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Discover Madeira’s east side with this 5-hour private tour featuring traditional houses, stunning viewpoints, lush forests, and authentic local culture.
If you’re after a genuinely immersive taste of Madeira’s eastern region, this 5-hour private tour could be just what you need. Designed for small groups (up to five travelers), it brings you through scenic roads, traditional villages, and panoramic viewpoints, all with a knowledgeable guide at your side. While not a full-day extravaganza, this tour packs in enough sights and stories to leave you feeling enriched, inspired, and eager to explore more.
One of the standout features we love is the intimate, personalized feel of this private experience. With a dedicated guide, you’ll get tailored insights and plenty of opportunities for photos and questions — perfect for those who want a more authentic and relaxed connection with Madeira. That said, the tour’s focus on the east means you’ll want to bring comfortable shoes for some gentle walking, especially at stops like Ribeiro Frio.
A potential consideration is the possibility of extra costs for pickups outside Funchal, which may influence your planning if you’re staying farther away. Also, while the tour is mainly about sightseeing, it does not include lunch — though an optional stop in Santana offers a chance to try local cuisine. Overall, it’s best suited for travelers keen on landscape photography, culture, and exploring Madeira at a leisurely but comprehensive pace.

This tour takes you along the eastern side of Madeira, a region brimming with picturesque landscapes, vibrant traditions, and fascinating history. At its core, it’s about experiencing the real Madeira — the way locals live, work, and celebrate their homeland — all from the comfort of a private vehicle.
For a more personal experience, these private Madeira tours deliver individual attention
We loved the way Ribeiro Frio sets the tone for this adventure. Known for its Laurissilva forest — Madeira’s UNESCO-protected lush greenery — this stop is a sanctuary for nature lovers. Expect a peaceful walk among towering trees, moss-covered branches, and the soothing sounds of nature. The trout farm here is another highlight, offering a glimpse into local food traditions.
Reviewers praise the guide’s knowledge and the scenic beauty: “The color green is the base of everything here,” one reviewer notes, emphasizing the forest’s verdant hues. The area’s reputation as a hub for Levada walks hints that those interested in hiking might find several paths worth exploring further on their own.
Next up is the Miradouro do Guindaste, a viewpoint that offers sweeping vistas of Madeira’s east coast. From here, you can admire craggy cliffs plunging into the Atlantic, dotted with tiny villages and lush valleys. It’s a spot that nature photographers will love, especially during sunrise or sunset when the light transforms the landscape.
One reviewer called it “a fantastic viewpoint, with an incredible view of the East coast,” and noted that this stop alone makes the tour worthwhile. The free admission means no extra costs, making it an easy addition to your sightseeing budget.
Santana is arguably the tour’s crown jewel. Known worldwide for its thatched houses with their distinctive triangular roofs, Santana oozes charm and history. These houses are more than just pretty structures; they tell stories of Madeira’s agricultural roots and rural life.
During our visit, many of these houses have been converted into souvenir stores, allowing you to pick up local crafts, honey, or traditional delicacies. An optional local lunch here offers a chance to taste Madeira’s flavors, such as espetada (meat skewers) or fresh seafood, but this is not included in the standard package.
From reviews, we learned that guides are passionate about sharing stories of local life: “Santana holds stories and culture, with traditional houses many converted into souvenir shops,” a reviewer shared, emphasizing the area’s authentic vibe. The 1.5-hour window is ample to wander, browse, and soak in the atmosphere.
The tour’s final highlight is the Miradouro da Ponta do Rosto — a less-visited but breathtaking viewpoint. Here, you’ll get a bird’s-eye view of rugged coastlines and turquoise waters, perfect for a few last photos and moments of reflection.
A reviewer described it as “a place that complements the rest of the tour,” noting it as “one of the most beautiful and unique places here in the island.” It’s a fitting end to a journey filled with natural beauty.
While not officially part of the itinerary, the tour mentions Porto da Cruz, a rural parish where traditional industries like sugar production still thrive. Though brief, it offers a glimpse into authentic local life away from tourist hubs.

The price of $266.07 per group (up to five people) covers private transportation and a local guide, which ensures a personalized experience. Having your own guide means you can ask questions about Madeira’s history, culture, or even hidden spots the route doesn’t officially include.
Note on extras: Lunch is optional and not included, giving you flexibility to choose your own dining experience — whether it’s trying local dishes in Santana or packing a picnic. Pickup outside Funchal does incur an extra fee, a detail worth planning for ahead of time.

The glowing reviews highlight guides like James and Edgar as being especially knowledgeable and friendly. One reviewer mentions a “fantastic tour with James,” appreciating his insights into high peaks, a rum distillery, and eucalyptus forests. Others loved how well the guide fit in various highlights, from mountain views to small villages.
A family with a young child praised their guide for making the tour enjoyable for all ages, noting “seeing how much he enjoyed the tour, especially the off-road driving, was fantastic.” Such comments suggest that the tour is flexible and family-friendly, with enough variety to keep everyone engaged.


This experience is ideal for small groups or families wanting a relaxed, comprehensive introduction to Madeira’s east side. If you love stunning viewpoints, authentic villages, and nature walks, you’ll find plenty to love. It’s also perfect for travelers who prefer private guides for deeper insights and flexible schedules.
If you’re keen on local culture, scenic photography, and a taste of rural Madeira, this tour hits all those marks. However, if you’re looking for a longer or more adventure-filled day, you might want to consider pairing this with other tours.

This private 5-hour tour to Santana and the east coast of Madeira delivers a balanced mix of natural beauty, cultural richness, and personal attention. The stops at Ribeiro Frio, Santana, and viewpoints like Ponta do Rosto showcase the island’s diverse landscapes, from lush forests to rugged coastlines.
Our experience-from-the-reviews and detailed itinerary-makes it clear that this tour is especially suited for those wanting an authentic, scenic, and comfortable introduction to Madeira’s eastern region. The knowledgeable guides, stunning vistas, and cultural insights make it a valuable option — particularly for travelers who appreciate a flexible, small-group setting.

Is this tour suitable for children?
Yes, families with children enjoyed this tour, especially with the guide making it engaging for all ages. The off-road driving and scenic stops are appealing to kids.
Does the tour include lunch?
No, lunch is optional and not included. There is an opportunity to stop in Santana for a traditional meal, but you’ll need to arrange this separately.
What’s the best time to book?
Most travelers book about 31 days in advance, which suggests early planning helps secure a spot, especially during peak seasons.
Are pickups available outside Funchal?
Yes, but extra charges may apply depending on the distance from Funchal.
What should I wear?
Comfortable walking shoes are recommended, especially for Ribeirio Frio and viewpoints. Bring a hat and sunscreen for sunny days.
Can I do this tour if I have limited mobility?
The tour involves some walking and scenic viewpoints, so moderate physical fitness is recommended. Check with the provider if you have specific mobility concerns.
Is there a lot of driving?
The entire experience is centered around scenic routes, with private transportation making it comfortable. Expect some off-road sections and mountain roads with stunning views.
To sum it up, this private Madeira tour offers a thoughtful, picturesque, and culturally enriching experience for those who want to see the eastern side of the island without the hassle of self-driving or large tour groups. Whether you’re a nature lover, a culture enthusiast, or simply in search of memorable vistas, it’s a well-rounded choice that balances comfort, insight, and adventure.