nostalgic layer that appeals to ABBA fans and casual listeners alike.

The Overall Vibe: Social, Fun, and Lighthearted

With a maximum of 26 travelers, the group maintains a cozy, friendly atmosphere. Guests often mention the self-described fun atmosphere and the chance to meet fellow travelers.

While there’s no live guide, the audio guide provides interesting tidbits about the landmarks, which adds some context without detracting from the light-hearted nature of the experience.

Analyzing the Value and Practicalities

Price & Booking

At $67.21 per person, this tour offers a priced-competent experience that combines entertainment, sightseeing, and food. Considering the inclusion of afternoon tea, prosecco, and a guided playlist, the cost is reasonable, especially for those seeking a memorable, fun activity rather than a serious sightseeing tour.

Most travelers book about 73 days in advance, indicating good demand, especially among ABBA fans or those planning ahead.

Duration & Logistics

The experience lasts about 90 minutes, making it a manageable addition to a day in London. It starts at the Golden Tours Bulleid Way departure point and ends there as well. The tour doesn’t include hotel pickup or drop-off, so travelers must arrange their own transportation to the meeting point.

The mobile ticket system makes booking straightforward, and the tour’s flexible cancellation policy (full refund if canceled 24 hours in advance) offers peace of mind.

Accessibility and Group Size

With a cap of 26 travelers, the experience feels intimate without being crowded. The tour is suitable for most travelers, though those with mobility issues should verify access specifics, especially since the experience is on a bus.

Final Thoughts: Who Will Love This Tour?

This ABBA-themed London tour excels as a lighthearted, social experience combining sightseeing with entertainment. It’s particularly well-suited for music lovers, ABBA fans, couples, and groups looking for a memorable, fun afternoon. It’s also ideal if you want a relaxed alternative to traditional sightseeing, with plenty of opportunities for photos, singing, and enjoying good food.

However, if you’re after a comprehensive, in-depth exploration of London’s history or landmarks, this tour might feel too focused on fun and music. It’s more about creating joyful moments than educational depth.

The “Here We Go Again” bus delivers a cheerful, nostalgic experience that’s perfect for those wanting to add a bit of sparkle and silliness to their London visit—especially if ABBA tunes make your heart sing.

FAQ

Is this tour suitable for children?
Yes, children over 21 will need non-alcoholic drinks, but the tour is open to all ages, and the lively atmosphere can be enjoyed by families. Just note that alcohol is only served to those 21 and above.

How long is the tour?
The experience runs approximately 1 hour and 30 minutes, making it easy to fit into a busy sightseeing itinerary.

Are there vegetarian or vegan options?
Yes, you can choose vegetarian, vegan, gluten-free, or standard menus for the afternoon tea.

Is the ticket booking process complicated?
Not at all. It’s a mobile ticket, and most bookings are made about 73 days in advance. Confirmation is immediate.

Can I cancel if my plans change?
Yes, full refunds are available if you cancel at least 24 hours before the start time.

Are the landmarks explained during the tour?
There is an English audio guide providing commentary, though the tour is not focused on detailed landmark histories.

Is the experience wheelchair accessible?
The tour description doesn’t specify accessibility details, so travelers with mobility concerns should inquire beforehand.

Will I be able to take photos?
Absolutely—snap away at the landmarks passing by and from your bus seat, capturing London’s iconic sights.

Does the tour include hotel pickup?
No, travelers need to make their own way to the departure point at Bulleid Way.

What is the group size?
The maximum is 26 travelers, fostering a friendly and intimate environment.

In essence, this tour offers a lively, musical way to enjoy London’s sights while indulging in a tasty afternoon tea — perfect for ABBA fans and those seeking a cheerful, social experience.